AEON Fantasy donates 10 million yen to child support organizations in 7 countries worldwide, "Asonde Bokin" continues for 3rd year
AEON Fantasy announces a 10 million yen donation to child support organizations in 7 countries globally through its "Asonde Bokin" (Play and Donate) initiative, now in its third year. This effort aligns with their materiality of contributing to children's future.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 23:00
- 🔍 Collected: April 30, 2026 at 14:31
- 🤖 AI Analyzed: April 30, 2026 at 14:50 (18 min after Collected)
AEON Fantasy Co., Ltd. (Headquarters: Chiba City, Chiba Prefecture; Representative Director and President: Tokuya Fujiwara; hereinafter, "the Company") will donate 10 million yen, generated as part of the sales from its over 1,200 amusement and playground facilities worldwide, to child support organizations in seven countries globally as "Asonde Bokin" (Play and Donate), aiming to protect the rights of children worldwide.
■ About AEON Fantasy's "Asonde Bokin"
"Contributing to the future of children" has been identified as one of the Company's material issues (important challenges) in its sustainability management. To protect the rights of children who will build the future society and to create a society where as many children as possible can live with "smiles" and dreams for the future, the Company will donate approximately 1% of sales from the Sunday closest to November 20th ("World Children's Day") (November 23, 2025) at all its domestic and international stores, including "Mollyfantasy" and "PALO," as well as approximately 1% of the annual sales from all "Sukuttecho" prize game machines.
This activity will enter its third year in fiscal year 2025, and the Company will continue to work on activities that support children's smiles in the future.
*The fundraising activities for fiscal year 2025 will be implemented in a total of 7 countries, including Japan, China, and ASEAN, across approximately 1,200 stores.
■ "Asonde Bokin" Donation Recipients and Amounts
The donations collected through "Asonde Bokin" will be contributed to the activities of NPOs and foundations that support children in seven countries where the Company operates, including the "Certified NPO Japan Cliniclown Association." The donations are utilized by organizations in each country for activities that support the healthy growth of children, such as medical care, nutritional support, educational supplies, and provision of play equipment.
【Donation Recipients and Amounts in Each Country】 (Details omitted in original text)
【Reference】 Other activities related to "Contribution to the Future of Children"
1) Introduction of play equipment and facilities accessible to children with disabilities
2) Free invitation events to playground facilities on Children's Day and World Children's Day
3) Implementation of the "Lala Yume ~Lala-chan Helps Achieve Dreams!~" project to fulfill children's dreams
■ AEON Fantasy's Purpose
https://www.fantasy.co.jp/company/purpose/
■ AEON Fantasy's Sustainability Policy
https://www.fantasy.co.jp/company/sustainability/sustainabilitypolicy/
■ About AEON Fantasy's "Asonde Bokin"
"Contributing to the future of children" has been identified as one of the Company's material issues (important challenges) in its sustainability management. To protect the rights of children who will build the future society and to create a society where as many children as possible can live with "smiles" and dreams for the future, the Company will donate approximately 1% of sales from the Sunday closest to November 20th ("World Children's Day") (November 23, 2025) at all its domestic and international stores, including "Mollyfantasy" and "PALO," as well as approximately 1% of the annual sales from all "Sukuttecho" prize game machines.
This activity will enter its third year in fiscal year 2025, and the Company will continue to work on activities that support children's smiles in the future.
*The fundraising activities for fiscal year 2025 will be implemented in a total of 7 countries, including Japan, China, and ASEAN, across approximately 1,200 stores.
■ "Asonde Bokin" Donation Recipients and Amounts
The donations collected through "Asonde Bokin" will be contributed to the activities of NPOs and foundations that support children in seven countries where the Company operates, including the "Certified NPO Japan Cliniclown Association." The donations are utilized by organizations in each country for activities that support the healthy growth of children, such as medical care, nutritional support, educational supplies, and provision of play equipment.
【Donation Recipients and Amounts in Each Country】 (Details omitted in original text)
【Reference】 Other activities related to "Contribution to the Future of Children"
1) Introduction of play equipment and facilities accessible to children with disabilities
2) Free invitation events to playground facilities on Children's Day and World Children's Day
3) Implementation of the "Lala Yume ~Lala-chan Helps Achieve Dreams!~" project to fulfill children's dreams
■ AEON Fantasy's Purpose
https://www.fantasy.co.jp/company/purpose/
■ AEON Fantasy's Sustainability Policy
https://www.fantasy.co.jp/company/sustainability/sustainabilitypolicy/