FamilyMart's "Challenge Grand Announcement" Fami-FEST.2026 to be held at Ryogoku Kokugikan on August 26 (Wed) with the theme "Working at a Convenience Store" - New Uniforms to be Unveiled for the First Time! Show to Embody Free Styling That Leverages Individuality

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Takeo Kotani) will hold "Fami-FEST.2026" (hereinafter referred to as "Fami-FES 2026"), a venue for announcing future challenges, on August 26, 2026, as part of its initiatives aiming to be "the best place to work," under the key message "Ichiban Challenge" for its 45th anniversary.

This Year's Theme is "Working at a Convenience Store"

"Fami-FES 2026" is held under the concept of a "Challenge Grand Announcement" event to showcase the various "challenges" FamilyMart is undertaking, and this will be its third year. This year's theme is "Working at a Convenience Store." The event will communicate the appeal of the work of store staff nationwide, as well as the value of working at a convenience store to society.

The venue is Ryogoku Kokugikan, a place that has brought excitement by gathering people from all over the country. It is a symbolic location that connects regions and people. FamilyMart has also walked its path with the principle of being close to the lives of people in communities nationwide. At "Fami-FES 2026," to commemorate the 45th anniversary, new uniforms, which are being renewed for the first time in 10 years, will be unveiled for the first time, and the freedom to leverage individuality will be embodied in a show.

This year, as we celebrate our 45th anniversary, please look forward to a FamilyMart entertainment show, unlike anything seen before, aiming to be a convenience store that Japan can be proud of to the world.

Regarding the Holding of "Fami-FES 2026" | Takeo Kotani, President and Representative Director, FamilyMart

This year's Fami-FES is themed "Working at a Convenience Store." This is a direct engagement with "the best place to work," one of the pillars of our 45th-anniversary theme "Ichiban Challenge."

While we cannot overlook the recent trend of pursuing efficiency through AI, at FamilyMart, we are convinced that "people" who interact with customers every day are our greatest strength and the driving force behind everything. We plan to deliver exciting actions and create an environment where working at a convenience store can be felt as more enjoyable and something to be proud of.

As part of this, at this event, while valuing the entertainment aspect characteristic of Fami-FES, new uniforms, renewed for the first time in 10 years, will be unveiled for the first time in a show format that expresses the freedom to leverage individuality.

We hope you will feel the first step of our new challenge to become a convenience store that Japan can be proud of to the world, on the stage of Ryogoku Kokugikan, which symbolizes Japan's tradition and passion.

Event Overview

Organizer: FamilyMart Co., Ltd.

Name: FamilyMart's "Challenge Grand Announcement" "Fami-FEST.2026"

Date: August 26, 2026 (Wed)

Venue: Ryogoku Kokugikan (1-3-28 Yokoami, Sumida-ku, Tokyo)

Content: An entertainment show centered on new uniforms and how to wear them, under the theme of "Working at a Convenience Store."

Official HP: https://www.family.co.jp/campaign/spot/2608_famifest_nfcWoC.html

FamilyMart, under the slogan "With you, in your corner. FamilyMart," aims to be an indispensable place beyond convenience, by staying close to communities and connecting with each customer like family.

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The Meaning Behind "Ichiban Challenge"

FamilyMart will celebrate its 45th anniversary in September 2026.

To remain the "number one" choice for customers beyond the scope of a convenience store, in line with the changing times, we have set "Ichiban Challenge" - "Creating many of your 'number ones'" - as our new slogan.

Under this slogan, we will continue to take on the biggest challenges in FamilyMart's history based on eight fields: "Delicious," "A Little More Value," "Exciting and Fun," "Discover Something Wonderful," "Innovative and Cutting-Edge," "Environmentally Friendly," "A Place to Want to Work," and "Loved by the Community."

45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html