Experience "Japanese Eel" in Sapporo Susukino! Popular Eel Specialty Restaurant Unagi no Naruse Sapporo COCONO SUSUKINO Store Opens May 1st

April 29, 2026 Franchise Business Incubation Co., Ltd. Franchise Business Incubation Co., Ltd. (Headquarters: Takashima City, Shiga Prefecture; Representative Director and President: Masahiro Yamamoto), which supports franchise headquarters and加盟店, will open "Unagi no Naruse Sapporo COCONO SUSUKINO Store" on May 1st, an eel specialty restaurant operated under an owner system with the concept of "Delicious eel to your heart's content!". We hope many people will enjoy eel at our restaurant. At "Unagi no Naruse," we offer unaju (eel over rice) in three price ranges: (Regular) from 1,600 yen, (Premium) from 1,900 yen, and (Special) from 3,400 yen, each available in three different portion sizes. Unaju with a whole eel Interior photo We want people to enjoy "authentic" eel more casually and to their heart's content. With the desire for Japanese people to enjoy unaju, which they have loved for a long time, more casually and to their heart's content, we opened "Unagi no Naruse Yokohama Store" in September 2022. On social media, we have received comments such as "Delicious and best cost performance" and "Felt luxurious and exciting." Even amidst rising prices, to provide high-quality and delicious eel at an affordable price, we have streamlined in-store operations and optimized business hours to reduce labor costs, achieving a price range that allows for casual visits. This new store, opening on the first basement floor of the commercial facility "COCONO SUSUKINO" in Chuo-ku, Sapporo, Hokkaido, is conveniently located directly connected to Susukino Subway Station, one of Sapporo's leading entertainment districts visited by many tourists from Japan and abroad. While tourist demand is high, there are also many offices and accommodations nearby, so use by business people on business trips and local office workers is also expected. Furthermore, with continuous operation from 10:00 to 21:00, it can be used in a wide range of situations, such as lunch during sightseeing, early dinner, meals during or after work. "Unagi no Naruse" offers authentic eel as a more familiar meal, providing it at a price range starting from 1,000 yen. At the Sapporo COCONO SUSUKINO store, we aim to be a restaurant that can be widely used by everyone from tourists to business people, allowing them to casually experience "eel as a Japanese food culture." We will expand as a new option to casually enjoy authentic eel in the Sapporo Susukino area. Sapporo COCONO SUSUKINO Store exterior photo Store Name: Unagi no Naruse Sapporo COCONO SUSUKINO Store Address: B1F, COCONO SUSUKINO, 4-1-1 Minami 4-jo Nishi, Chuo-ku, Sapporo, Hokkaido Access: Directly connected from Susukino Subway Station Exit 5 on the Sapporo Municipal Subway Namboku Line Phone Number: 070-9044-3651 Business Hours: 10:00-21:00 Seating Capacity: 12 seats Parking: Available Website: https://www.unagi-naruse.com/ Uses carefully selected eels raised in pristine water and environment. To provide the most delicious eel of the season, we source from eel farms compliant with ISO and HACCP standards. We are particular about feed, carefully selecting eels that suit the modern Japanese palate. Fully reproduces artisan techniques and significantly shortens serving time. While traditional restaurants took 20-30 minutes to serve, we have reduced waiting time to about 10 minutes. You can easily take out as well as dine in. Generous portions yet reasonable prices. Achieves approximately half the price of traditional eel specialty restaurants and 1.5 times the volume* (compared by weight)! We aim for as many people as possible to enjoy delicious eel. *According to our company's research.

We offer unaju. September 19, 2024 TV Tokyo "Cambria Palace" January 24, 2025 Chiba TV "Chiba Asa Live Morning Compass" January 31, 2025 Yamaguchi Asahi Broadcasting "[Live] YOU! Doki!" January 31, 2025 Shizuoka Daiichi Television "every. Shizuoka" February 9, 2025 TBS "Sakagami & Sashihara's Unbreakable Store" February 21, 2025 Fuji TV "Mezamashi 8" February 24, 2025 Fuji TV "Nonstop!" Company Name: Franchise Business Incubation Co., Ltd. Representative: Masahiro Yamamoto Headquarters: 2-1-3 Sakuramachi, Imazu-cho, Takashima City, Shiga Prefecture Tokyo Branch: 3F Canal Square Shibaura, 3-14-18 Shibaura, Minato-ku, Tokyo Established: September 20, 2020 Employees: 100 (including part-time staff) Website: https://fbi-consulting