"We want to eliminate 'inefficient work' from Japan" - First Trade's Dream to Support SME Growth with AI and Human Power
First Trade announces its dream to eliminate inefficient tasks in Japanese SMEs by combining AI-driven efficiency with human-centric customer service, leveraging its CiLEL service.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:30
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 6, 2026 at 15:00 (118h 12m after Collected)
Our company endorses April Dream, which aims to make April 1st a day for announcing dreams. This press release is the dream of "First Trade."
First Trade Co., Ltd. (Headquarters: Awara City, Fukui Prefecture) dreams of eliminating inefficient operations that remain in Japanese companies and organizations.
Japan has many small and medium-sized enterprises (SMEs) that support local economies and industries. However, many analog operations still persist in the field. The current situation is that a lot of time and effort are spent on tasks that could originally be streamlined by technology, such as management using Excel, sending orders via email, and manual data entry.
We believe that by utilizing the power of AI and systems, we can streamline these operations and realize a society where companies can concentrate on valuable work that they should originally focus on.
Since our founding in 2011, our company has grown its business faithfully to this policy, even as the form of our services has changed. One such service is our flagship service, **"CiLEL."**
**"CiLEL" Supports China Import Business**
First Trade provides the China import agency service "CiLEL." CiLEL is a cloud service that supports businesses that procure products from China, and it has been used by over 6,000 companies and businesses to date.
Traditionally, in the field of China imports, an analog workflow was common, where purchase orders were created in Excel and then sent via email. Order information management and progress checks were often done through individual emails or files, posing challenges in terms of efficiency and error prevention.
To solve these issues, CiLEL was the first in the industry to develop a system that allows order, quotation, and progress management to be completed entirely online. This has significantly reduced traditional cumbersome communications, enabling smoother and more efficient business operations.
Thus, reviewing operations that were considered "normal" and transforming them into better forms through the power of technology is at the core of our business.
Service details: https://cilel.jp/
**Features of CiLEL**
① Comprehensive capabilities to serve a wide range of customers
We cater to various customer segments, from individual entrepreneurs starting China imports as a side business to corporate OEM support. OEM orders are possible even for small lots of 100 pieces or less, and short delivery times are also acceptable. We provide total support for diverse customer businesses with flexible services.
② Peace of mind with a Japanese base and Japanese support
We offer peace of mind through confirmation via phone and email by Japanese staff, and in-person sales meetings. With the meticulous support unique to Japanese service, we strive to deliver Chinese quality products as close as possible to Japanese quality.
③ Provision of know-how cultivated over 15 years
We share the know-how cultivated through 15 years of transactions with over 6,000 customers in seminars without reservation, supporting beginners to start with confidence. By providing careful consulting through monthly seminars and accompanying content, we guide businesses to success.
**Leveraging AI to Streamline Operations and Create a Society Where People Generate Value**
In recent years, the evolution of AI has significantly changed how companies work. First Trade is actively promoting the use of AI in service development and internal operational efficiency.
By automating and streamlining many tasks previously performed manually through the power of AI, companies can concentrate on higher value-added work.
However, we do not believe that everything should be left to AI.
While delegating tasks that can be streamlined to AI and systems, we value careful human interaction and the building of trust in customer service, which only humans can provide. We believe that leveraging both technology and human power enhances corporate value.
AI streamlines tasks, and people create value.
By creating this mechanism, companies can focus on more essential work. We believe that this will lead to corporate growth, increased productivity, and ultimately, the strengthening of Japan's overall industry.
**First Trade's Dream**
First Trade will continue to develop services utilizing AI and technology under the vision of "streamlining inefficiencies in companies and organizations."
And in areas where human power thrives, such as customer service, we aim to continue growing as a company that provides value beyond price, by engaging with customers more carefully than ever before.
By combining AI and human power, we aim for a society where Japanese companies can focus more on their core work.
To remain a presence that supports corporate productivity improvement and growth. That is the dream of First Trade.
[First Trade Co., Ltd. Company Profile]
Trade Name: First Trade Co., Ltd.
Representative: Ryohei Mikami, President and CEO
Location: 3-3-18 Omizo, Awara City, Fukui Prefecture, 919-0628 Japan
Established: 2011
Business Activities: Development and provision of web services utilizing cloud and AI
Capital: 22.65 million JPY
URL: https://fast-trade.co.jp/
First Trade Co., Ltd. (Headquarters: Awara City, Fukui Prefecture) dreams of eliminating inefficient operations that remain in Japanese companies and organizations.
