The Future of Clothing Selection and Production Changed by "Fashion x Generative AI". Exhibiting "Future Shopping Experiences" to Reduce Shopping Failures and "AI Embroidery Machines" Inheriting Craftsmanship

The Forefront of 'New Consumption Experiences' Brought by Generative AI Can Be Photographed
Currently, the apparel industry is facing a major turning point. Severe labor shortages and "mass disposal of clothing (inventory loss)," which is viewed as a global problem. As a key to solving these issues, the introduction of technologies such as Generative AI is accelerating explosively. In fact, the fashion tech market has currently formed a scale of 33.48 billion yen and is predicted to expand to 43.14 billion yen in 5 years*1.

In particular, virtual fitting by AI is spreading, and a "new consumption experience" where one can smartly find "the one piece that truly suits them" without hesitation is becoming established.

"Fashion Tech EXPO" to be held at Tokyo Big Sight starting April 8 (Wed)
Attracting global attention as the world's top fashion magazines feature AI models and luxury brands introduce AI advertising.
In the apparel industry, the wave of Generative AI has finally reached the realms of "advertising" and "visual production."

In the world's top fashion magazines, AI-generated models grace the pages, attracting attention as a new expressive method that expands creative possibilities. Luxury brands are also rolling out advertising campaigns utilizing Generative AI. Even in the luxury world, AI is evolving into an indispensable tool to expand creativity and fascinate the next generation of fans.

Model shooting and catalog production, which previously required enormous cost and time, are about to undergo drastic changes thanks to AI.

Behind the scenes of clothing selection, clothing production, and promotion changed by AI. Introducing AI technologies and services that drive "Apparel DX"