FamilyMart Online Kuji Launches First-Ever Exclusive Lottery for Ambassador Group 'True & Lip'; Last Prize Features Original Chain with Heart Charm
FamilyMart will release the first-ever exclusive online lottery for the idol group 'True & Lip,' ambassadors of 'Famima Online Kuji,' starting May 29, 2026. The collection allows fans to customize charms using parts supervised by the members, and includes special shipping coupons and in-store digital signage promotions.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 12:00
- 🔍 Collected: June 1, 2026 at 03:01 (63h 1m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 20:00 (16h 58m after Collected)
FamilyMart Co., Ltd. will celebrate its 45th anniversary in September 2026. Building on five key themes, the company is operating under the slogan 'Ichiban Challenge.' As part of its efforts to provide 'the most exciting and fun' experiences, the company is launching the first-ever lottery for 'True & Lip,' a new group under STPR Inc. that has been appointed as ambassadors for 'Famima Online Kuji.' The lottery will be available exclusively on Famima Online starting at 12:00 PM on May 29, 2026.
The main feature of this lottery is its original customization concept. Fans can collect various parts to create their own unique charms, whether by customizing them to represent their 'oshi' (favorite member) or arranging them to reflect the bond of the group. The Last Prize is a special original chain featuring a 'plump heart' design with the group's logo.
Additionally, the company is distributing coupons that make shipping effectively 1 yen for the second order onwards, and will feature the group in videos on the in-store digital signage 'Famima TV.' The price is 880 yen (tax included) per draw, and the sales period runs until June 30.
The main feature of this lottery is its original customization concept. Fans can collect various parts to create their own unique charms, whether by customizing them to represent their 'oshi' (favorite member) or arranging them to reflect the bond of the group. The Last Prize is a special original chain featuring a 'plump heart' design with the group's logo.
Additionally, the company is distributing coupons that make shipping effectively 1 yen for the second order onwards, and will feature the group in videos on the in-store digital signage 'Famima TV.' The price is 880 yen (tax included) per draw, and the sales period runs until June 30.
FAQ
Are there similar initiatives at FamilyMart in Taiwan?
Yes, FamilyMart Taiwan frequently engages in character collaborations and digital lottery campaigns, utilizing similar fan marketing strategies.