Shizuoka's First 'Shared Restaurant' Concept Launched on the 3rd Floor of 'Shin-Shizuoka Cenova' — A Joint Initiative by favy, Shizutetsu PM, and Shizuoka Hakuhodo to Support Food and Beverage Entrepreneurship

favy Inc. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Takena Taku), Shizutetsu Property Management Co., Ltd. (Headquarters: Shizuoka City, Shizuoka Prefecture; President and CEO: Kosaka Masahiro), and Shizuoka Hakuhodo Inc. (Headquarters: Shizuoka City, Shizuoka Prefecture; President and CEO: Nukaya Kensuke) will jointly introduce the 'Shared Restaurant' concept—the first of its kind in Shizuoka Prefecture—at the 'Forest Booth' located within the third-floor food court 'cenova kitchen' of 'Shin-Shizuoka Cenova' (hereinafter 'Cenova'). Leveraging the high foot traffic from its prime location directly connected to Shin-Shizuoka Station and the bus terminal, combined with favy's operational systems and expertise and promotional support from Shizuoka Hakuhodo, the initiative will provide comprehensive support for tenant operators.

About the 'Shared Restaurant' Concept

The 'Shared Restaurant' is a service that enables food and beverage businesses to open in prime locations with minimal initial investment and by converting fixed rental costs into variable expenses. This model offers an accessible entry point for new ventures and businesses from other industries. favy's Shared Restaurant model is currently deployed in 20 facilities across 10 prefectures nationwide and has been gaining significant attention.

Key Point 1: Drastically Reduced Initial Costs and Startup Support

Opening a restaurant in a busy urban area typically requires several million yen for deposits and equipment. Under this model, however, initial setup costs are reduced to just 200,000 yen. Tenants receive a fully equipped space with a POS system and a kitchen outfitted with essential facilities, enabling a quick launch.

Key Point 2: An Accessible Rental Model

With a revenue-sharing rent structure, operators can minimize both human and financial capital investment, reducing operational risks. This model functions as a new platform to support aspiring restaurateurs in their journey toward independence and new ventures.

Key Point 3: Digitalization of Operations and Promotional Support

The model incorporates favy's proprietary mobile ordering and subscription systems. By streamlining store operations and automating sales management and utility payments, even first-time restaurant owners can focus confidently on running their business. Additionally, promotional support from Shizuoka Hakuhodo enhances customer acquisition efficiency.

Background of the Shared Restaurant Introduction

The 'Forest Booth' on the third floor of Cenova has previously served as a popular event space within the food court. By transforming this space into an operation combining favy's 'RaaS (Restaurant as a Service)' business model and Shizuoka Hakuhodo's 'promotional support,' the new model will comprehensively support tenant operators in both customer acquisition and daily management.

favy's 'Shared Restaurant' model is characterized by low initial costs and sales-linked rent, significantly lowering the barrier to entry for new food and beverage businesses. This feature strongly aligns with the name 'Cenova,' derived from 'CENO' (meaning 'new' in English) and 'VA' (meaning 'to start' in Spanish), making it an ideal 'showcase platform' for aspiring restaurateurs. Furthermore, in line with Cenova's concept of being a 'place of happiness,' visitors will be offered fresh and exciting new dining experiences.

Overview of the 'Forest Booth' Facility

The 'Forest Booth' is located in the central dining area of the facility (Section 11 in the image).

[Area] 26.01m2 (approximately 8 tsubo)

[Address] cenova kitchen, 3rd floor, Shin-Shizuoka Cenova, 1-1-1 Takajyo, Aoi-ku, Shizuoka City, Shizuoka Prefecture

[Access] Directly connected to Shizuoka Railway's 'Shin-Shizuoka Station'; 7-minute walk from JR 'Shizuoka Station'

Roles of the Three Partner Companies

To maximize each company's strengths, the three companies will divide responsibilities and establish the following collaborative framework:

[favy Inc.] Tenant recruitment (leasing), provision of system solutions such as the pre-payment mobile ordering system (favy Mobile Order), and provision of the shared restaurant business model and operational expertise

[Shizutetsu Property Management Co., Ltd.] Provision of the physical space as facility operator, equipment maintenance, and on-site supervision

[Shizuoka Hakuhodo Inc.] Promotional activities for tenant recruitment, locally rooted event planning and coordination, liaison with local businesses and tenants, and on-site support

Company Profiles

favy Inc.

Address: 4F Ad Hoc Shinjuku Building, 3-15-11 Shinjuku, Shinjuku-ku, Tokyo

Representative: President and CEO Takena Taku

Business: Development and provision of SaaS solutions such as mobile ordering and subscription systems, operation of shared food halls and co-working spaces, web advertising services, etc.

Official website: https://favy.co.jp/

Shizutetsu Property Management Co., Ltd.

Address: 3F, Shizutetsu Takajyo Building, 1-14-5 Takajyo, Aoi-ku, Shizuoka City, Shizuoka Prefecture

Representative: President and CEO Kosaka Masahiro

Business: Operation of commercial facilities, sale, lease, management, brokerage, and appraisal of land and buildings, condominium management, etc.

Official website: https://shizutetsu-pm.co.jp/

Shin-Shizuoka Cenova Official Website: https://www.cenova.jp/

Shizuoka Hakuhodo Inc.

Address: 11F F, Top Center Building, 8-6 Denmacho, Aoi-ku, Shizuoka City, Shizuoka Prefecture

Representative: President and CEO Nukaya Kensuke

Business: Part of the Hakuhodo DY Group, operating under the purpose 'Connecting Shizuoka — Creating by Connecting.' The company provides a wide range of services centered on Shizuoka Prefecture, including advertising production, branding, PR, digital strategies, and regional revitalization projects.

Hakuhodo DY Ventures Inc., a member of the Hakuhodo DY Group, has invested in favy Inc. Through collaboration between Shizuoka Hakuhodo Inc. and the broader group, this project will be strongly advanced.

Official website: https://www.shizuoka.hakuhodo.co.jp/