FAMIMA, Shaping the 'Next Convenience Store,' Launches with Flagship Store 'FAMIMA PARK AZABUDAI' Opening July 10 (Fri) – Challenging the Traditional Convenience Store Model with a Destination-Worthy Experience

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Takeo Kotani) is launching the 'Next FamilyMart Project' in 2026 to celebrate its 45th anniversary, aiming to explore the future possibilities of convenience stores. Alongside this initiative, the company is launching 'FAMIMA' to challenge the creation of a new kind of 'convenience store experience' beyond the traditional convenience store framework. The symbolic first flagship store, 'FAMIMA PARK AZABUDAI,' will open on Friday, July 10, 2026.

Launch of 'Next FamilyMart Project' and the Birth of 'FAMIMA,' Shaping the 'Next Convenience Store'

FamilyMart is launching the 'Next FamilyMart Project' as an initiative to pursue new possibilities for convenience stores and evolve their value.

This project focuses on creating an exciting shopping experience where customers can discover new things and enjoy unexpected pleasures in their daily lives, while still pursuing convenience and efficiency. At the launch, FamilyMart will collaborate with creative director NIGO® and leverage the planning power of a creator team to bring their vision and creativity to life, challenging the creation of value beyond the conventional convenience store model.

The new 'FAMIMA' brand will aim to become a store people 'want to go out of their way to visit' by undertaking various challenges that previous convenience stores could not achieve. These include 'store and space design tailored to location and customer demographics,' 'new challenges in VMD (in-store experience),' 'IP-based businesses befitting the 'next convenience store,' and 'products that make life more enjoyable and enriched.' Through these initiatives, 'FAMIMA' will materialize this bold challenge.

Additionally, some of the initiatives from FAMIMA will also be rolled out to FamilyMart stores nationwide, delivering this new 'convenience store experience' to customers across Japan.

※VMD = Visual Merchandising

<Comment from Takeo Kotani, President and CEO, FamilyMart Co., Ltd.>

Through this new initiative 'FAMIMA,' we aim to fully realize and shape the potential of convenience stores. The convenience store is a retail format and unique culture that Japan can proudly present to the world. To achieve sustainable growth in the future, transformation and evolution with an eye on the future are essential. Through co-creation with creators, we will infuse convenience stores with greater creativity, fun, and excitement. We aim to enrich customers' daily lives and become a differentiated 'global brand' that cannot be imitated by others.

Please look forward to FAMIMA and FamilyMart.

<Comment from NIGO®>

This project began with the idea, 'It would be great if convenience stores had something like this.' After many meetings with the FamilyMart team, more than a year after announcing our partnership, we are finally launching 'FAMIMA PARK AZABUDAI' as a tangible outcome. I would be delighted if people in Japan and around the world could experience Japanese culture and lifestyle through this 'NEXT' convenience store.

About NIGO®

Creative Director / Fashion Designer

His own brand, founded in Harajuku in 1993, gained immense popularity worldwide and laid the foundation for today's street fashion.

In 2010, he launched the brand HUMAN MADE and simultaneously began serving as a creative director for companies.

In September 2021, he was appointed Artistic Director of the Parisian fashion brand KENZO.

He has presented collections with LOUIS VUITTON in 2020, 2021, and 2025.

The First Flagship Store 'FAMIMA PARK AZABUDAI' Opens in Azabudai, Tokyo.

'FAMIMA PARK AZABUDAI,' FamilyMart's first flagship store, embodies the challenges of 'FAMIMA' in physical form. By combining FamilyMart's vision of the 'next convenience store' with the perspective of creators, the store realizes a space filled with fun and richness.

The store features an architectural design that clearly distinguishes it from traditional convenience stores, fitting for the Azabudai neighborhood. It incorporates new elements throughout, including VMD-optimized sales floors, meticulously crafted lighting, wall surfaces, uniforms, multilingual support, specialized product guidance staff, and limited-edition products. From the exterior design to the demeanor of store staff, the store aims to provide an exciting experience with every visit and become a new landmark in Azabudai.

<Store Overview>

Store Name: 'FAMIMA PARK AZABUDAI'

Opening Date: Friday, July 10, 2026, at 10:00 AM

Location: 2-10 Toranomon 5-chome, Minato-ku, Tokyo

Sales Floor Area: 217.05㎡ / 65.65 tsubo

Official Website: https://www.family.co.jp/famima.html

Highlights of FAMIMA PARK AZABUDAI

Store and Space Design Tailored to Location and Customer Demographics

・ A Landmark for the Neighborhood! Architectural Design

FAMIMA's official characters are placed at building corners and on the rooftop, adding a playful touch for pedestrians and viewers from high-rise buildings. Responding to Azabudai's character and green-rich environment, a 'forest on the rooftop' has been created. Additionally, a 'FAMIMA STAND' for takeout without entering the store and benches featuring FAMIMA's official characters are installed, proposing a relaxing 'PARK'-like space where customers can casually purchase coffee, tea, and Family Chicken and stay awhile, creating a new usage scenario.

Store Exterior Rooftop Forest / Rooftop Sign

PARK / FAMIMA STAND 3D Sign

New Challenges in VMD (In-Store Experience)

① A Shopping Floor Full of Fun Choices! Store Layout Design

Redefining visual merchandising for convenience stores, this initiative materializes 'new challenges in VMD (in-store experience).'

Counter seating is placed along the storefront glass to improve visibility from outside. From the entrance, central fixtures and side shelving units display iconic 'FAMIMA' products, creating a sales floor with the exhilarating feel of a pop-up store. The convenience wear section creates a shop-in-shop within a dedicated space with overwhelming product displays. The checkout counter is designed as a kiosk type, with products displayed across the entire front wall, providing a 'thrilling shopping experience' full of fun choices and discoveries until the very end.

Uniform Convenience Wear Area

Kiosk Corner Pop-up Corner

Wonderwall®, led by interior designer Masamichi Katayama, participated in the architectural and sales floor design.

<Comment from Mr. Katayama>

While respecting the history of evolution and rationality cultivated by Japanese convenience stores, we pursued the fun and richness that lies beyond. Convenient but