Over 90% of Coffee Enthusiasts Seek 'Their Perfect Cup' — FAMIMA CAFÉ's New Coffee Machine Enables Customizable Strength, LL Size Sells 1 Million Cups in 2 Weeks!

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Building on five long-standing key initiatives and under the slogan 'Ichiban Challenge,' the company continues to innovate. As part of its 'Ichiban Delicious' initiative, FamilyMart has completed the nationwide rollout of its industry-first new coffee machine—delivering the highest taste quality in the company’s history (※1)—across approximately 16,400 stores on June 2, 2026 (Tuesday).

Additionally, the company announces that the newly introduced large-capacity LL size has sold over 1 million cups within two weeks of launch (※3), receiving strong customer acclaim. FamilyMart has also conducted a survey on coffee consumption habits.

(※1) Based on internal research since 2021, the 2026 refreshed products received the highest ratings to date in favorability, aroma, and richness.

(※2) As of June 1, 2025, based on internal research within the convenience store industry.

(※3) Sales volume of LL-sized blend, iced coffee, café latte, and iced café latte from June 2 (Tue) to June 15 (Mon), 2026.

Over 90% of coffee drinkers are 'enthusiasts' seeking their 'perfect cup.'

The reality of 'personalized convenience store coffee' enabled by the 'highest-taste coffee in FamilyMart history'

A FamilyMart-conducted survey on coffee consumption habits revealed that a significant number of users seek a 'customized' coffee experience. The survey targeted 800 individuals nationwide aged 20–59 who regularly consume coffee or lattes and have used the new FAMIMA CAFÉ coffee machine. 94.4% responded that they 'want to drink coffee tailored to their preferences (adjusting strength or milk volume)'—highlighting strong interest in customization. (Figure 1)

88% of users rate the new coffee machine as 'delicious'!

In the survey, 88.0% of respondents rated the coffee from the new machine as 'delicious.' (Figure 2) When asked what aspects contributed to the taste, 'aroma' was most praised, followed closely by 'richness (kokumi).' These results confirm that the 2026 refreshed product—rated highest in internal tests—is also resonating with real users, validating the claim of 'the best-tasting coffee in FamilyMart history' (※1).

Looking at regular consumption habits, 58.4% prefer black coffee, while 41.6% prefer lattes—slightly favoring black coffee drinkers. Among black coffee drinkers, 91.4% said they 'would like to switch between coffee strengths (strong, regular, light) depending on their mood,' while 95.2% of latte drinkers expressed interest in adjusting 'latte strength (coffee-rich, regular, milk-rich).' (Figure 3) While the desired customization differs—black coffee drinkers focus on 'strength,' latte drinkers on 'coffee-to-milk balance'—both groups show a strong desire for their 'perfect cup.'

LL Size achieves strong start, surpassing 1 million cups in just 2 weeks

Backed by high taste quality and customization, the LL size recorded 1 million sales within just two weeks of launch. The trend toward larger 'mega drinks' (※4) has further supported this success, reflecting an expanding perception of value in convenience store coffee.

(※4) Quoted from SHIBUYA109 lab's 'SHIBUYA109 lab. Trend Forecast 2026'

【Survey Overview】

・Survey Name: 'Survey on Convenience Store Coffee'

・Survey Period: May 27 (Wed) to May 29 (Fri), 2026

・Target: Men and women aged 20–59 nationwide who have used the new FAMIMA CAFÉ coffee machine within the past month

・Method: Online survey

・Sample Size: 800 respondents

・Survey Conducted by: Rakuten Insights

·Survey Commissioned by: FamilyMart Co., Ltd.

Product List

【Product Name】Blend

【Price】S: ¥139 (¥150 tax-incl.), M: ¥204 (¥220 tax-incl.), L: ¥241 (¥260 tax-incl.), LL: ¥297 (¥320 tax-incl.)

【Sales Region】Nationwide

【Description】A deeply flavorful cup crafted with meticulous attention to bean selection, roasting, and extraction, highlighting the beans’ natural sweetness and richness. Light and strong options available at the same price.

※Image shows S size. ※Specifications differ in Okinawa Prefecture.

【Product Name】Iced Coffee

【Price】S: ¥139 (¥150 tax-incl.), M: ¥232 (¥250 tax-incl.), L: ¥320 (¥345 tax-incl.), LL: ¥343 (¥370 tax-incl.)

【Sales Region】Nationwide

【Description】A bold, rich iced coffee from the first sip, delivering satisfying body that stands up to ice, with a clean, crisp finish. Light and strong options available at the same price.

※Image shows S size. ※Specifications differ in Okinawa Prefecture.

【Product Name】Café Latte

【Price】M: ¥204 (¥220 tax-incl.), L: ¥241 (¥260 tax-incl.), LL: ¥297 (¥320 tax-incl.)

【Sales Region】Nationwide

【Description】Our signature fluffy foam latte uses FAMIMA CAFÉ-exclusive milk, creating a rich flavor and gentle sweetness. Coffee-rich and milk-rich options available at the same price.

※Image shows M size. ※Specifications differ in Okinawa Prefecture.

【Product Name】Iced Café Latte

【Price】M: ¥232 (¥250 tax-incl.), L: ¥320 (¥345 tax-incl.), LL: ¥343 (¥370 tax-incl.)

【Sales Region】Nationwide

【Description】Our signature fluffy foam latte uses FAMIMA CAFÉ-exclusive milk, creating a rich flavor and gentle sweetness. Coffee-rich and milk-rich options available at the same price.

※Image shows M size. ※Specifications differ in Okinawa Prefecture.

【Product Name】Mocha Blend

【Price】S: ¥158 (¥170 tax-incl.), M: ¥232 (¥250 tax-incl.)

【Sales Region】Nationwide

【Description】Features 60% rare, top-grade Mocha beans from Ethiopia’s Yirgacheffe region, roasted using a proprietary 'aromatic roast (※)' method designed to maximize the beans’ natural fragrance. Enjoy the full floral aroma, flavor, and complexity characteristic of Mocha, with a fruity taste and refreshing acidity.

(※) Aromatic Roast: A high-temperature, short-duration roasting method that rapidly breaks down the internal cell structure of coffee beans, extracting a greater amount of aromatic compounds per cup.

※Image shows S size. ※Specifications differ in Okinawa Prefecture.

【Product Name】Iced Mocha Blend

【Price】S: ¥176 (¥190 tax-incl.)

【Sales Region】Nationwide

【Description】Features 60% rare, top-grade Mocha beans from Ethiopia’s Yirgacheffe region. Using the Mocha Blend-specific 'aromatic roast (※)' method, it delivers the full floral aroma, flavor, and complexity characteristic of Mocha. Enjoy a fruity taste with refreshing acidity.

(※) Aromatic Roast: A high-temperature, short-duration roasting method that rapidly breaks down the internal cell structure of coffee beans, extracting a greater amount of aromatic compounds per cup.