What is 'Minna no Lemonade'?

A lemonade co-developed by FamilyMart and children affected by pediatric cancer, with part of sales supporting related initiatives.

Where is the 'Minna no Lemonade Exhibition' held?

At the FamilyMart Shinagawa Granpassage Store's eat-in space from July 7 to 26, 2026.

Is the product available nationwide?

Yes, at FamilyMart stores across Japan, though some locations may not carry it.

How did children participate in development?

Children designed packaging and recorded in-store announcements, actively co-creating the product.

What is the 'Minna no Lemonade no Kai' organization?

A nonprofit supporting pediatric cancer patients and families through awareness and community events.

Event Report: Children's Laughter Fills the Store! 'Minna no Lemonade' Product Launch Event Overflowing with Smiles from Public Recording

Published Jul 15, 2026 7:02 PM ・ Updated Jul 15, 2026 11:34 AM ・ 14 min read ・ Source: PR TIMES

FamilyMart held a product launch event on July 7, 2026, to celebrate the release of the 4th edition of 'Minna no Lemonade,' co-developed with children affected by pediatric cancer. The event featured children's artwork exhibitions and public voice recording for in-store announcements, creating an emotionally engaging experience.

FamilyMart Co., Ltd. (Head Office: Minato-ku, Tokyo; President and CEO: Koyoshi Kotani) will celebrate its 45th anniversary in September 2026. Building on five long-standing key initiatives, the company continues its activities under the slogan 'Ichiban Challenge.' As part of its efforts to 'discover the most wonderful things,' FamilyMart held a product launch event on Tuesday, July 7, 2026—the release date—for 'Minna no Lemonade' (230 JPY, 248 JPY including tax), a product supporting children with pediatric cancer. The event was co-hosted with FamilyMart, children from the nonprofit organization Minna no Lemonade no Kai (hereinafter 'Minna no Lemonade no Kai').

This product is the fourth edition of 'Minna no Lemonade,' developed primarily by 'Familemo-bu,' a group formed in collaboration with children from Minna no Lemonade no Kai, an organization known for its support of pediatric cancer patients and families and its awareness-raising activities.

Event Overview

Date: July 7, 2026 (Tue) 16:30–

Venue: FamilyMart Shinagawa Granpassage Store (Address: 2-16-5 Konan, Minato-ku, Tokyo, 2F Granpassage)

Participants:

- FamilyMart employees involved in the development and sales of 'Minna no Lemonade'

- Children from Minna no Lemonade no Kai and their families

First-Ever 'Minna no Lemonade Exhibition'! Art Showcase and Public Voice Recording by Children

To further raise awareness of pediatric cancer and expand the circle of support, FamilyMart is launching a new initiative this year: the 'Minna no Lemonade Exhibition' at the eat-in space of the FamilyMart Shinagawa Granpassage Store. The exhibition features works created by children in the 'Familemo-bu' design team. Additionally, these children are participating in voice narration for in-store announcements.

On the day of the product launch, special adapted scripts—based on actual in-store announcement lines—were prepared for a public voice recording session. Despite their nervousness, the children delivered their lines with great effort, filling the venue with a warm and heartwarming atmosphere.

The recorded audio will be played at the 'Minna no Lemonade Exhibition' venue, where all visitors can enjoy it.

Please experience the children's wonderful artwork and heartfelt narration in-store.

【About the 'Minna no Lemonade Exhibition'】

Period: July 7 (Tue), 2026 – July 26 (Sun), 2026

Venue: Eat-in space, FamilyMart Shinagawa Granpassage Store (2-16-5 Konan, Minato-ku, Tokyo, 2F Granpassage)

The exhibition showcases multiple creative and imaginative works created by children in the 'Familemo-bu' design team as this year’s packaging design proposals.

Additional children's works can also be viewed on the dedicated website. Please visit.

https://www.family.co.jp/sustainability/minna-no-lemonade.html

【About In-Store Announcements】

Children from 'Familemo-bu' have taken on the challenge of narrating in-store announcements. We hope to share their cheerful and energetic voices, which bring smiles to listeners, with as many people as possible. Please listen carefully during your visit.

Broadcast Period: July 7 (Tue), 2026 – July 27 (Mon), 2026 (only at stores with in-store announcements)

The audio is also available on the special website.

https://www.youtube.com/watch?v=B0yVIyX7Q6o

Comments from Children of Minna no Lemonade no Kai

- I designed the packaging thinking about the people who will drink it. I was very surprised when it was selected.

- We worked hard together again this year, so I hope many people will try it.

- I’d be happy if more people learned about 'Minna no Lemonade' by hearing the in-store announcement.

- It’s a work we created together through discussion, and we’re proud of it.

FamilyMart Comment: 'If we can continue to offer a form of support that anyone can enjoy during their everyday shopping…'

- Yumiko Maeda, Manager, Social Good Promotion Group, Sustainability Promotion Department

The 4th edition of 'Minna no Lemonade,' created hand-in-hand with children, is now complete! We’ve received warm messages on social media such as 'I’ll buy it again this year!' and are delighted that it has become one of our customers’ summer highlights. This year, we’ve introduced the 'Minna no Lemonade Exhibition' for the first time and had the children participate in in-store announcements. Through these initiatives, we aim to create more opportunities for people to notice and engage with our cause—making support something enjoyable and accessible during everyday shopping. We’d be thrilled if you enjoy 'Minna no Lemonade' and share your thoughts on social media.

- Teruo Ishida, North Japan MD Group, East Japan MD Department

Thanks to everyone’s support, this 'Minna no Lemonade' initiative has reached its 4th year.

This year’s lemonade is easy to drink, made with 11% concentrated lemon juice, of which 50% is domestically sourced lemon.

For this development, we wanted the children to experience firsthand the joys and challenges of product creation. During tasting sessions, they enthusiastically discussed questions like, 'How would the taste and price change if we used domestic juice?' This is a proud creation shaped by the children’s hard work and ideas. Please pick it up and enjoy it.

Image is for illustrative purposes only.

【Product Details】

【Product Name】Minna no Lemonade

【Price】230 JPY (248 JPY including tax)

【Release Date】July 7, 2026 (Tue)

【Availability】Nationwide

【Description】Made with 50% domestic lemon juice*.

Slightly tart with a hint of sweetness and a refreshing aftertaste—enjoyable for both children and adults.

*Proportion within lemon juice

*As a reduced tax rate eligible product, the price includes 8% consumption tax.

*Not available at some locations and stores.

Background of Joint Development

This initiative began when FamilyMart encountered Eishiro Sakurajima’s picture book 'I Am a Lemonade Seller.'

The strong message in the book resonated deeply within the company, leading to widespread calls to 'develop a lemonade that supports pediatric cancer patients.' This led to the beginning of a relationship with Mr. Sakurajima. This connection later evolved into a joint project between the Sakurajima family’s nonprofit 'Minna no Lemonade no Kai' and FamilyMart, culminating in the full-scale development of 'Minna no Lemonade.' Since then, the partnership has continued with joint product launches, event participation, and Christmas campaigns.

About Minna no Lemonade no Kai

A nonprofit organization founded by families of pediatric cancer patients, aiming to increase awareness of pediatric cancer and foster connections among patients and their families through awareness campaigns and support gatherings.

FACT BOX

Source: PR TIMES
Category: Event

Event Report: Children's Laughter Fills the Store! 'Minna no Lemonade' Product Launch Event Overflowing with Smiles from Public Recording

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