Japan has many small and medium-sized enterprises (SMEs) that support local economies and industries. However, many analog operations still persist in the field. The current situation is that a lot of time and effort are spent on tasks that could originally be streamlined by technology, such as management using Excel, sending orders via email, and manual data entry.
We believe that by utilizing the power of AI and systems, we can streamline these operations and realize a society where companies can concentrate on valuable work that they should originally focus on.
Since our founding in 2011, our company has grown its business faithfully to this policy, even as the form of our services has changed. One such service is our flagship service, **"CiLEL."**
**"CiLEL" Supports China Import Business**
First Trade provides the China import agency service "CiLEL." CiLEL is a cloud service that supports businesses that procure products from China, and it has been used by over 6,000 companies and businesses to date.
Traditionally, in the field of China imports, an analog workflow was common, where purchase orders were created in Excel and then sent via email. Order information management and progress checks were often done through individual emails or files, posing challenges in terms of efficiency and error prevention.
To solve these issues, CiLEL was the first in the industry to develop a system that allows order, quotation, and progress management to be completed entirely online. This has significantly reduced traditional cumbersome communications, enabling smoother and more efficient business operations.
Thus, reviewing operations that were considered "normal" and transforming them into better forms through the power of technology is at the core of our business.
Service details: https://cilel.jp/
**Features of CiLEL**
① Comprehensive capabilities to serve a wide range of customers
We cater to various customer segments, from individual entrepreneurs starting China imports as a side business to corporate OEM support. OEM orders are possible even for small lots of 100 pieces or less, and short delivery times are also acceptable. We provide total support for diverse customer businesses with flexible services.
② Peace of mind with a Japanese base and Japanese support
We offer peace of mind through confirmation via phone and email by Japanese staff, and in-person sales meetings. With the meticulous support unique to Japanese service, we strive to deliver Chinese quality products as close as possible to Japanese quality.
③ Provision of know-how cultivated over 15 years
We share the know-how cultivated through 15 years of transactions with over 6,000 customers in seminars without reservation, supporting beginners to start with confidence. By providing careful consulting through monthly seminars and accompanying content, we guide businesses to success.
**Leveraging AI to Streamline Operations and Create a Society Where People Generate Value**
In recent years, the evolution of AI has significantly changed how companies work. First Trade is actively promoting the use of AI in service development and internal operational efficiency.
By automating and streamlining many tasks previously performed manually through the power of AI, companies can concentrate on higher value-added work.
However, we do not believe that everything should be left to AI.
While delegating tasks that can be streamlined to AI and systems, we value careful human interaction and the building of trust in customer service, which only humans can provide. We believe that leveraging both technology and human power enhances corporate value.
AI streamlines tasks, and people create value.
By creating this mechanism, companies can focus on more essential work. We believe that this will lead to corporate growth, increased productivity, and ultimately, the strengthening of Japan's overall industry.
**First Trade's Dream**
First Trade will continue to develop services utilizing AI and technology under the vision of "streamlining inefficiencies in companies and organizations."
And in areas where human power thrives, such as customer service, we aim to continue growing as a company that provides value beyond price, by engaging with customers more carefully than ever before.
By combining AI and human power, we aim for a society where Japanese companies can focus more on their core work.
To remain a presence that supports corporate productivity improvement and growth. That is the dream of First Trade.
[First Trade Co., Ltd. Company Profile]
Trade Name: First Trade Co., Ltd.
Representative: Ryohei Mikami, President and CEO
Location: 3-3-18 Omizo, Awara City, Fukui Prefecture, 919-0628 Japan
Established: 2011
Business Activities: Development and provision of web services utilizing cloud and AI
Capital: 22.65 million JPY
URL: https://fast-trade.co.jp/
FAQ
What is First Trade's "dream"?
It is to eliminate inefficient tasks in Japanese companies and organizations using AI and human power, creating a society where businesses can focus on valuable work.
What kind of service is the flagship "CiLEL"?
It is a cloud service that supports China import businesses, efficiently managing orders, quotes, and progress on the system, with a track record of over 6,000 companies.
How does First Trade utilize AI?
They use AI for task automation and efficiency, while maintaining careful human customer service, aiming to enhance corporate value through a hybrid approach.