Passionate Discussions About the Admirable "Stylish Trainee"! Anytime Fitness Holds 2nd Official Fan Meeting
Anytime Fitness held its second official fan meeting, 'Fan MEET-UP!', on March 26, 2026, featuring discussions on ideal gym etiquette. Additionally, the company is launching its first-ever spring nationwide promotional campaign starting April 1, with the slogan 'Make the Spring You Start, a Spring You Can Change.'
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- 📰 Published: March 28, 2026 at 00:51
- 🔍 Collected: March 28, 2026 at 21:59 (21h 7m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 03:46 (413h 46m after Collected)
Fast Fitness Japan Inc. (Headquarters: Shinjuku-ku, Tokyo; President: Kiyoaki Yamabe), which operates the 24/7 fitness gym "ANYTIME FITNESS" as the domestic master franchisee, held its second official fan meeting, "Fan MEET-UP!," on March 26, 2026 (Thursday). Furthermore, starting April 1 (Wednesday), the company will launch a nationwide promotional campaign for the first time during the spring season, a strategy that has contributed to increasing membership in recent years. Aiming for further brand penetration and membership growth as people embark on new lives, the company has adopted the new slogan, "Make the Spring You Start, a Spring You Can Change," and will carry out TV commercials and web advertising.
## Passionate Discussions About the Admirable "Stylish Trainee" at the 2nd Fan Meeting
At the second official fan meeting, "Fan MEET-UP!," held on March 26 (Thursday), participants engaged in spirited discussions with the main theme of "What is a 'stylish' trainee?" After exchanging opinions on a person who is not only training their body but also follows etiquette and considers those around them—a person who is "wonderful, cool, and admirable"—the participants scored the candidates to rank the "Ideal Stylish Trainee."
The top 5 in the ranking selected this time will be produced as original creative assets and released sequentially on official social media. We will share this "stylish fitness culture" with people all over the country who were unable to participate in the event.
## <"Fan MEET-UP!" Overview>
Purpose and Background:
As a pioneer of 24-hour gyms in Japan, Anytime Fitness thoroughly implements "safe, secure, clean, and comfortable" operations unique to staffed gyms, and our members use our facilities with high literacy. However, in recent years, as 24-hour gyms have rapidly become widespread, there has been an increase in feedback regarding user etiquette across the industry.
As the top brand in the 24-hour gym market, our company believes it is our responsibility to lead the way in raising awareness of this etiquette, and we aim to raise the standard of etiquette in the Japanese fitness industry to the highest level in the world.
Based on this background, this event aims to eliminate the anxiety of those making their gym debut in the new spring life and to co-create navigation for beginners with existing fans to support new challenges. In addition, by working with fans to solve the issue of improving etiquette, we will also strive to improve the engagement of existing members.
Program:
- Opening
- Warm-up
- Briefing
- Group work (Discussion on "stylish" trainees)
- "Stylish Trainee" Ranking Announcement
Participants:
Approximately 40 Anytime Fitness members
## Exceeded 1.1 Million Members! Expanding the First Spring Nationwide Promotion for Further Leaps
As of the end of January 2026, Anytime Fitness surpassed 1.1 million members, and the number of stores operating domestically reached 1,242. In recent years, we have been deploying nationwide promotions that leverage the "economies of scale" of this extensive store network, building a virtuous cycle of increasing membership by promoting awareness expansion and new sign-ups.
While this promotion has been driving recent growth, this is our first attempt to implement it during the spring season. Starting in April, we will carry out a nationwide promotion that links TV commercials and web advertising under the new slogan, "Make the Spring You Start, a Spring You Can Change."
Anytime Fitness will continue to do its utmost to support those starting new challenges in their new lives, in order to remain a "life-motivating place" that supports everyone's self-realization as a leading brand of fitness gyms.
Nationwide promotion special site: https://afjp.link/spring26
## Passionate Discussions About the Admirable "Stylish Trainee" at the 2nd Fan Meeting
At the second official fan meeting, "Fan MEET-UP!," held on March 26 (Thursday), participants engaged in spirited discussions with the main theme of "What is a 'stylish' trainee?" After exchanging opinions on a person who is not only training their body but also follows etiquette and considers those around them—a person who is "wonderful, cool, and admirable"—the participants scored the candidates to rank the "Ideal Stylish Trainee."
The top 5 in the ranking selected this time will be produced as original creative assets and released sequentially on official social media. We will share this "stylish fitness culture" with people all over the country who were unable to participate in the event.
## <"Fan MEET-UP!" Overview>
Purpose and Background:
As a pioneer of 24-hour gyms in Japan, Anytime Fitness thoroughly implements "safe, secure, clean, and comfortable" operations unique to staffed gyms, and our members use our facilities with high literacy. However, in recent years, as 24-hour gyms have rapidly become widespread, there has been an increase in feedback regarding user etiquette across the industry.
As the top brand in the 24-hour gym market, our company believes it is our responsibility to lead the way in raising awareness of this etiquette, and we aim to raise the standard of etiquette in the Japanese fitness industry to the highest level in the world.
Based on this background, this event aims to eliminate the anxiety of those making their gym debut in the new spring life and to co-create navigation for beginners with existing fans to support new challenges. In addition, by working with fans to solve the issue of improving etiquette, we will also strive to improve the engagement of existing members.
Program:
- Opening
- Warm-up
- Briefing
- Group work (Discussion on "stylish" trainees)
- "Stylish Trainee" Ranking Announcement
Participants:
Approximately 40 Anytime Fitness members
## Exceeded 1.1 Million Members! Expanding the First Spring Nationwide Promotion for Further Leaps
As of the end of January 2026, Anytime Fitness surpassed 1.1 million members, and the number of stores operating domestically reached 1,242. In recent years, we have been deploying nationwide promotions that leverage the "economies of scale" of this extensive store network, building a virtuous cycle of increasing membership by promoting awareness expansion and new sign-ups.
While this promotion has been driving recent growth, this is our first attempt to implement it during the spring season. Starting in April, we will carry out a nationwide promotion that links TV commercials and web advertising under the new slogan, "Make the Spring You Start, a Spring You Can Change."
Anytime Fitness will continue to do its utmost to support those starting new challenges in their new lives, in order to remain a "life-motivating place" that supports everyone's self-realization as a leading brand of fitness gyms.
Nationwide promotion special site: https://afjp.link/spring26