A PROP Partners with 5 Trusted Global Top Brands to Launch the '24H LIFE GEAR' Project Official Website Today, April 10, to Update Your 24-Hour Life
Fast Fitness Japan, operator of Anytime Fitness, has launched the official website for '24H LIFE GEAR', a lifestyle product line co-developed with top global brands.
📋 Article Processing Timeline
- 📰 Published: April 10, 2026 at 23:00
- 🔍 Collected: April 11, 2026 at 00:23 (1h 23m after Published)
- 🤖 AI Analyzed: April 20, 2026 at 04:10 (219h 47m after Collected)
As the domestic master franchisee of the 24/7 fitness gym "ANYTIME FITNESS," Fast Fitness Japan Inc. (Headquarters: Shinjuku-ku, Tokyo, President: Kiyoaki Yamabe), which operates directly managed stores and a franchise business nationwide, has launched the "24H LIFE GEAR" project through its official online store "A PROP." Co-developed with trusted global top brands, this product lineup fundamentally updates a 24-hour lifestyle. The official website (https://aprop.jp/pages/24lifegear) opened today, Friday, April 10.
Under this project, the company is selling "ACTIVATE WEAR," an original product using COVEROSS®, as well as a "Cordless Blender" and "Chicken & Boil Cooker" co-developed with the cooking appliance brand "récolte." Furthermore, as a third installment, they have released "Posture Wear" that optimizes performance and corrects posture just by wearing it, and as a fourth installment, a new recovery sandal from SIDAS featuring general medical device compliance and COVEROSS® antibacterial specifications. The lineup will be further expanded toward this summer.
In modern society, people shape their future through daily actions such as "moving, resting, listening, eating, and wearing." Under the vision "When habits change, life begins to change," A PROP develops a group of products that enriches all 24 hours of choices for those who continuously challenge themselves, "from the moment they wake up until the time they fall asleep." This project will integrate the customer base, reliability, and media power of each brand to construct a "cognitive flow based on social trust" that maximizes the overall brand value through mutual customer referrals.
Product Lineup (In order of release)
Activate Wear (COVEROSS × A PROP)
Wear that regulates daily condition. In addition to a highly functional design that supports blood circulation promotion and fatigue reduction, it features heat retention, stretchability, water repellency, and lightweight properties, seamlessly accommodating everything from active sports to business and relaxation.
Release date: December 12, 2025
Under this project, the company is selling "ACTIVATE WEAR," an original product using COVEROSS®, as well as a "Cordless Blender" and "Chicken & Boil Cooker" co-developed with the cooking appliance brand "récolte." Furthermore, as a third installment, they have released "Posture Wear" that optimizes performance and corrects posture just by wearing it, and as a fourth installment, a new recovery sandal from SIDAS featuring general medical device compliance and COVEROSS® antibacterial specifications. The lineup will be further expanded toward this summer.
In modern society, people shape their future through daily actions such as "moving, resting, listening, eating, and wearing." Under the vision "When habits change, life begins to change," A PROP develops a group of products that enriches all 24 hours of choices for those who continuously challenge themselves, "from the moment they wake up until the time they fall asleep." This project will integrate the customer base, reliability, and media power of each brand to construct a "cognitive flow based on social trust" that maximizes the overall brand value through mutual customer referrals.
Product Lineup (In order of release)
Activate Wear (COVEROSS × A PROP)
Wear that regulates daily condition. In addition to a highly functional design that supports blood circulation promotion and fatigue reduction, it features heat retention, stretchability, water repellency, and lightweight properties, seamlessly accommodating everything from active sports to business and relaxation.
Release date: December 12, 2025