AEON Fantasy Co., Ltd. (Headquarters: Chiba City, Chiba Prefecture, President and Representative Director: Nobuyuki Fujiwara, hereinafter referred to as "the Company") will launch an annual experiential club activity for local elementary school students, tentatively named "Morikko Club," starting April 19, 2026 (Sunday), at "Miew Forest," a glamping facility in Uenohara City, Yamanashi Prefecture, which the Company operates as a designated administrator. This activity inherits the spirit of the "Sattoko Club," a popular experiential club at the "Prefectural Yuzurihara Youth Nature Village," which closed in fiscal year 2022, and revives it with a fresh new look. The club aims to provide opportunities for children from different schools and grades in the area to interact with nature and engage in collaborative crafting and various experiences. Applications were accepted through local elementary schools, attracting 46 children, exceeding the capacity.

Background and Objectives: Rediscovering the Value of the Natural Environment through Community Coexistence and "Circulating" it with Children's Hands The Company has set forth "Deepening Communication with Local Communities" and "Achieving Biodiversity Conservation" as its sustainability materialities (important issues). As part of its "Deepening Communication with Local Communities" initiatives, the Company has been inviting local children to its indoor stores both domestically and internationally. This marks its first initiative in an outdoor business. Furthermore, regarding "Achieving Biodiversity Conservation," the Company's medium-term goal is to "Create spaces and opportunities where humans and nature coexist and biodiversity is conserved." This club is positioned as an initiative to achieve this medium-term goal, and activities will be advanced going forward. By utilizing the rich natural fields of "Miew Forest" and working with children to maintain and regenerate the forests and fields, we aim to preserve the richness of the satoyama and foster "rich hearts" that can be passed on to the next generation.

"New Club Name" to be Officially Announced at the Inauguration Ceremony on Sunday, April 19! On April 19, the first day of activities, at the inauguration ceremony, the "new club name," selected from public submissions, will be officially announced in front of the participating children. The club will begin its year-long activities under a name that instills pride in their endeavors. On the same day, in addition to an explanation session for parents and children's self-introductions, activities will include games designed to foster observation skills in nature through teamwork, free play in the great outdoors, and a "time capsule" where children will write letters to their future selves one year from now.

Annual Activity Program (Planned) Throughout the year, a variety of programs will be offered to stimulate the five senses and foster the protection and nurturing of nature, together with friends in the natural environment. April: Inauguration Ceremony, Nature Games, Time Capsule May: Name Tag Creation, Field Work June: Wild Plant Tempura Cooking (learning to identify edible wild plants), Crafts July: Field Weeding, River Play October: Learning about Forest Creatures "Nature Bingo" - Sweet Potato Harvest and Outdoor Cooking November: Forest Mystery Adventure December: Christmas Crafts January: Mochi-tsuki (rice cake pounding), Karuta (card game) Creation February: Cooperative Games March: Completion Ceremony, Time Capsule Excavation

Inauguration Ceremony Details ・Date and Time: Sunday, April 19, 2026 Reception at 9:30 AM / Start at 10:00 AM ・Location: Miew Forest Multipurpose Hall ・Content: Inauguration Ceremony & Explanation Session, New Club Name Announcement, 1st Activity Moving forward, the Company will continue to contribute to the revitalization of the local community, the sound development of children, and the conservation of a sustainable natural environment through "Miew Forest," in strong partnership with Uenohara City.

◆Facility Overview

Facility Name: Miew Forest HP: https://www.fantasy.co.jp/mieuxforest/ Address: 13880 Yugawara, Uenohara City, Yamanashi Prefecture Access: By car... Uenohara I.C. ~ Miew Forest (approx. 20 minutes by car) By train... Shinjuku ~ Uenohara (approx. 1 hour by train) Get off at JR Uenohara Station, approx. 25 minutes by taxi.

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  • Source: PR TIMES
  • Category: News