FamilyMart Launches 'Famimaru Summer Recommended Curries' and Reveals Findings from Latest Consumer Curry Survey

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and Representative Director: Tateo Kotani) will celebrate its 45th anniversary in September 2026. Based on the five key concepts it has continuously worked on, the company will conduct activities under the slogan 'Ichiban Challenge' (Number One Challenge). As part of its efforts to achieve 'Ichiban Oishii' (Number One in Taste), FamilyMart's private brand 'Famimaru' offers a wide lineup of over 15 curry products (as of June 18, 2026), ranging from carefully crafted curries with a rich spice profile to hearty products filled with ingredients, and even easily enjoyable items like curry breads and snacks.

FamilyMart will launch the new 'Large Portion Curry with Savory Potherbs and Pork' on Tuesday, June 23, 2026, and the 'Seafood Curry with Savory Manila Clams and Spices' on Tuesday, July 7, 2026, across approximately 16,100 FamilyMart stores nationwide, excluding Okinawa Prefecture.

Furthermore, ahead of the peak summer season, FamilyMart announced the results of its 'Curry Preference Debate' survey, which investigated the latest consumer preferences, such as the debate between 'smooth spice' curry and 'standard thick' curry. Because curry has an infinite variety of flavors—from spices to cooking methods and eating styles—the company introduces these debates from multiple perspectives.

Smooth Spice Curry or Standard Thick Curry? 3 Recommended 'Summer Curries' Seriously Chosen by the Famimaru Manager When asked, 'Do you prefer smooth spice curry or standard thick curry?', 23.6% answered 'smooth spice,' while 76.4% chose 'standard thick.' The results show that nearly 80% of people support the classic thick curry. On the other hand, the most desired element for a summer curry was 'spice' at 28.8%, supported by roughly one in three people. Other popular elements included 'easy to eat/refreshing' (18.4%) and 'spiciness/heat' (11.0%), highlighting a 'summer curry demand' that seeks the stimulation and refreshment unique to the hot season. The results suggest a specific summer demand where consumers, who usually prefer standard thick curry, seek spice and refreshment during the summer.

Famimaru offers a wide range of products to meet these diverse needs. Based on the survey results, the Famimaru manager seriously selected their 'Recommended Summer Curries.'

What is the Best 'Summer Curry'? Beef Curry is the Most Popular! When asked, 'Which curry do you want to eat the most as this year's summer curry?', 'Beef Curry' topped the list at 30.8%. This was followed by 'Chicken Curry' (24.0%) and 'Keema Curry' (16.4%), showing that support for classic meat-based curries remains high even in summer. Furthermore, when asked about their preferred main curry ingredient, 'Beef' was the most popular at 34.0%, followed by 'Chicken' (24.4%) and 'Pork' (22.2%).

Not Just Enthusiasts! A Majority Prefer to 'Enjoy Curry Easily' In response to the question, 'When you want to eat curry, which do you choose?', 62.6% answered 'buy and enjoy it easily,' surpassing 'cook it carefully myself' (37.4%). This indicates that while consumers value taste, they also desire the convenience of enjoying curry easily in their daily lives.

Unveiling Curry Lovers' Preferences! The Latest on the 'How to Eat Curry Debate' Regarding eating styles, when asked, 'Do you mix your curry before eating, or eat it without mixing?', 67.2% said they eat it without mixing, far exceeding those who mix it (32.8%). Also, when asked if they add original arrangements to store-bought or retort curries, 32.2% said they had. The most common additions were 'Cheese' (31.7%), followed by 'Egg/Onsen Tamago' (19.9%) and 'Cutlet (Tonkatsu)' (18.0%).

[Survey Overview] - Period: Tuesday, June 9, 2026 - Wednesday, June 10, 2026 - Target: Male and female curry lovers aged 20-69 nationwide - Method: Internet research - Sample size: 500 people (evenly allocated by gender and age) - Agency: Rakuten Insight

Unveiling the 'Famimaru Summer Recommended Curries' <Recommendations for Standard Thick Curry Lovers> [Product Name] Premium Beef Curry using Soft Beef [Price] 417 yen (450 yen including tax) [Region] Nationwide [Details] A luxurious beef curry infused with soft beef and the savory taste of fond de veau. Finished into a rich curry sauce by using butter and enhancing the spices. *Curry sauce only. [Manager's Comment] The meat is soft with a premium taste. This is too good a value for under 500 yen!

[Product Name] Keema Curry with Caramelized Onion and Butter [Price] 221 yen (238 yen including tax) [Region] Nationwide [Details] A retort curry characterized by the taste of caramelized onions and butter. [Manager's Comment] Anyway, it tastes amazing. The umami is incredible.