Summer is Here! Convenience Wear Launches New Square Sunglasses – Over 110,000 Pairs Sold – and Mexican Border-Style Face Towel

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Koji Kotani) will celebrate its 45th anniversary in September 2026. Building on five long-standing key initiatives, the company continues its activities under the slogan 'Ichiban Challenge' (The Number One Challenge). As part of its efforts to help customers 'discover the most delightful things,' FamilyMart will begin rolling out new products from its original apparel brand 'Convenience Wear' starting Friday, July 17, 2026, at approximately 16,400 FamilyMart stores nationwide.

New Square-Type Sunglasses Added to Best-Selling 'Convenience Wear' Line!

'Convenience Wear' is FamilyMart's original apparel brand, developed in collaboration with fashion designer Hirohito Ochiai, based on the concept of 'great materials, great technology, great design.'

The brand's hit product, the 'Convenience Sunglasses,' which has surpassed 110,000 cumulative sales, now introduces a new square-style model. This stylish and functional pair blends seamlessly into everyday life and blocks 99% of UV rays.

Additionally, a Mexican border-pattern face towel, designed to match the currently available Imabari towel handkerchiefs, will also be released.

[Product Details]

[Product Name] Convenience Sunglasses Square

[Price] ¥2,264 (¥2,490 including tax)

[Release Date] Rolling release starting Friday, July 17, 2026

[Availability] Nationwide

[Description] The new square-style UV sunglasses offer 99% UV protection. The frame, designed for a comfortable fit with spring hinges, uses recycled plastic 'Tritan™ Renew.' The polarized lenses, which reduce glare by minimizing light reflection, are made from plant-based triacetate (※1), all using BPA-free materials (※2) that consider the environment.

[Color] Black

(※1) A semi-synthetic fiber primarily made from natural cellulose (plant fibers) derived from wood pulp or cotton linters.

(※2) Materials manufactured without using the chemical 'Bisphenol A.'

[Product Name] Soft Towel (Face Towel)

[Price] ¥990 (¥1,089 including tax)

[Release Date] Rolling release starting Friday, July 17, 2026

[Availability] Nationwide

[Description] This soft face towel uses specially twisted yarns for exceptional softness and a pleasant touch. Designed to match the currently sold Imabari towel handkerchiefs, it features high water absorption.

[Size] 34×80 cm

[Color] Mexican Border

※ Image is for illustrative purposes only.

※ Availability may vary by store.

※ Release dates and times may differ by location.

About Hirohito Ochiai

Hirohito Ochiai / Fashion Designer

Born in Tokyo in 1977. Graduated from Bunka Fashion College.

Founded his own brand, 'FACETASM,' in 2007.

Awarded the Newcomer Award at the Mainichi Fashion Awards in 2013.

Received the Grand Prize at the Mainichi Fashion Awards in 2016.

Since then, he has participated in Paris Men's Fashion Week and designed costumes for the 'Flag Handover Ceremony' at the closing ceremony of the Rio Olympics and Paralympics.

He collaborates with global brands such as 'NIKE,' 'Coca-Cola,' and 'LEVI'S,' with diverse activities extending beyond Japan.

Under the slogan 'You, Konbi, and FamilyMart,' FamilyMart aims to be a necessary presence beyond convenience, closely connected to local communities and building family-like relationships with each customer.

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The Meaning Behind 'Ichiban Challenge'

FamilyMart will celebrate its 45th anniversary in September 2026.

To remain the 'number one choice' for customers beyond the traditional convenience store model, the company has adopted the new slogan: 'Creating Your Number One Moments – The Ichiban Challenge.'

Under this slogan, FamilyMart will undertake its largest challenge in company history across eight areas: 'Delicious,' 'Slightly More Affordable,' 'Exciting and Fun,' 'Discovering Great Finds,' 'Innovative and Cutting-Edge,' 'Environmentally Friendly,' 'A Place You Want to Work,' and 'Loved by the Community.'

45th Anniversary Special Website: https://www.family.co.jp/campaign/spot/2026_45th.html