FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Building on five keywords that we have continuously focused on, we will operate under the slogan "Ichiban Challenge." As part of our initiative to aim for "the most exciting and fun," we will be holding a campaign from June 30, 2026, at approximately 16,400 FamilyMart stores nationwide, where customers who purchase two "Papi-co" popsicles will receive a "Papi-co Sweater" in the 45th Anniversary Famima Border pattern of the line socks.
(※) Total views from two previous campaigns held in May and November 2025.
FamilyMart's "Convenience Wear" "Papi-co Sweater"! This Year's Design is for FamilyMart's 45th Anniversary
"Papi-co" is a frozen smoothie from Ezaki Glico Co., Ltd., loved for a long time since its release in 1974.
In 2025, as a collaboration between FamilyMart's original apparel brand "Convenience Wear" and "Papi-co," we offered a "Papi-co Sweater" specifically for "Papi-co" that mimicked the popular "Line Socks" item in Famima colors. This became a hot topic on social media and was very well received.
This year, to continue the enjoyment for our customers, we have prepared "Papi-co Sweaters" with the same design as the currently sold "45th Anniversary Famima Border" pattern line socks. Please enjoy them along with "Papi-co," which is perfect for the upcoming warmer season.
※ "Papi-co Sweater" is a registered trademark of Ezaki Glico Co., Ltd.
- Eligible Products
Papi-co Chocolate Coffee (¥205 incl. tax) Papi-co White Sour (¥205 incl. tax) Papi-co Muscat & Chardonnay (¥205 incl. tax) Papi-co Lemon (¥205 incl. tax)
※ As these are subject to the reduced tax rate, the prices include 8% consumption tax.
※ Prices may vary in some regions.
Customers will receive one "Papi-co Sweater" for every two "Papi-co" popsicles purchased.
- Campaign Period
June 30, 2026 (Tue) 10:00 AM - July 13, 2026 (Mon)
※ Offer ends when supplies run out.
Comment from Ezaki Glico Planning Representative
This is the third installment of the "Papi-co Sweater" collaboration with "Convenience Wear," which was very well received in 2025. This time, it is available in the "45th Anniversary Famima Border" pattern of "Line Socks." We hope you will enjoy a refreshing time with the colorful "Papi-co Sweater" and "Papi-co" during this peak summer season! We look forward to hearing many happy comments from everyone again this time!
[Eligible Products]
[Product Name] Papi-co Chocolate Coffee
[Price] ¥190 (¥205 incl. tax)
[Release Date] Now on Sale
[Sales Region] Nationwide
[Contents] A chocolate coffee with an exquisite blend of raw chocolate and milk coffee. Enjoy the deliciousness of raw chocolate and coffee-derived ingredients, along with Papi-co's unique "melts, smooth" texture.
[Product Name] Papi-co White Sour
[Price] ¥190 (¥205 incl. tax)
[Release Date] Now on Sale
[Sales Region] Nationwide
[Contents] Made with carefully cultured fermented milk. Its sweet and sour refreshing taste allows for a quick refresh. Enjoy the deep flavor of fermented milk and Papi-co's unique smooth texture.
※ Uses pasteurized fermented milk.
[Product Name] Papi-co Muscat & Chardonnay
[Price] ¥190 (¥205 incl. tax)
[Release Date] June 30, 2026 (Tue)
[Sales Region] Nationwide
[Contents] The combination of Muscat and Chardonnay creates a rich flavor with a clean aftertaste. Enjoy the deliciousness of the ingredients.
※ 58% fruit juice (38% Muscat of Alexandria juice, 20% Chardonnay juice).
[Product Name] Papi-co Lemon
[Price] ¥190 (¥205 incl. tax)
[Release Date] June 30, 2026 (Tue)
[Sales Region] Nationwide
[Contents] Using lemon juice, lemon peel, and extracts, this product brings out the natural acidity and bitterness of the ingredients. Enjoy the deliciousness of the ingredients and the smooth texture.
※ Image is for illustration purposes.
※ As these are subject to the reduced tax rate, the prices include 8% consumption tax.
※ Availability may vary by store.
Under the slogan "FamilyMart: You and your FamilyMart," FamilyMart aims to be an indispensable place beyond convenience, by staying close to the community and connecting with each customer like family.
<Reference Information>
The Meaning Behind "Ichiban Challenge"
FamilyMart will celebrate its 45th anniversary in September 2026.
To remain the "number one" choice for our customers, beyond the boundaries of a convenience store, in response to the changing times, we have set a new slogan: "Ichiban Challenge: Creating many of your 'number ones.'"
Under this slogan, we will continue to take on the biggest challenges in FamilyMart's history, based on eight fields: "Delicious," "A Little More Value," "Exciting and Fun," "Discover Something Wonderful," "Innovative and Cutting-Edge," "Environmentally Friendly," "A Great Place to Work," and "Loved by the Community."
45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html
FACT BOX
- Source: PR TIMES
- Category: キャンペーン