A8.net to Speak at Web Marketing Summit 2026 on June 25 (Thu)

Web Marketing Summit 2026

A8.net (https://www.a8.net/ec), Japan's largest affiliate marketing service operated by Fan Communications Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President & CEO: Koji Ninomiya; TSE Prime: 2461), will be speaking at the major conference "Web Marketing Summit 2026," hosted by Bruce Clay Japan Inc. and Galapagos Inc. on June 25 (Thursday).

Registration Link

https://bruceclay.jpn.com/conference_260624/?_bq_user_custom_field_546=fancs

【About Web Marketing Summit 2026】

With the rise of Google's AI Overviews and "zero-click search," web marketing is undergoing a major shift marked by declining website traffic. As survival through a single marketing method becomes increasingly difficult, Bruce Clay Japan and AIR Design (Galapagos) are co-hosting "Web Marketing Summit 2026." A total of 23 companies from various fields will speak over two days, thoroughly discussing the optimal full-funnel strategies for the AI search era.

【A8.net Session】Customer Acquisition Strategy in the AI Search Era: "Have You Reached the Limits of In-House Marketing Alone?"

As web marketing faces a turning point due to declining traffic, challenges such as "ads are being seen but not converting" and "traffic is lower than before" have become apparent.

With the evolution of SEO and AI search, the era where users could be reached through "in-house content alone" is over.

Our session will focus on the increasingly critical strategy of "designing preferred customer pathways by leveraging third-party content."

We will redefine affiliate marketing not as a mere ad placement, but as a customer acquisition structure designed to boost sales, and present actionable strategies that can be implemented immediately.

Speaker

Kazuhiko Matsuda, Manager, Platform Promotion Department

After joining an advertising agency handling JR-affiliated transit ads as a new graduate, Matsuda joined Fan Communications Co., Ltd. in 2006. At A8.net, the company's flagship affiliate service, he has led new advertiser onboarding and planning. Currently, he leads both sales operations and team management, having supported the onboarding of over 1,200 advertisers and contributed to the growth of diverse businesses, including e-commerce ventures.

【Event Overview】

・Event Name

Web Marketing Summit 2026 ~ Winning Strategies for the AI Search "Zero-Click Era" ~

・Date and Time

June 24, 2026 (Wed) 10:10–15:35 JST ※Free entry and exit

June 25, 2026 (Thu) 10:10–16:05 JST ※Free entry and exit

※A8.net will speak on June 25 (Thu) from 13:00 to 13:25.

・Venue: Online (Free to attend)

・Organizers: Bruce Clay Japan Inc., Galapagos Inc. (AIR Design)

・Registration:

https://bruceclay.jpn.com/conference_260624/?_bq_user_custom_field_546=fancs

【About A8.net】

A8.net (https://www.a8.net/) is an Affiliate Service Provider (ASP) that launched in June 2000 and celebrates its 26th anniversary this year. Supporting PC, smartphone, and tablet devices, it boasts approximately 27,000+ advertisers and around 3.66 million affiliate media sites, making it Japan's largest-scale affiliate network as of May 2026. A8.net has also been awarded the #1 satisfaction rating for 15 consecutive years* in the "Affiliate Program Awareness Survey" conducted by the NPO Affiliate Marketing Association, earning strong support from affiliate media nationwide.

*"Affiliate Program Awareness Survey 2025": 1,374 valid responses among 24 major Japanese ASPs

Press Inquiries

・Fan Communications Co., Ltd. Marketing Team

・a8marketing@fancs.com

【About Fan Communications Co., Ltd.】

Fan Communications (https://www.fancs.com/) operates under the vision of "Prosumer Happiness," supporting the growth and value creation of individuals and businesses through performance-based advertising centered on the affiliate service A8.net (https://www.a8.net/), influencer marketing platform "WAND" (https://thewand.jp/#services), and digital marketing support tool "N-INE (Nine)" (https://guide.n-ine.com/).

Headquarters: Aoyama Diamond Building, 1-1-8 Shibuya, Shibuya-ku, Tokyo 150-0002

Established: October 1, 1999

CEO: Koji Ninomiya

Capital: 1.18956 billion JPY (as of December 31, 2025)

※Company names, product names, and service names mentioned in this press release are trademarks or registered trademarks of their respective companies.