[FC Osaka] Announcement of Official Supplier Agreement with Allbirds
FC Osaka has signed an official supplier agreement with Goldwin Inc., which holds the exclusive distribution rights in Japan for Allbirds, a sustainable shoe brand from San Francisco. This partnership aims to promote sustainable choices through sports, based on the shared values of sustainability.
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- 📰 Published: April 2, 2026 at 02:00
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FC Osaka is pleased to announce that it has concluded an official supplier agreement with Goldwin Inc., which holds the exclusive distribution rights in Japan for Allbirds® (Allbirds), a sustainable shoe brand from San Francisco that prioritizes sustainability.
Through this agreement, Allbirds products will be provided to FC Osaka staff, players, and related parties, and together, we will promote sustainable choices from the realm of sports.
*Allbirds® is a registered trademark of Allbirds, Inc.
### ■ Background and Purpose
FC Osaka's club philosophy is to be a sports club that walks with the community and creates a sustainable future. Allbirds is a brand that provides products made from environmentally friendly materials based on the philosophy of "Better Things in a Better Way."
This partnership aims to implement "sustainability demonstrated by choices, not words" as a common value in lifestyle and sports scenes.
### ■ Contract Details
- Provision of Allbirds products to FC Osaka staff and related parties during their activities.
- Placement of the logo on FC Osaka's official website partner page.
- Discussion and consideration of information dissemination and co-creation opportunities based on the values of both parties.
(*Future developments such as joint projects and campaigns are currently under discussion.)
### ■ Comments
Yusuke Kondo, President and CEO of FC Osaka:
We are very pleased to have formed a partnership with Allbirds. At FC Osaka, we are working to create opportunities for individuals to take action in their daily lives through our sustainability project "ACT NOW" to address social issues, including climate change.
The concept of "Better Things in a Better Way" advocated by Allbirds perfectly aligns with our activities. Through this partnership, we will embody sustainable values through what we wear and our daily choices, and together with the local community, we will expand actions towards realizing a better future.
Kohei Nishida, Department Manager, Allbirds Business Division, Goldwin Inc.:
As the founder was a former soccer player, we are extremely honored to be able to collaborate with FC Osaka, who are promoting sustainable initiatives in the soccer world. We will start by supporting the FC Osaka team off the pitch, and it would be our greatest pleasure if we could connect this to cross-industry and cross-sector communication and initiatives to address the major issue of climate change. We expect that together with FC Osaka, we can shape the "familiar, fun, and easy-to-understand" sustainability that Allbirds values.
### ■ About Allbirds
Allbirds is a sustainable lifestyle brand that plans and sells shoes with simple designs and low environmental impact natural materials, with the mission of "reversing climate change through the power of business." They are continuously working to reduce their carbon footprint, including improving products and visualizing the carbon footprint of each product.