FamilyMart Limited Release: 'Mitsu Gummy' Made from Discarded Syrup Is Adorably Delicious! 'Mitsu Gummy' and 'One-Bite Dried Fruit' Made from Wakayama Plums Launch Nationwide on June 23

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Tatsuo Kotani) announces the launch of new products featuring 'plums,' a seasonal fruit in early summer, following the success of its domestic lemon upcycling project launched in October 2025.

Starting Tuesday, June 23, 2026, FamilyMart will launch nationwide at approximately 16,400 stores across Japan:
- 'One-Bite Dried Plums from Wakayama' (¥276, tax included ¥298)
- 'Mitsu Gummy Born from Dried Plum Production' (¥178, tax included ¥192)

Both items will be available exclusively at FamilyMart stores on a limited-quantity basis.

FamilyMart will celebrate its 45th anniversary in September 2026. Building on five long-standing key initiatives, the company continues its activities under the slogan 'Ichiban Challenge' (The No.1 Challenge). This launch is part of its effort to become 'the most environmentally friendly' convenience store.

## Concentrated Flavor of Wakayama Plums: Soft Semi-Dried Fruit Using Gentle Drying Method

Wakayama Prefecture is one of Japan’s leading plum-producing regions. This product uses plums carefully cultivated in Wakayama, transformed into a delicately flavored dried fruit.

To preserve the plum’s natural taste and aroma, the product uses a 'semi-dry method'—slowly infusing sugar at low temperatures and drying over time. This process achieves a soft, moist texture.

Each piece is hand-inspected and cut with care, resulting in a naturally uneven appearance that reflects the warmth of human craftsmanship.

Packed with the rich flavor of plums, this snack offers a balanced blend of mild tartness and gentle sweetness—perfect for an everyday treat.

The dried fruit uses 'off-grade plums'—those not typically sold due to irregular size, shape, or minor skin blemishes. By upcycling these fruits without compromising taste, FamilyMart supports local producers and reduces environmental impact.

## Turning 'Waste' into 'Delicious': The Birth of 'Mitsu Gummy'

During dried fruit production, a syrup (fruit-infused liquid) is generated as a byproduct. Previously, this valuable syrup was often discarded due to underutilization. 'Mitsu Gummy Born from Dried Plum Production' transforms this syrup into a delicious gummy candy.

The gummy features a luxurious two-layer structure: a soft, chewy outer shell (pink) and a smooth, jelly-like center (yellow), offering two distinct textures in one bite. The yellow center and pink shell create a charming gradient reminiscent of fresh plums, delighting both the palate and the eyes.

The inner jelly releases a refreshing tartness and mellow sweetness of plums, delivering a juicy fruit experience with every bite.

Each bag purchased contributes to reducing food waste. We encourage customers to visit their nearest store and experience the rich fruit flavor and ethical comfort that seamlessly fits into daily life.

## Product Overview

- Product Name: One-Bite Dried Plums from Wakayama
- Price: ¥276 (tax included ¥298)
- Sales Area: Nationwide
- Description: Made with plums from Wakayama Prefecture. Slow sugar infusion at low temperature creates a soft, moist semi-dry texture. Carefully hand-inspected and cut.

- Product Name: Mitsu Gummy Born from Dried Plum Production
- Price: ¥178 (tax included ¥192)
- Sales Area: Nationwide
- Description: Utilizes syrup byproduct from dried fruit production. Two-layer structure with a chewy shell and smooth jelly center, releasing juicy plum aroma.

*Image is for illustrative purposes only

*Tax-included prices for reduced-tax-rate items are calculated at 8% consumption tax

*Availability may vary by store

## Reference

▼ Learn more about FamilyMart’s food waste reduction initiatives:
https://www.family.co.jp/sustainability/material_issues/environment/circulation.html

## Check Also

- Gummy made from syrup used in domestic lemon dried fruit production – Effective use of ingredients (October 10, 2025)
- Long-awaited flavor returns! Afternoon Tea-curated 'White Peach Rooibos Tea' offers elegant relaxation and sustainable comfort (May 7, 2026)
- New colors for FamilyMart's 'Convenience Store Sunglasses' – Adding two brown shades for more sustainable style (March 11, 2026)
- List of stores and guide for items accepted at FamilyMart's clothing and goods recycling box 'R-LOOP' (April 13, 2026)

Under the slogan 'You, Convenience, FamilyMart,' the company aims to be an indispensable presence beyond convenience—deeply connected to local communities and customers like family.

## Reference Information

### The Meaning Behind 'Ichiban Challenge'

FamilyMart will celebrate its 45th anniversary in September 2026.

To remain the 'No.1 choice' for customers beyond the traditional convenience store model, the company has adopted a new slogan: 'Creating Your Many No.1s – Ichiban Challenge.'

Under this slogan, FamilyMart will pursue its largest-ever challenge in its history across eight areas: 'Delicious,' 'Slightly Affordable,' 'Exciting and Fun,' 'Discover Something Wonderful,' 'Innovative and Cutting-Edge,' 'Environmentally Friendly,' 'A Place You Want to Work,' and 'Loved by the Community.'

<45th Anniversary Special Website>
https://www.family.co.jp/campaign/spot/2026_45th.html