The Future of Fashion Selection and Creation Transformed by 'Fashion x Generative AI': Showcasing 'Future Shopping Experiences' to Reduce Purchase Failures and 'AI Embroidery Machines' Preserving Craftsmanship
RX Japan will host the 'Fashion Tech EXPO' at Tokyo Big Sight, featuring various use cases of generative AI in the fashion industry.
Capture the Forefront of the 'New Consumer Experience' Brought by Generative AI
The apparel industry is currently at a major turning point. The introduction of technologies, led by generative AI, is accelerating explosively as a key solution to critical issues such as severe labor shortages and the global problem of massive clothing waste (inventory loss). The fashion tech market currently stands at 33.48 billion yen and is projected to expand to 43.14 billion yen in five years*¹.
In particular, AI-powered virtual try-ons are becoming widespread, establishing a 'new consumer experience' where users can smartly and confidently find the 'one piece that truly suits them' without hesitation.
'Fashion Tech EXPO' to be held at Tokyo Big Sight starting Wednesday, April 8th
Global attention is surging as top-tier fashion magazines adopt AI models and luxury brands integrate AI into their advertising.
In the apparel industry, the wave of generative AI has finally reached the realms of 'advertising' and 'visual production.'
World-leading fashion magazines are featuring AI-generated models to expand creative possibilities, and luxury brands are launching advertising campaigns utilizing generative AI. AI has evolved into an essential tool for expanding creativity and captivating the next generation of fans in the luxury sector as well.
Model shoots and catalog production, which previously required enormous costs and time, are on the verge of a dramatic transformation thanks to AI.
Behind the Scenes of AI-Driven Fashion Selection, Creation, and Promotion: Introducing AI Technologies and Services Leading 'Apparel DX'
(Excerpt from the exhibition's featured products)
From 'Wearing' to 'Projecting': Instant Virtual Try-on for Any Garment with Generative AI
A cutting-edge solution that allows for instant virtual try-ons just by standing in front of a mirror or selecting a photo on a smartphone. Generative AI realistically reproduces textures, logos, and even text. It is a spotlight product at the forefront of 'shopping without failure,' eliminating mismatches in size or style.
AI Inherits 'Craftsmanship': The 'AI Embroidery Machine' That Allows Anyone to Instantly Create High-Quality Designs
An 'AI Embroidery Machine' that achieves both reproducibility and productivity by inheriting the skills of artisans. AI automatically optimizes complex embroidery—previously difficult without skilled craftsmen—by judging thread tension and fabric texture. The sight of beautiful embroidery being completed instantly reflects the digital transformation (DX) of manufacturing sites.
'The Era of Creating Models': AI Model Production Service
An AI model production service that creates brand-exclusive AI models, resolving issues related to costs, rights, and continuity associated with human models. It solves advertising challenges such as brand image damage from scandals or shoot delays due to model health issues.
85% Reduction in Shooting Costs! Generate 'Photorealistic' Model Images and Videos from a Single Product Image
A virtual try-on solution specialized for fashion e-commerce. Its greatest feature is 'commerce quality' indistinguishable from real photography. With the ability to freely customize model nationality and background, it enables global expansion while reducing shooting costs by up to 85%.
Predicting 'What Will Sell Tomorrow' from the Sky: Weather Data Prevents Massive Clothing Waste
Using advanced weather data from the Japan Weather Association, this service pinpoints the 'peak selling time' for clothing based on temperature changes. It supports a shift from ordering based on 'intuition and experience' to sustainable management based on data, producing 'only what is needed.'
A 'Game Changer' for the Apparel Industry: State-of-the-Art AI Virtual Try-on System
A cutting-edge AI virtual try-on system capable of handling a wide range of needs, from product suggestions and model-wearing image generation to color/pattern changes and design arrangements. With high-precision fitting and coordination-based suggestions, users can confirm the optimal style before purchasing.
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＜Event Overview＞
Exhibition Name: Fashion Tech EXPO (Held within FaW TOKYO)
Dates: April 8 (Wed) - 10 (Fri), 2026
Venue: Tokyo Big Sight
Organizer: RX Japan Ltd.
Number of Exhibitors: Approx. 700 companies from 20 countries (planned)
Number of Visitors: Approx. 20,000 (planned)
Official Website: https://www.fashion-tokyo.jp/spring/ja-jp.html
*¹ Cited from xenoBrain '2030 AI Forecast Report for the Fashion Tech Industry'
*Products and services listed are cited from exhibitor search sites and corporate websites.