〜¥100 Off Each Visit with LINE Coupon~ Unagi Naruse's 'Spring Special Campaign' Starts April 1st

Franchise Business Incubation Co., Ltd.

Franchise Business Incubation Co., Ltd. (Headquarters: Takashima City, Shiga Prefecture, President: Masahiro Yamamoto), which operates under an owner system, will hold the 'Naruse's Spring Special Campaign' for a limited time from Wednesday, April 1, 2026, to Sunday, May 31, 2026, at Unagi Naruse, an eel specialty store with the concept 'Delicious eel, fill your belly!'

With this campaign, by using a coupon obtainable via LINE touch, you can receive a ¥100 discount per visit for in-store use.

It can be used multiple times during the period, making it a content that allows more customers to enjoy eel casually.

At Unagi Naruse, with the desire to make eel, which was often chosen as a special occasion meal, more accessible as an everyday meal, we have been developing stores where it can be used as one of the options for daily lunch or meals.

This campaign aims to encourage customers to visit us frequently by having many customers use it in early April, creating an opportunity for them to continue visiting. While encouraging casual visits, we aim to expand a new food culture of 'eel as an everyday meal'.

Spring Special Campaign

[Campaign Details]

Wednesday, April 1, 2026 - Sunday, May 31, 2026

Wednesday, April 1, 2026 - Sunday, April 19, 2026

*Distribution possible for in-store dining and takeout

Wednesday, April 1, 2026 - Sunday, May 31, 2026

*Available for in-store dining only

All Unagi Naruse stores

- Get coupon via LINE touch

- ¥100 discount per visit

- Usable any number of times during the period

- Coupon use is for in-store dining only

'An eel specialty store where you can eat easily' for 'busy business people to the elderly.'

To allow people to enjoy Unaju (eel bowl), a dish that Japanese people have long been familiar with, more easily and to their heart's content, we opened 'Unagi Naruse Yokohama' on September 10, 2022. We began multi-store management in February 2023 and have opened over 300 stores nationwide.

On social media, we receive comments such as 'Best cost performance!' and 'Authentic for the price,' and have been featured on numerous TV programs. 'Unagi Naruse' uses only eels that meet the three ideals of taste, price, and safety. Furthermore, by systematizing operations, we reduce service time, labor costs...