FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Building on the five keywords we have consistently focused on, we will operate under the slogan "Ichiban Challenge." As part of our initiative to aim for "Ichiban Chotto Otoku" (a little more of the best value), we are holding a "Buy One, Get One Free" summer campaign at approximately 16,400 FamilyMart stores nationwide from June 23, 2026 (Tue) to July 13, 2026 (Mon), where purchasing one eligible product will earn you a free exchange ticket (receipt coupon) for another eligible product.

In the third week, from July 7, 2026 (Tue) to July 13, 2026 (Mon), there will be 21 products eligible for purchase and 22 products eligible for exchange.

The final week of the "Buy One, Get One Free" summer campaign includes the refreshing Wilkinson Tansan and the popular Shin Ramyun for lunch!

In the final week of the "Buy One, Get One Free" campaign, starting July 7, 2026 (Tue), we will feature the refreshing beverage "Wilkinson Tansan" and the popular "Buy an Aquarius 500ml, Get an Aquarius 950ml" offer.

Furthermore, popular items like "Shin Ramyun Cup" and "Chip Star S Seaweed and Salt Flavor" will also be included, allowing you to enjoy summer even more! Please visit FamilyMart during the final week of the "Buy One, Get One Free" summer campaign, aiming for "Ichiban Chotto Otoku," and enjoy your shopping.

Approximately 80% of respondents have experience using free exchange tickets! More users are taking advantage of money-saving campaigns amidst rising prices! According to a survey on money-saving usage of convenience stores conducted by FamilyMart, when asked about the existence of receipt coupons for free exchanges, 62.9% responded "I know about them and have used them," and 23.1% responded "I know about them but have never used them," indicating that over 80% (86.0%) are aware of receipt coupons. This suggests that even amidst continued price increases, people are actively using receipt campaigns for free exchanges to make their daily shopping more economical (Figure 1).

Approximately 880 million yen worth of free exchange tickets are "unused"! About 70% of people are not fully utilizing receipts, which are "hidden assets" in their wallets! When surveyed about the "free exchange tickets (coupons)" printed on receipts during regular convenience store shopping, about 70% (71.0%) of respondents reported having experienced letting them expire without redemption or losing them "frequently" or "occasionally" (Figure 2). Furthermore, we estimated the "unredeemed value" of free exchange tickets that expired or were lost during the "Buy One, Get One Free" campaign held from June 3, 2025 (Tue) to June 23, 2025 (Mon). The surprising result was an estimated 880 million yen worth of receipts with free exchange tickets were not effectively utilized during the campaign period. This highlights the "wasteful reality" of not fully utilizing receipts, which are "hidden assets" in our wallets, by missing out on these valuable opportunities. To help everyone experience more value, we are implementing various measures to "encourage redemption," including promoting the campaign on TV and various social media platforms like X, creating POP displays in stores, and making announcements on in-store signage and cash register LCD screens. Please enjoy the "Ichiban Chotto Otoku" experience through the "Buy One, Get One Free" summer campaign.

Additionally, when asked about "troubles or concerns regarding receipt storage" by those who "knew about and had used" free exchange ticket receipts, about half (48.0%) responded "forgetting the exchange start date (for a later date)." This revealed user concerns such as "forgetting due to the exchange starting on a later date" and "losing them in their wallets" (Figure 3).

The secret to preventing forgotten redemptions is effective use of your "wallet" or "smartphone"! Prevent forgotten redemptions and enjoy your summer shopping even more! When asked about specific "measures" taken by those who have "rarely" or "never" forgotten or lost free exchange tickets, many responded "keeping them in a place I see every day" (34.2%). This indicates that to prevent forgetting, people are placing coupons in highly visible locations in their daily lives, such as their wallets or smartphone cases, as a measure against forgetting (Figure 4).

Furthermore, when asked about the "most common reason for not being able to redeem" by those who had "frequently" or "occasionally" forgotten or lost free exchange tickets, "forgetting while waiting for the redemption period" was the most common reason at 35.3%. This was followed by "missing the opportunity to go to the convenience store during the redemption period" (28.0%) and "postponing redemption and ultimately not making it in time" (22.0%). This highlights the reality that many people keep valuable exchange tickets in their wallets but forget about them between the issuance and the start of the redemption period, leading to expiration (Figure 5).

[Survey Overview]

- Survey Name: "Survey on Money-Saving Usage of Convenience Stores"

- Survey Period: June 2, 2026 (Tue) - June 3, 2026 (Wed)

- Target: Men and women aged 15-69 nationwide (who purchase at convenience stores once or more per month)

- Survey Method: Internet research

- Sample Size: 800 people

- Survey Organization: Rakuten Insight, Inc.

- Survey Operator: FamilyMart Co., Ltd.

Be mindful of forgotten redemptions! Redemption of second-week items begins July 7 (Tue) at 7:00 AM!

For those who purchased eligible products during the second week's issuance period from June 30, 2026 (Tue) to July 6, 2026 (Mon), redemption of eligible products will be possible from July 7, 2026 (Tue) at 7:00 AM. Please bring your "free exchange ticket" printed on your receipt and the eligible product to the register within the redemption period to exchange for the product.

<Campaign Overview>

For each eligible product purchased, one "free exchange ticket" usable during the redemption period will be printed on your receipt. Please bring the "free exchange ticket" and the eligible product to the register within the redemption period.

