Kotaro Yoshida and Rikako Yagi star as mentor and mentee in new 'FAMIMA CAFÉ' TVCM, airing from June 2nd

FamilyMart Co., Ltd. (HQ: Minato-ku, Tokyo; President: Tatsuo Kotani) will celebrate its 45th anniversary in September 2026. As part of its 'Ichiban Challenge' (Best Challenge) initiative, aiming for the 'best taste,' the company will complete the installation of industry-first new coffee machines that provide the best flavor in FamilyMart history at approximately 16,400 stores nationwide by June 2, 2026 (Tuesday).

Starting on the same day, a new TV commercial titled 'FAMIMA CAFÉ Renewal: Be Surprised by the Taste' will air nationwide (excluding some regions), featuring Kotaro Yoshida and Rikako Yagi.

■ Focus on Kotaro Yoshida's 'surprised face' at the taste!
The new TV commercial depicts the 'moment of surprise' when a person accidentally speaks their true feelings upon taking the first sip of coffee from the new machine. The main highlight is the gap between Kotaro Yoshida's natural reaction and his usual serious image. In the commercial, Yoshida and Yagi appear as a company mentor and mentee. During a break on a bench, Yoshida takes a sip of coffee and expresses genuine surprise: 'FamilyMart coffee has gotten delicious!' When the mentor speculates that the beans must have changed, the mentee, Yagi, sharply cuts him off with a 'No, it's not that.' Furthermore, when Yoshida tries to proudly mention the 'industry-first' secret of the taste, Yagi interrupts him, declaring 'It's because it's industry-first,' showing a fresh, brisk side to her character.

■ CM Overview
CM Broadcast Start: June 2, 2026 (Tuesday)
Cast: Kotaro Yoshida, Rikako Yagi
Broadcast Region: Nationwide (excluding some regions)
Video URL: https://youtu.be/24pCf3g_dMo

■ Filming Interview
When asked about recent private 'record-breaking' surprises, Yoshida shared a story about his dog swimming in a lake after a swan, while Yagi shared her joy of working professionally for the first time with a comedian friend on a variety show set.