NBA Official Marketplace to Open at First NBA Fan Event in Japan, 'NBA HOUSE Japan 2026 Presented by Prime'
Fanatics Japan will open an official NBA marketplace at 'NBA HOUSE Japan 2026,' featuring exclusive collaborations and items appearing for the first time in Japan.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 01:00
- 🔍 Collected: April 23, 2026 at 00:02
- 🤖 AI Analyzed: April 23, 2026 at 03:16 (3h 14m after Collected)
Fanatics Japan G.K. (Minato-ku, Tokyo; Managing Director: Masanori Kawana), the Japanese subsidiary of Fanatics Inc., which operates one of the world's largest digital sports platforms, will open an NBA Official Marketplace at the basketball fan event 'NBA HOUSE Japan 2026 Presented by Prime' (https://nbaevents.nba.com/nbahousejapan). The event will be held at CITY CIRCUIT TOKYO BAY (Koto-ku, Tokyo) on Saturday, April 25 and Sunday, April 26, 2026. As an official licensee of NBA merchandise, Fanatics Japan also operates the official online store, 'NBA Store Japan.'
'NBA HOUSE Japan 2026 Presented by Prime' is an experiential basketball fan event that can be enjoyed for free. The NBA Official Marketplace will sell a wide range of goods, including commemorative items for the event and products arriving in Japan for the first time. The space will offer fans a taste of NBA culture through exhibits of jerseys from all 30 teams, photo booths, and a patch application service for customization.
A highlight of the lineup is the collaboration merchandise with Dai Tamura, an active Japanese illustrator known for his dynamic depictions of basketball and other sports scenes. Special items for legend Chris Bosh—a two-time NBA champion who starred for the Miami Heat and Toronto Raptors—will also be sold specifically for this event. These items will be available later on NBA Store Japan as well.
■ Official Marketplace Overview
Location: CITY CIRCUIT TOKYO BAY (1-3-12 Aomi, Koto-ku, Tokyo)
Hours: Saturday, April 25 and Sunday, April 26, 2026, from opening to closing.
Sales Site: NBA Store Japan (https://www.nbastore.jp/)
*NBA Store Japan will continue sales after the event ends.
■ Key Products
- Dai Tamura Collaboration Items
- Chris Bosh Merchandise
- NBA House Japan Exclusive Custom Keychains
- NIKE Swingman Jerseys
- New Era Caps
- Mitchell & Ness Vintage Apparel
*Images are for illustrative purposes.
About Fanatics
[Fanatics Japan G.K.]
Headquarters: 45F Azabudai Hills Mori JP Tower, 1-3-1 Azabudai, Minato-ku, Tokyo 106-0041
Managing Director: Masanori Kawana
Business Description: Established in 2018 as a hub for Fanatics' expansion across Asia. Fanatics Japan is currently a partner to 4 NPB teams, 6 J-League clubs, and 3 B-League clubs, providing on-field uniforms, fan apparel, and various goods under brands like 'Majestic' and 'Fanatics.' Their strength lies in their unique 'V-commerce' business model, which vertically integrates the planning, manufacturing, and sales of fan merchandise to maximize fan satisfaction.
'NBA HOUSE Japan 2026 Presented by Prime' is an experiential basketball fan event that can be enjoyed for free. The NBA Official Marketplace will sell a wide range of goods, including commemorative items for the event and products arriving in Japan for the first time. The space will offer fans a taste of NBA culture through exhibits of jerseys from all 30 teams, photo booths, and a patch application service for customization.
A highlight of the lineup is the collaboration merchandise with Dai Tamura, an active Japanese illustrator known for his dynamic depictions of basketball and other sports scenes. Special items for legend Chris Bosh—a two-time NBA champion who starred for the Miami Heat and Toronto Raptors—will also be sold specifically for this event. These items will be available later on NBA Store Japan as well.
■ Official Marketplace Overview
Location: CITY CIRCUIT TOKYO BAY (1-3-12 Aomi, Koto-ku, Tokyo)
Hours: Saturday, April 25 and Sunday, April 26, 2026, from opening to closing.
Sales Site: NBA Store Japan (https://www.nbastore.jp/)
*NBA Store Japan will continue sales after the event ends.
■ Key Products
- Dai Tamura Collaboration Items
- Chris Bosh Merchandise
- NBA House Japan Exclusive Custom Keychains
- NIKE Swingman Jerseys
- New Era Caps
- Mitchell & Ness Vintage Apparel
*Images are for illustrative purposes.
About Fanatics
[Fanatics Japan G.K.]
Headquarters: 45F Azabudai Hills Mori JP Tower, 1-3-1 Azabudai, Minato-ku, Tokyo 106-0041
Managing Director: Masanori Kawana
Business Description: Established in 2018 as a hub for Fanatics' expansion across Asia. Fanatics Japan is currently a partner to 4 NPB teams, 6 J-League clubs, and 3 B-League clubs, providing on-field uniforms, fan apparel, and various goods under brands like 'Majestic' and 'Fanatics.' Their strength lies in their unique 'V-commerce' business model, which vertically integrates the planning, manufacturing, and sales of fan merchandise to maximize fan satisfaction.