FamilyMart Co., Ltd. (Head Office: Minato-ku, Tokyo; President and CEO: Tatsuo Kotani) will celebrate its 45th anniversary in September 2026. Building on five ongoing key initiatives, the company continues its activities under the slogan 'Ichiban Challenge' (The Number One Challenge). As part of its efforts toward becoming 'the most loved by local communities,' FamilyMart has enhanced its 'Web Accessibility'—ensuring that all customers, including the elderly and those with disabilities, can comfortably access its website anytime via smartphones or computers.

FamilyMart’s website has now been certified by a third-party inspection agency as conforming to international guidelines, meeting the Japanese Industrial Standard 'JIS X 8341-3:2016 (Conformance Level A)' in areas such as text readability (contrast) and keyboard operability. For details, please refer to the certificates below.

Certificate of Conformance: https://www.infocreate.co.jp/jis-db/2618/coc.html

Inspection Certificate: https://www.infocreate.co.jp/jis-db/2618/index.html

Creating an Environment Accessible to Everyone

FamilyMart has been promoting initiatives to ensure a comfortable experience for all customers. Since April 2023, the company has introduced a 'Communication Support Tool' in all stores nationwide, enabling customers with hearing or speech impairments and elderly customers to communicate with staff through pointing gestures at checkout.

Driven by the desire to deliver a website that all customers can use comfortably at any time, FamilyMart conducted rigorous evaluations not only internally but also through a third-party inspection agency. The achievement of 'Conformance Level A' is seen as a starting point. Moving forward, the company will continue listening to customer feedback and strive to create an even more user-friendly website.

Under the vision of 'You, Convenience Store, FamilyMart,' FamilyMart aims to stay close to local communities, build family-like connections with each customer, and become an indispensable presence beyond mere convenience.

<Reference Information>

Initiatives for Creating Stores Accessible to All

https://www.family.co.jp/sustainability/with-sustainability/universal_s24.html

The Meaning Behind the 'Ichiban Challenge'

FamilyMart will celebrate its 45th anniversary in September 2026.

To remain the 'number one choice' for customers beyond the traditional convenience store model, the company has adopted 'Creating Many of Your Number One Moments – The Ichiban Challenge' as its new slogan.

Under this slogan, FamilyMart will continue its largest-ever initiative in its history across eight areas: 'Delicious,' 'Slightly More Affordable,' 'Exciting and Fun,' 'Discovering Great Things,' 'Innovative and Cutting-Edge,' 'Environmentally Friendly,' 'A Place You Want to Work,' and 'Loved by the Community.'

45th Anniversary Special Website: https://www.family.co.jp/campaign/spot/2026_45th.html

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  • Source: PR TIMES
  • Category: キャンペーン