Toshinpack, operating character goods business, joins Fukuya
Fukuya Co., Ltd. announced today the completion of procedures to acquire 100% of the issued shares of Toshinpack Co., Ltd., a company engaged in the planning, development, manufacturing, and sales of character goods, making it a wholly owned subsidiary. This acquisition aims to leverage the synergistic relationship between both companies' IPs, manufacturing capabilities, and sales networks to accelerate the growth of Fukuya's character MD business and expand into overseas markets.
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- 📰 Published: May 12, 2026 at 00:30
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Fukuya Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Junichi Saito; hereinafter "the Company") announced today the completion of procedures to acquire 100% of the issued shares of Toshinpack Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; Representative Director and President: Kota Shinohara; hereinafter "Toshinpack"), a company engaged in the planning, development, manufacturing, and sales of character goods, making it a wholly owned subsidiary.
1. Background and Purpose of Subsidiary Acquisition
As part of its character MD business, the Company has been developing products supported by fans across a wide range of categories, including amusement-exclusive prizes, capsule toys, character lotteries, and 'oshi-katsu' (fan support activities) goods. Toshinpack, a character goods manufacturer celebrating its 50th anniversary, possesses strengths in planning and sales in the small character goods field, backed by its unique network of content holders.
The character rights, manufacturing lineups, and sales networks held by both companies have minimal overlap and a highly complementary relationship. Through this subsidiary acquisition, we aim to promote a "one-source, multi-use" strategy by mutually utilizing both IPs, providing a more diverse range of products to fans, and achieving dramatic growth in the character MD business.
2. Future Synergy Developments
(1) Cross-development of IP x Product Categories
By combining the Company's expertise in product development and manufacturing know-how with Toshinpack's strength in character goods development, we aim for diversified product development that meets the needs of various fan segments.
(2) Accelerated Expansion into Overseas Markets
Utilizing the Company's overseas sales network and business infrastructure, we will expand Toshinpack's attractive products, which have primarily focused on the domestic market, into the global market, thereby increasing the overseas sales ratio of our group.
(3) Optimization of Planning and Manufacturing Resources
By sharing both companies' planning know-how and supply chains, we aim to improve production efficiency and strengthen cost competitiveness.
Moving forward, by integrating the strengths of both companies, accurately capturing diversifying fan needs, and pursuing the provision of high-value-added products, we will continue to create "excitement" that is a step ahead of the times as a character MD company that brings joy and surprise to fans worldwide.
[Toshinpack Company Overview]
Company Name: Toshinpack Co., Ltd.
Representative: Kota Shinohara, Representative Director and President
Established: December 1976
Location: 3-19-14 Koishikawa, Bunkyo-ku, Tokyo
Website: https://www.toshinpack.co.jp/
[Fukuya Company Overview]
Fukuya Co., Ltd., driven by the philosophy of "continuously responding to customers' love for their 'likes' through manufacturing infused with our own 'likes'," creates value in the entertainment domain centered on characters, consistently generating "excitement" that is a step ahead of the times.
The Company develops a wide range of businesses, including planning, manufacturing, and sales of amusement prizes, character goods, licensing business, and promotion planning.
Company Name: Fukuya Co., Ltd.
Representative: Junichi Saito, Representative Director and President
Established: May 1953
Location: 1-5-4 Nihonbashi Honcho, Chuo-ku, Tokyo
Website: https://www.fancy-fukuya.co.jp/
1. Background and Purpose of Subsidiary Acquisition
As part of its character MD business, the Company has been developing products supported by fans across a wide range of categories, including amusement-exclusive prizes, capsule toys, character lotteries, and 'oshi-katsu' (fan support activities) goods. Toshinpack, a character goods manufacturer celebrating its 50th anniversary, possesses strengths in planning and sales in the small character goods field, backed by its unique network of content holders.
The character rights, manufacturing lineups, and sales networks held by both companies have minimal overlap and a highly complementary relationship. Through this subsidiary acquisition, we aim to promote a "one-source, multi-use" strategy by mutually utilizing both IPs, providing a more diverse range of products to fans, and achieving dramatic growth in the character MD business.
2. Future Synergy Developments
(1) Cross-development of IP x Product Categories
By combining the Company's expertise in product development and manufacturing know-how with Toshinpack's strength in character goods development, we aim for diversified product development that meets the needs of various fan segments.
(2) Accelerated Expansion into Overseas Markets
Utilizing the Company's overseas sales network and business infrastructure, we will expand Toshinpack's attractive products, which have primarily focused on the domestic market, into the global market, thereby increasing the overseas sales ratio of our group.
(3) Optimization of Planning and Manufacturing Resources
By sharing both companies' planning know-how and supply chains, we aim to improve production efficiency and strengthen cost competitiveness.
Moving forward, by integrating the strengths of both companies, accurately capturing diversifying fan needs, and pursuing the provision of high-value-added products, we will continue to create "excitement" that is a step ahead of the times as a character MD company that brings joy and surprise to fans worldwide.
[Toshinpack Company Overview]
Company Name: Toshinpack Co., Ltd.
Representative: Kota Shinohara, Representative Director and President
Established: December 1976
Location: 3-19-14 Koishikawa, Bunkyo-ku, Tokyo
Website: https://www.toshinpack.co.jp/
[Fukuya Company Overview]
Fukuya Co., Ltd., driven by the philosophy of "continuously responding to customers' love for their 'likes' through manufacturing infused with our own 'likes'," creates value in the entertainment domain centered on characters, consistently generating "excitement" that is a step ahead of the times.
The Company develops a wide range of businesses, including planning, manufacturing, and sales of amusement prizes, character goods, licensing business, and promotion planning.
Company Name: Fukuya Co., Ltd.
Representative: Junichi Saito, Representative Director and President
Established: May 1953
Location: 1-5-4 Nihonbashi Honcho, Chuo-ku, Tokyo
Website: https://www.fancy-fukuya.co.jp/