Collaboration with Popular Apparel Brands 'Mezzo Piano' and 'Angel Blue'! Campaign where buying gum gives you a 'Puni-Puni Charm' starts on June 16 (Tue)

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and President: Takeshi Otani) will celebrate its 45th anniversary in September 2026. Based on the five keywords that have been consistently pursued, activities will be carried out under the slogan 'Ichiban Challenge.' As part of the efforts aimed at 'Ichiban Fun and Exciting,' a campaign will be implemented where purchasing two qualifying items will allow you to receive an original charm from 'Narumiya Characters.' This campaign will be conducted at approximately 16,400 FamilyMart stores nationwide from June 16, 2026 (Tue) AM10:00 on a limited quantity basis. ■ Heisei-era characters are being revived one after another! The unprecedented 'Heisei Girl Boom' has arrived In 2026, an unprecedented 'Heisei Girl Boom' has arrived in Japan. Characters from the 2000s are being revived one after another, and when information about new items is posted on SNS, it is not uncommon to record over 10,000 'likes.' At pop-up events, there are cases where the number of applicants far exceeds the capacity and a lottery is held. Additionally, Heisei-era character items can be seen lined up in crane games and capsule toy corners. ■ 'Nakamura-kun' and 'Berry-chan' come to FamilyMart! Limited goods featuring dream characters for those in their 20s and 30s Among women in their 20s and 30s who used to admire Heisei-era character brands in the 2000s, the fervor has further expanded in recent years with the revival of apparel and miscellaneous goods, and continuous sell-outs at limited-time popup shops. In light of this trend, FamilyMart has planned a limited campaign featuring representative characters from 'Narumiya International,' which was immensely popular among elementary school high graders to junior high school girls at that time, such as 'Nakamura-kun' from Angel Blue and 'Berry-chan' from Mezzo Piano Junior. This time, you have a fan-drooling chance to obtain limited original prizes packed with the 'nostalgia' and 'cuteness' of that time, as well as the irresistible 'puni-puni' feel that makes you want to touch them. ■ Campaign Details During the campaign period, for every two qualifying gums purchased simultaneously, you can receive one of the limited 'Narumiya Characters Original Puni-Puni Charms' (4 types in total). * Limited quantity, ends as soon as they run out [Campaign Period] June 16, 2026 (Tue) AM10:00 ~ June 29, 2026 (Mon) * Images are for illustrative purposes only. * Designs and specifications may change without notice. * Prizes will end as soon as they run out. [Qualifying Products Details] [Product Name] Cola Up [Price] 242 yen (tax-included 261 yen) [Release Date] Currently on sale [Release Region] Nationwide [Description] A hard-textured gum with a rich cola flavor that you can savor with every chew. Recommended for when you want to concentrate, etc. [Product Name] Ramune Up [Price] 242 yen (tax-included 261 yen) [Release Date] Currently on sale [Release Region] Nationwide [Description] A hard-textured gum with a refreshing ramune flavor. Recommended for when you want to concentrate, etc. [Product Name] Melon Soda Up [Price] 242 yen (tax-included 261 yen) [Release Date] Currently on sale [Release Region] Nationwide [Description] A hard gum with a refreshing melon cream soda flavor. Recommended for when you want to concentrate, etc. [Product Name] Honey Lemon Soda Up [Price] 199 yen (tax-included 214 yen) [Release Date] Currently on sale [Release Region] Nationwide [Description] The combination of 'honey and lemon flavor' is a beloved flavor since old times, and there is also a nostalgic trend among the younger generation in recent years, making it a popular flavor in the carbonated beverage market. The tangy and refreshing taste of honey lemon soda flavor, along with the hard and elastic texture, is recommended for hot periods and when you want to lift your spirits, etc. [Product Name] FURUBI by Fruit Gum Lemon & Kiwi [Price] 238 yen (tax-included 257 yen) [Release Date] Currently on sale [Release Region] Nationwide [Description] A gum with a satisfying chewy texture and the deliciousness of 100% lemon & kiwi juice (juice equivalent ratio). Contains 3,700 mg of collagen, Meiji's unique cocoa ceramides, and vitamin C as beauty ingredients. Shaped like a double heart to reach both the heart and body, satisfying both heart and body. [Product Name] Fruit Gum Special Golden Peach [Price] 236 yen (tax-included 254 yen) [Release Date] June 16, 2026 (Tue) [Release Region] Nationwide [Description] A product that allows you to fully enjoy the juicy and aromatic deliciousness of golden peaches using domestically produced golden peach juice, as well as the gentle and soft sweetness that spreads. It is made with 100% juice (juice equivalent ratio) that cherishes the original deliciousness of fruits, allowing you to experience the juicy deliciousness of golden peaches and a special feeling that can only be enjoyed now. * Images are for illustrative purposes only. * This is a limited quantity product and will end as soon as it runs out. * The tax-included price is displayed at a consumption tax rate of 8% as it is a reduced tax rate product. * There may be stores that do not handle this product. ■ About Narumiya Characters Popular characters from junior apparel brands that were popular in the 2000s, such as 'Angel Blue,' 'Mezzo Piano Junior,' 'Pomponette Junior,' and 'Daisy Lovers.' ◇ Berry-chan Original character of mezzo piano junior (Mezzo Piano Junior) Berry-chan Official X Account: https://x.com/berriefan Berry-chan Official Instagram Account: https://www.instagram.com/berriechan_official/ ◇ Nakamura-kun Original character of ANGEL BLUE (Angel Blue) Nakamura-kun Official X Account: https://x.com/nakamurakunfan Angel Blue & Nakamura-kun Official Instagram Account: https://www.instagram.com/angelblue_official/ ■ About 'Narumiya International Co., Ltd.' Narumiya International Co., Ltd. (Headquarters: Shiba Park, Minato-ku, Tokyo / Representative Director and President Executive Officer Daisuke Hosaka) operates 26 brands with different sales channels and tastes, ranging from infants, babies, and kids to juniors, such as 'Petit Mine,' 'Love Toxic,' and 'Mezzo Piano,' and provides high-quality latest kids' fashion as Japan's largest children's clothing manufacturer. ・OFFICIAL ONLINE STORE 'Narumiya Online' http://www.narumiya-online.jp/webshop/?from=PR ・Inquiries https://www.narumiya-online.jp/shop/contact/contact.aspx FamilyMart, under the slogan 'You, Kombini, FamilyMart,' aims to be a place that is indispensable beyond convenience, while connecting with each customer and their families like family, and supporting the local community. ■ 'Ichiban Cha