[Consumer Survey on Household Financial Management] Unceasing Price Hikes: 90% Feel the Impact on Household Finances. About Half Wisely Restrain Spending Through "Saving Living Expenses" and "Point Activities."

A consumer survey on household financial management was conducted by Fancrew Inc. (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Keito Yamaguchi), a company that turns customer feedback into increased fan engagement through cutting-edge analysis, targeting "Fancrew" members. A survey was conducted with 1,003 "Fancrew" members (241 males, 762 females) on household financial management.

[Survey Results Summary]

1. 93% Feel Household Finances are Being Squeezed. Household Management Shifts from "Defense" to "Reconstruction" Phase

Among those feeling the impact, 40% are facing a serious situation where they "cannot save money."

2. Over 80% Are Crying Out About "Food Expenses." The Burden of Living-Related Costs is Highlighted

The burden of household expenses is overwhelmingly on "food expenses (85%)." On the other hand, "food expenses" also ranked first in "items that I absolutely do not want to cut," revealing a strong conflict between maintaining quality of life.

3. The Main Purpose of "Point Activities" is "Supplementing Living Expenses" for 50%, Establishing Itself as a Means of Expenditure Control

Approximately 50% are utilizing point activities not just as a "bonus" but as a way to achieve practical spending reduction, leveraging them as a "household defense measure.".

■ Survey Results

1. 90% Feel Household Finances are Being Squeezed. Household Management Shifts from "Defense" to "Reconstruction" Phase

A survey on the impact of rising prices on household finances revealed that 90% "feel the impact of rising prices." Furthermore, when asked about the degree of impact, "Making efforts to reduce spending and maintaining the current pace of savings (61%)" was the top response. On the other hand, nearly 40% are living by dipping into their savings, indicating the serious impact of rising prices.

2. Over 80% Are Crying Out About "Food Expenses." The Burden of Living-Related Costs is Highlighted

To delve deeper into the current state of household finances, a survey was conducted from two perspectives: "expenses felt as a burden" and "expenses that cannot be cut even with rising prices." As a result, "food expenses" ranked first in both rankings, significantly ahead of the second place.

・Expenses felt as a burden on household finances

When asked about expenses that are felt as a burden on household finances, "food expenses (including dining out and home cooking)" was by far the highest at 85%. Compared to the second place "daily necessities expenses (45%)" and third place "water, gas, and electricity expenses (44%)," it is clear that expenditures related to daily "food" are the biggest strain on household budgets.

・Expenses that do not want to be cut, even if prices continue to rise

On the other hand, when asked "expenses that absolutely do not want to cut, even if prices continue to rise," "food expenses" also ranked first. Following that, the order was: 2nd place "no items to cut," 3rd place "education expenses."

3. The Main Purpose of "Point Activities" is "Supplementing Living Expenses" for 50%, Establishing Itself as a Means of Expenditure Control

In this survey, "point activities" were mentioned alongside "saving on living expenses" (the top ranked item) as measures to cover household budget shortfalls. Regarding the use of points earned through "point activities," 61% used them for "supplementing daily living expenses (payment for food, daily necessities, utilities, etc.)." Among those actively optimizing their spending, there is a tendency to strategically allocate points to living expenses, thereby wisely maintaining their quality of life.

[Survey Overview]

Survey Method: Internet survey

Target Audience: General consumers

Respondents: Users of "Fancrew," registered with 1.5 million people nationwide

Number of Respondents: 1,003 people (241 males, 762 females)

Survey Period: February 26, 2026 – March 16, 2026

Survey Items: Consumer survey on household financial management

Note: Proportions in graphs may not sum to 100% due to rounding of decimal places.

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Note: When citing the results of this survey

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Please clearly state "Surveyed by Fancrew Inc." in the credit.

When quoting on the web, please include a link to "Fancrew" (https://www.fancrew.jp).

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[About Fancrew]

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[Company Profile]

■Company Name: Fancrew Inc.

■Representative: Keito Yamaguchi, President and CEO

■Capital: 100 million yen

■Founded: August 26, 2004

■Location: TMM Bldg. 4F, 1-10-5 Iwamotocho, Chiyoda-ku, Tokyo

■URL: https://www.fancrew.co.jp/

■Business Activities: Operation and development of customer visit survey "FancrewCR"

Operation and development of consumer monitor survey "Fancrew MR"

Operation and development of sales promotion and in-store survey "Fancrew PR"

Operation and development of contract rate improvement tools "Fancrew ICR・CSR"

Operation and development of employee satisfaction survey "Fancrew ES"

Operation and development of experiential information site "Fancrew"

Internet research/Marketing support