Making its Japan Debut! Interactive POPUP 'Dr. Simi TOKYO' to be Held in Shibuya

Farmacias Similares is pleased to announce the first-ever limited-time pop-up shop in Japan for "Dr. Simi," an overwhelmingly popular character from Mexico. "Dr. Simi TOKYO" will be held at ZeroBase Shibuya from Friday, April 10, to Sunday, May 10, 2026.

Dr. Simi, a beloved national icon in Mexico, is making its debut in Japan with the goal of showing respect for Japanese character culture and serving as a bridge for new cultural exchange. The venue will feature an immersive space where visitors can play, watch, and experience the world of Dr. Simi through music games, original content, and the sale of exclusive merchandise available only at this location.

Following a pre-opening period from April 10 (Fri) to April 12 (Sun), a grand opening ceremony featuring special guests is scheduled for April 13 (Mon).

We invite you to witness how Dr. Simi, Mexico's proud "subculture pop" icon, creates new excitement in the heart of Shibuya, a hub where diverse cultures converge.

★ Interactive POPUP "Dr. Simi TOKYO" Event Overview

■ Event Name: "Dr. Simi TOKYO"

■ Dates: April 10 (Fri) – May 10 (Sun), 2026

■ Venue: ZeroBase Shibuya (2-5-8 Dogenzaka, Shibuya-ku, Tokyo)

■ Opening Hours:

[Pre-opening]

April 10 (Fri) – April 12 (Sun): 12:00 – 21:00 (Last entry 20:30)

[Grand Opening]

April 13 (Mon): 17:00 – 21:00 (Last entry 20:30)

April 14 (Tue) – May 10 (Sun): 12:00 – 21:00 (Last entry 20:30)

*The venue is open to everyone during the pre-opening period.

■ Admission: Free / Priority Entry Reservation System

(While you may enter without a priority reservation, we recommend booking in advance as entry may be restricted during busy periods.)

< Reservation Form: https://drsimitokyo.stores.jp/reserve/drsimitokyo2026 >