FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Koji Kotani) will celebrate its 45th anniversary in September 2026. Building on five key initiatives it has consistently pursued, the company will continue its activities under the slogan 'Ichiban Challenge' (The Number One Challenge). As part of the 'Ichiban Exciting and Fun' initiative, FamilyMart will launch a campaign where customers who purchase and register a 'Pokémon GO Gift Card' worth ¥7,000 will have a chance to win a premium in-game item set through a lottery.

Campaign: Win an In-Game 'Item Set' Through a Lottery

FamilyMart will mark its fifth year as an official partner of Pokémon GO in 2026, making it the partner with the largest number of locations in Japan (approximately 16,420 stores as of the end of April 2026).

This campaign, exclusive to FamilyMart, offers a chance for 150 lucky winners to receive an in-game 'Item Set' by purchasing ¥7,000 worth of 'Pokémon GO Gift Cards' and registering their purchase.

Enjoy Pokémon GO more than ever through FamilyMart.

【Campaign Period】

June 16, 2026 (Tue) – July 13, 2026 (Mon)

Application Deadline: July 14, 2026 (Tue), 23:59 JST

【Campaign Details】

Purchase ¥7,000 worth of 'Pokémon GO Gift Cards' and register via the dedicated website to enter a lottery for a game code redeemable for an in-game 'Item Set'. 150 winners will be selected.

【Prize】

Item Set

※ One entry per ¥7,000 purchase.

※ Two 'Pokémon GO Gift Cards (¥3,500)' equal one entry.

【Campaign Details Website】

https://vdpro.jp/fm.niantic5/

【Product Details】

【Product Name】Pokémon GO Gift Card (¥3,500)

【Price】¥3,500

【Availability】Nationwide

【Content】3,300 PokéCoins

【Product Name】Pokémon GO Gift Card (¥7,000)

【Price】¥7,000

【Availability】Nationwide

【Content】7,000 PokéCoins

【Product Name】Pokémon GO Gift Card (¥7,000)

【Price】¥7,000

【Availability】Selected stores only

【Content】7,000 PokéCoins

※ Limited quantity available

※ Image is for illustrative purposes only.

※ Some products may not be available in certain regions or stores.

Limited-Edition Design Gift Card from 'Pokémon GO Fest 2026: Tokyo' Available at Approximately 2,000 Stores

The special design gift card, originally sold exclusively during the real-world event 'Pokémon GO Fest 2026: Tokyo' held from Friday, May 29 to Monday, June 1, 2026, in the Tokyo Waterfront City area (Odaiba and Aomi), will be available starting Tuesday, June 16, 2026, at approximately 2,000 FamilyMart stores nationwide. This limited-quantity product is available for a limited time—don’t miss your chance to purchase it.

【Where to Buy】

https://www.inq.family.co.jp/familymart/QA_Customer/web/knowledge15441.html

©Niantic ©Pokémon/Nintendo/Creatures/GAME FREAK

Pokémon, Pocket Monsters, and Pokémon are trademarks of Nintendo, Creatures, and GAME FREAK.

Under the slogan 'You, Konbi, and FamilyMart,' FamilyMart aims to be an indispensable presence beyond convenience—deeply connected to local communities and building family-like relationships with every customer.

<Reference Information>

The Meaning Behind 'Ichiban Challenge'

FamilyMart will celebrate its 45th anniversary in September 2026.

To remain the number one choice for customers beyond the traditional convenience store model, the company has adopted the new slogan: 'Creating Many Number One Moments for You – The Ichiban Challenge'.

Under this slogan, FamilyMart will undertake its largest challenge in company history across eight areas: 'Delicious', 'Slightly More Affordable', 'Exciting and Fun', 'Discover Something Wonderful', 'Innovative and Cutting-Edge', 'Environmentally Friendly', 'A Place You Want to Work', and 'Loved by the Community'.

45th Anniversary Special Website: https://www.family.co.jp/campaign/spot/2026_45th.html

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: Niantic / Nintendo / Creatures