Just Choose Your Current 'Mood,' 'Energy,' and 'Child's Age.' Dinner Decided in 3 Steps! FANCL Presents a Menu Support Content Supervised by a Chef for Busy Moms and Dads
FANCL launched a digital content today, May 7th, that proposes meal plans for parenting generations by simply selecting their 'mood,' 'energy,' and 'child's age.' It aims to reduce the burden of meal preparation for busy moms and dads.
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- 📰 Published: May 7, 2026 at 23:00
- 🔍 Collected: May 7, 2026 at 14:31
- 🤖 AI Analyzed: May 7, 2026 at 15:20 (48 min after Collected)
FANCL Corporation announced today, May 7th (Thursday), the launch of a new digital content on FANCL Online (URL: https://www.fancl.co.jp/mamapapaday/) to support daily meal planning for parenting generations.
This content is an experiential service that proposes meal plans, recipes, and useful childcare information tailored to the day's situation, simply by selecting three items: "mood," "energy," and "child's age." For example, if you are "tired and don't have time to cook," it suggests menus that require less cooking time and fewer steps, providing concrete meal plans according to the user's condition.
It was developed based on the real-life experiences of our employees who are raising children and felt burdened by daily meal planning. In response to the challenge faced by parenting generations who feel that "thinking about what to cook itself is a burden" amidst work and childcare, this system aims to reduce the daily household burden by supporting decision-making with simple operations.
【Development Background】
In recent years, the number of dual-income households in Japan has increased (*1), and the living environment for parenting generations has changed significantly. Furthermore, according to a survey by the Ministry of Internal Affairs and Communications, the tendency for housework-related time to be concentrated on wives continues even in dual-income households, making the heavy daily household burden a challenge (*2). In this context, daily meal planning often leads to worries such as "no time" and "no mental余裕," and it is believed that in many cases, it is not just the burden of cooking, but "thinking about what to cook itself is a burden."
This content was planned and developed based on the real-life experiences of our employees who are raising children and felt challenges in daily meal planning. By allowing users to "leave" meal preparation to us through a system that can be easily utilized even in busy daily life, we aim to reduce their burden.
*1: "White Paper on Health, Labour and Welfare 2023" (Ministry of Health, Labour and Welfare) https://www.mhlw.go.jp/stf/wp/hakusyo/kousei/22/index.html
*2: "Results of the 2021 Survey on Time Use and Leisure Activities" (Statistics Bureau, Ministry of Internal Affairs and Communications) https://www.stat.go.jp/data/shakai/2021/pdf/youyakua.pdf
【Content Features】
This content is an experiential service that provides optimal meal suggestions tailored to the user's situation.
3-Step Easy Operation
Simply select "mood (e.g., as usual / a little irritable)," "energy (e.g., tired / full of energy)," and "child's age." FANCL then carefully selects and proposes the optimal meal plan suitable for the day's situation from a large number of recipes supervised by a chef.
Provides Recipes and Childcare Information Simultaneously
In addition to practical recipes useful for daily meal preparation, information related to childcare is also provided.
Designed to Be Close to Daily Life
By offering suggestions tailored to the user's situation, it supports the reduction of time and psychological burden associated with meal planning.
【Reference: Example Menu Suggestions】
【Reference: About the Mama Papa Smile Program】
This is a membership program offered by FANCL to support parenting generations. Membership is free of charge, and members can enjoy various benefits that support childcare and health promotion.
Regular Email Newsletter: Delivers carefully selected seasonal recipes and childcare/health know-how via email.
Point Service: Points accumulated through purchases and content participation can be exchanged for original products.
Member-Exclusive Events: Invitations to online/offline childcare seminars and workshops.
Special Coupons: Regularly distributed discount coupons usable for FANCL products and partner services.
Community Function: Supports information exchange among moms and dads via SNS and a dedicated website.
Learn more here: https://www.fancl.co.jp/service/smileprogram/index.html
This content is an experiential service that proposes meal plans, recipes, and useful childcare information tailored to the day's situation, simply by selecting three items: "mood," "energy," and "child's age." For example, if you are "tired and don't have time to cook," it suggests menus that require less cooking time and fewer steps, providing concrete meal plans according to the user's condition.
It was developed based on the real-life experiences of our employees who are raising children and felt burdened by daily meal planning. In response to the challenge faced by parenting generations who feel that "thinking about what to cook itself is a burden" amidst work and childcare, this system aims to reduce the daily household burden by supporting decision-making with simple operations.
【Development Background】
In recent years, the number of dual-income households in Japan has increased (*1), and the living environment for parenting generations has changed significantly. Furthermore, according to a survey by the Ministry of Internal Affairs and Communications, the tendency for housework-related time to be concentrated on wives continues even in dual-income households, making the heavy daily household burden a challenge (*2). In this context, daily meal planning often leads to worries such as "no time" and "no mental余裕," and it is believed that in many cases, it is not just the burden of cooking, but "thinking about what to cook itself is a burden."
This content was planned and developed based on the real-life experiences of our employees who are raising children and felt challenges in daily meal planning. By allowing users to "leave" meal preparation to us through a system that can be easily utilized even in busy daily life, we aim to reduce their burden.
*1: "White Paper on Health, Labour and Welfare 2023" (Ministry of Health, Labour and Welfare) https://www.mhlw.go.jp/stf/wp/hakusyo/kousei/22/index.html
*2: "Results of the 2021 Survey on Time Use and Leisure Activities" (Statistics Bureau, Ministry of Internal Affairs and Communications) https://www.stat.go.jp/data/shakai/2021/pdf/youyakua.pdf
【Content Features】
This content is an experiential service that provides optimal meal suggestions tailored to the user's situation.
3-Step Easy Operation
Simply select "mood (e.g., as usual / a little irritable)," "energy (e.g., tired / full of energy)," and "child's age." FANCL then carefully selects and proposes the optimal meal plan suitable for the day's situation from a large number of recipes supervised by a chef.
Provides Recipes and Childcare Information Simultaneously
In addition to practical recipes useful for daily meal preparation, information related to childcare is also provided.
Designed to Be Close to Daily Life
By offering suggestions tailored to the user's situation, it supports the reduction of time and psychological burden associated with meal planning.
【Reference: Example Menu Suggestions】
【Reference: About the Mama Papa Smile Program】
This is a membership program offered by FANCL to support parenting generations. Membership is free of charge, and members can enjoy various benefits that support childcare and health promotion.
Regular Email Newsletter: Delivers carefully selected seasonal recipes and childcare/health know-how via email.
Point Service: Points accumulated through purchases and content participation can be exchanged for original products.
Member-Exclusive Events: Invitations to online/offline childcare seminars and workshops.
Special Coupons: Regularly distributed discount coupons usable for FANCL products and partner services.
Community Function: Supports information exchange among moms and dads via SNS and a dedicated website.
Learn more here: https://www.fancl.co.jp/service/smileprogram/index.html