FamilyMart Co., Ltd. (headquartered in Minato-ku, Tokyo; President & CEO: Koyoshi Kotani) will celebrate its 45th anniversary in September 2026. Building on five long-standing key concepts and under the slogan 'Ichiban Challenge,' the company continues to innovate. As part of its initiative to help customers 'discover something wonderful,' and to materialize the 'Next FamilyMart Project'—which explores new possibilities for convenience stores—the company is launching FAMIMA-related products, including official FAMIMA character merchandise, at approximately 16,400 FamilyMart stores nationwide starting Tuesday, July 14, 2026.
FAMIMA PARK AZABUDAI Achieves Record-Breaking Sales and a Strong Start
FamilyMart's first flagship store, 'FAMIMA PARK AZABUDAI,' opened on Friday, July 10, 2026, in the Azabudai area of Tokyo, achieving the highest single-day sales in the company's history. The store has drawn enthusiastic customers from Japan and abroad, generating significant buzz. Co-created with creative director NIGO®, the store delivers a new 'convenience store experience' that stands apart from traditional models. On social media, users have expressed excitement with comments such as 'Is this really FamilyMart?!' and 'I definitely want to visit!'—confirming strong resonance with FamilyMart's vision for the 'next-generation convenience store.'
Popular FAMIMA Character Goods and Other Highlighted Items to Be Released Nationwide on a Limited-Quantity Basis
With the opening of the flagship 'FAMIMA PARK AZABUDAI,' the official 'FAMIMA' character has been launched under the direction of creative director NIGO®. Featuring the friendly charm typical of a convenience store brand, merchandise incorporating the character's design—including lifestyle goods and convenience wear—will now be released nationwide on a limited-quantity basis, following an initial launch at the flagship store. Notably, the 'Line Socks FAMIMA' sold a cumulative total of 2,000 pairs within just three days of launch at the flagship store (※), receiving exceptional acclaim. These products will now be made available at FamilyMart stores nationwide. The company aims to deliver items that go beyond the conventional convenience store model, enriching and enhancing everyday life for customers across Japan.
(※ Cumulative sales over three days of 'Line Socks FAMIMA / White' in sizes 22–25cm and 25–28cm, and 'Children's Socks FAMIMA / White' in sizes 13–19cm and 19–22cm)
Product Details
[Product Name] F Paper Shopping Bag S-Size / F Paper Shopping Bag M-Size
[Price] ¥319 (¥350 including tax) / ¥364 (¥400 including tax)
[Release Date] Initial release at flagship store starting Friday, July 10, 2026
Gradual nationwide release starting Tuesday, July 14, 2026
[Release Area] Nationwide
[Description]
A stylish, simple paper bag with a wide gusset, suitable for emergency use and various everyday situations.
[Product Name] Eco Bag Roll-Up Type Light Gray
[Price] ¥455 (¥500 including tax)
[Release Date] Initial release at flagship store starting Friday, July 10, 2026
Gradual nationwide release starting Tuesday, July 14, 2026
[Release Area] Nationwide
[Description]
Compact roll-up design with rubber band for easy storage. Spacious 80mm gusset width.
[Product Name] BOX Tissue F 220 Packs
[Price] ¥337 (¥370 including tax)
[Release Date] Initial release at flagship store starting Friday, July 10, 2026
Gradual nationwide release starting Tuesday, July 14, 2026
[Release Area] Nationwide
[Description]
High-quality Japanese-made tissues using 100% pure pulp.
[Product Name] Vinyl Umbrella Azabudai 65CM
[Price] ¥1,346 (¥1,480 including tax)
[Release Date] Initial release at flagship store starting Friday, July 10, 2026
Gradual nationwide release starting Tuesday, July 14, 2026
[Release Area] Nationwide
[Description]
Design features a map of Azabudai centered around the flagship store. The handle includes the 'FAMIMA' logo. Size: 65cm.
[Product Name] 3D Rubber Keychain Sun and Star
[Price] ¥728 (¥800 including tax)
[Release Date] Initial release at flagship store starting Friday, July 10, 2026
Gradual nationwide release starting Tuesday, July 14, 2026
[Release Area] Nationwide
[Description]
Lightweight rubber keychain with a 3D, figurine-like appearance. 'Sun and Star' design.
[Product Name] 3D Rubber Keychain F
[Price] ¥728 (¥800 including tax)
[Release Date] Initial release at flagship store starting Friday, July 10, 2026
Gradual nationwide release starting Tuesday, July 14, 2026
[Release Area] Nationwide
[Description]
Lightweight rubber keychain with a 3D, figurine-like appearance. 'F' design.
[Product Name] Metal Keychain Famichiki
[Price] ¥728 (¥800 including tax)
[Release Date] Initial release at flagship store starting Friday, July 10, 2026
Gradual nationwide release starting Tuesday, July 14, 2026
[Release Area] Nationwide
[Description]
Heavy-duty metal keychain. 'Famichiki' design.
[Product Name] 3D Rubber Keychain Famichiki
[Price] ¥728 (¥800 including tax)
[Release Date] Initial release at flagship store starting Friday, July 10, 2026
Gradual nationwide release starting Tuesday, July 14, 2026
[Release Area] Nationwide
[Description]
Lightweight rubber keychain with a 3D, figurine-like appearance. 'Famichiki' design.
[Product Name] Plush Keychain Sun and Star
[Price] ¥1,091 (¥1,200 including tax)
[Release Date] Initial release at flagship store starting Friday, July 10, 2026
Gradual nationwide release starting Tuesday, July 14, 2026
[Release Area] Nationwide
[Description]
Plush-style keychain featuring 'Sun and Star' with strong visual presence. Cute when displayed with room decor.
[Product Name] Plush Keychain F
[Price] ¥1,091 (¥1,200 including tax)
[Release Date] Initial release at flagship store starting Friday, July 10, 2026
Gradual nationwide release starting Tuesday, July 14, 2026
[Release Area] Nationwide
[Description]
Plush-style keychain featuring 'F' with strong visual presence. Can be displayed with room decor.
[Product Name] Ballpoint Pen WHITE×GREEN
[Price] ¥319 (¥350 including tax)
[Release Date] Initial release at flagship store starting Friday, July 10, 2026
Gradual nationwide release starting Tuesday, July 14, 2026
[Release Area] Nationwide
[Description]
Simple two-tone color scheme of white and FAMIMA green. FAMIMA logo adds an accent.
[Product Name] Mascot Ballpoint Pen F GREEN
[Price] ¥800 (¥880 including tax)
[Release Date] Initial release at flagship store starting Friday, July 10, 2026
Gradual nationwide release starting Tuesday, July 14, 2026
[Release Area] Nationwide
[Description]
Ballpoint pen with a mascot based on FAMIMA's 'F.' The handle features the 'FAMIMA' logo.
FACT BOX
- Source: PR TIMES
- Category: New Product