First Nationwide Collaboration between National Police Agency and "FamimaTV"! Crime Prevention Public Awareness Ads to Air from June 9 (Tue) ~ Promoting Special Fraud Prevention App and Calling for Information on Wanted Suspects ~

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Building on five key themes it has continuously worked on, the company is operating under the slogan "Ichiban Challenge." As part of initiatives aiming for "most innovative and cutting-edge" and "most loved by the community," in collaboration with Gate One Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President CEO: Ichiro Kurashita), which operates the in-store retail media, FamilyMart will start airing crime prevention public awareness ads on its in-store digital signage "FamimaTV" from Tuesday, June 9, 2026.

Contributing to a safe and secure local society through store media visited by 15 million people daily

This initiative aims to utilize convenience store media located on daily life routes to raise public awareness of crime prevention, prevent crimes such as special fraud across society as a whole, and contribute to building a safe and secure local society.

Two versions of videos will be aired. During morning and daytime hours, ads will promote the use of the "National Police Agency-recommended special fraud prevention app (free)" that automatically blocks scam calls. Against the backdrop of a recent surge in special fraud using international calls, these ads will be centered on morning and daytime hours when the elderly are more likely to see them, calling for prevention of damage. During late-night hours, the ads will inform about important wanted suspects designated by the National Police Agency and call for information.

Through this collaboration with the National Police Agency, FamilyMart will strengthen the public nature and reliability of "FamimaTV" as a media platform, and continue to promote activities aimed at solving social issues as an information infrastructure.

Broadcast Content

1. Special Fraud Prevention Public Awareness Ad (15 seconds) Ads promoting the use of the "National Police Agency-recommended special fraud prevention app (free)" that automatically blocks scam calls will be aired.

2. National Police Agency Designated Important Wanted Suspect Notice (15 seconds) During late-night hours nationwide, information on important wanted suspects designated by the National Police Agency will be announced, calling for information.

Broadcast Overview

Start date: Tuesday, June 9, 2026

Broadcast period: From Tuesday, June 9, 2026, for approximately one year

Time slots: Special fraud prevention public awareness ads: morning/daytime (5:00-17:59); National Police Agency designated important wanted suspect notice: late night (0:00-4:59)

Broadcast area: Nationwide

*This public awareness ad may not be aired depending on the period or store. *Only stores equipped with FamimaTV.

▼ FamimaTV-equipped stores ▼ https://gate-one.co.jp/map/

▼ FamimaTV program information ▼ https://famimatv.gate-one.co.jp/

FamilyMart, under the slogan "You and the convenience store, FamilyMart," will continue to stand by local communities, connect with each customer like family, and aim to become an indispensable place beyond convenience.

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◆ What is FamimaTV?

FamimaTV is one of Japan's largest digital signage media, leveraging FamilyMart's store network spanning all 47 prefectures.

- Providing enjoyable store experiences: With the concept of "A little fun discovery every day," it adds excitement and healing to everyday shopping. From large screens that catch the eye, it offers attractive encounters with seasonal entertainment, art, and news, enriching ordinary days.

- Overwhelming media power and reliability: With a reach of over 15 million people per day, it broadcasts a wide variety of content. Flexible programming tailored to region and time delivers information that resonates with customers at that moment and place.

- Data-driven next-generation advertising: Beyond simple video broadcasting, it measures visibility and visualizes effectiveness using actual purchase data. In collaboration with digital advertising services utilizing Data One Co., Ltd.'s purchase data, it provides advanced marketing solutions to solve advertisers' challenges.

◆ Gate One Co., Ltd. Overview

Company name: Gate One Co., Ltd.

Representative: Representative Director and President CEO: Ichiro Kurashita

Address: 3-1-21 Shibaura, Minato-ku, Tokyo

Capital: 990 million yen (including capital reserve of 495 million yen)

Established: September 24, 2021

Business: Media business delivering content to digital signage

Website: https://gate-one.co.jp

The Meaning Behind "Ichiban Challenge"

FamilyMart will celebrate its 45th anniversary in September 2026.

To continue being chosen as the "best" by customers beyond the framework of convenience stores in line with changing times, the company has adopted the new slogan "Creating your many 'bests' - 'Ichiban Challenge'."

Under this motto, based on eight areas - "delicious," "a little saving," "exciting and fun," "finding wonderful things," "innovative and cutting-edge," "eco-friendly," "a place to work," and "loved by the community" - FamilyMart will continue its greatest challenge in history.

45th anniversary special site: https://www.family.co.jp/campaign/spot/2026_45th.html