[Campaign Period]

For campaign details, click here:

https://www.family.co.jp/campaign/spot/2606_1buy145th_cp_sBYCpysF.html

Third Week Issuance Period [July 7, 2026 (Tue) - July 13, 2026 (Mon)]

Eligible products to purchase (Buy)

Eligible products to receive (Get)

Lotte

● Cranky Chocolate

● Zaku Zaku Yamitsuki Cranky Bar

Lotte

● Ghana Slim Pack

● Cranky Slim Pack

Lotte

● Almond Chocolate <Crispy & Fragrant Almond> Pop Joy

● Rich Almond Chocolate Pop Joy Spring/Summer Blend

● Pop Joy Macadamia <Caramelize>

● Pop Joy Cranky Yamitsuki Potato Salt

Lotte

● Cranky Pop Joy Crunchy Chocolate

● Cranky Pop Joy Strawberry

● Cranky Ball Pop Joy Cookies & Cream

● Ghana Pop Joy

Morinaga & Co., Ltd.

● in BAR PROTEIN Baked Chocolate

● in BAR PROTEIN Baked Bitter

*Only the products listed above are eligible.

Morinaga & Co., Ltd.

● in BAR PROTEIN Vanilla

● in BAR PROTEIN Yogurt

● in BAR MULTI MINERAL Cocoa

● in BAR PROTEIN Zaku Zaku Bitter

*Only the products listed above are eligible.

UHA Mikakuto

● Geki Shigekix Extreme Soda

● Ninja Meshi Kyoho

● Ninja Meshi Ramune

UHA Mikakuto

● Ninja Meshi Hagane Grape Flavor

● Cororo Shine Muscat

Nongshim

● Shin Ramyun Cup

● Shin Ramyun Toonba Cup

Nongshim

● Shin Ramyun Mini Cup

Yamazaki Biscuits

● Chip Star S Sour Plum and Shiso Flavor

● Chip Star S Camuhodo Umami Seaweed and Salt Flavor

Yamazaki Biscuits

● Chip Star S Sour Plum and Shiso Flavor

● Chip Star S Camuhodo Umami Seaweed and Salt Flavor

● Chip Star S Rich Umami Sour Cream and Onion Flavor

Coca-Cola

● Aquarius 500ml

Coca-Cola

● Aquarius 950ml

Asahi

● Wilkinson Tansan Lemon 580ml

● Wilkinson Tansan 580ml

Asahi

● Wilkinson Tansan Lemon 580ml

● Wilkinson Tansan 580ml

Kirin

● Gogo no Kocha Milk Tea 500ml

● Gogo no Kocha Lemon Tea 500ml

● Gogo no Kocha Straight Tea 500ml

*Hot drinks are not eligible.

Kirin

● Gogo no Kocha Milk Tea 500ml

● Gogo no Kocha Lemon Tea 500ml

● Gogo no Kocha Straight Tea 500ml

*Hot drinks are not eligible.

[Notes]

- Free exchange tickets will be printed on receipts.

- Free exchange tickets cannot be combined with other discounts or special offers.

- Images are for illustrative purposes only.

- Some products may not be available or may be out of stock at certain stores.

- The campaign details are subject to change or cancellation without notice.

- Packaging may differ.

- Eligible products may vary by region.

[Campaign Information]

Announcement of "Buy One, Get One Free Genre General Election" Results!

The results of the "Buy One, Get One Free Genre General Election," held since June 24 (Wed), have been announced! With many votes cast, the top prize went to "#Famima's Great Value Snacks."

Users commented, "The lineup of snacks is too amazing! I voted for snacks!" and "Snacks are the best genre! I want to share them with my family on Tanabata!"

Get the #1 Snack from the "Buy One, Get One Free Genre General Election"!? FamilyMart's Special Tanabata X Campaign is Here!

To coincide with "Tanabata" tomorrow, July 7 (Tue), we will be holding a special campaign. By following the official FamilyMart X account (@famima_now) and reposting the target post, 10 lucky winners will receive "All products in the 'Snack Genre' from 'Buy One, Get One Free'." Please take this opportunity to participate.

Campaign Period: July 7, 2026 (Tue) 8:00 AM - July 13, 2026 (Mon)

FamilyMart, under the slogan "You and, Convenience Store, FamilyMart," aims to be an indispensable place beyond convenience by being close to the community and connecting with each customer like family.

Above

<Reference Information>

The Meaning Behind "Ichiban Challenge"

FamilyMart will celebrate its 45th anniversary in September 2026.

To remain the "number one" choice for customers beyond the scope of a convenience store, adapting to the changing times, we have adopted the new slogan "Ichiban Challenge: Creating Many of Your Favorites."

Under this slogan, we will continue to undertake the biggest challenge in FamilyMart's history, based on eight fields: "Delicious," "A Little More Value," "Exciting and Fun," "Discover Something Wonderful," "Innovative and Cutting-Edge," "Environmentally Friendly," "A Great Place to Work," and "Loved by the Community."

45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html

The Meaning Behind the "Famimal" Naming and Logo

1. "Clearly indicates it is a FamilyMart PB product"

- Uses the word "Famimal" and FamilyMart's brand colors.

2. "Conveys that Famima confidently recommends its quality"

- Design expressing "Famima's Double Maru" quality, including safety, security, environmental consideration, and deliciousness.

3. "Understandable by all generations and genders"

- A smile mark that also makes customers smile (logo that ranked first in consumer research for logo proposals).

*Survey Name: Survey on Product Brands

Organizer: FamilyMart

Target Audience: Men and women aged 15-79, 10,000 people

Survey Date: March 17, 2021

Famimal Concept

For everyone's daily life,

"Delicious ◎ Happy ◎ Secure ◎"

That is Family Quality.

We aim to be a private brand that offers quality and a lineup that we can confidently recommend to our precious families. We strive to deliver a little happiness to everyone's daily life, aiming for a private brand that brings smiles to all, from children to the elderly.

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン