“Everyday Eel” Arrives in the Aramoto Area of Higashiosaka! Popular Eel Specialty Restaurant 'Unagi no Naruse' Opens Higashiosaka Branch on March 28th

Franchise Business Incubation Co., Ltd. (Headquarters: Takashima City, Shiga Prefecture; President: Masahiro Yamamoto), which supports franchise headquarters and franchisees, will open the 'Unagi no Naruse Higashiosaka Branch' on March 28th. Based on the concept of 'Eat your fill of delicious eel!', we hope that many people will come to enjoy our eel.

'Unagi no Naruse' offers unaju (eel over rice) in three price ranges—(Standard) from 1,600 yen, (Upper) from 1,900 yen, and (Special) from 3,400 yen—with each available in three different portion sizes.

We want people to eat 'authentic' eel more casually and to their heart's content.

The first 'Unagi no Naruse' opened in Yokohama in September 2022 with the desire to make unaju, a dish long loved by Japanese people, more accessible and filling. On social media, we have received feedback such as 'It's delicious and great value for money' and 'It was luxurious and exciting.' Even amidst rising prices, we have achieved affordable price points by streamlining in-store operations and optimizing business hours to reduce labor costs, allowing us to provide high-quality, delicious eel at reasonable prices.

The newly opening Unagi no Naruse Higashiosaka Branch is located near Aramoto Station on the Kintetsu Keihanna Line, in a business district home to administrative facilities like the Higashiosaka City Hall and various corporate offices. We anticipate lunch demand from business professionals on weekdays, as well as use by commuters and business travelers. Additionally, the surrounding area is a residential district with a diverse population, from singles to families, making it a convenient location for everyday dining.

Higashiosaka is known as a 'city of manufacturing' with many companies and factories. Against this backdrop, we are opening Unagi no Naruse with the concept of 'Eat your fill of delicious eel!' and aim to serve a wide range of occasions, from business lunches to family meals, as a restaurant where people can enjoy authentic eel more closely.

Store Name: Unagi no Naruse Higashiosaka Branch

Address: Twin Column Building 101, 3-26 Shin-Honmachi, Higashiosaka City, Osaka Prefecture

Access: 5-minute walk from Aramoto Station on the Kintetsu Keihanna Line

Phone Number: 064-307-6918

Business Hours: 11:00–14:00 / 17:00–20:00

Seating Capacity: 16 seats

Parking: None

Website: https://www.unagi-naruse.com/