FamilyMart Launches Hawks Support Campaign Exclusively in Kyushu
FamilyMart will launch a series of collaboration items starting June 2, 2026, at approximately 1,500 stores in the Kyushu region and parts of Yamaguchi Prefecture, following an official sponsorship deal with the Fukuoka SoftBank Hawks. The campaign includes apparel and 'victory meal' food items.
📋 Article Processing Timeline
- 📰 Published: May 28, 2026 at 13:00
- 🔍 Collected: June 1, 2026 at 01:43 (84h 43m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 01:44 (1 min after Collected)
FamilyMart Co., Ltd. will celebrate its 45th anniversary in September 2026. Under the slogan 'Ichiban Challenge,' the company continues its initiatives based on five key keywords.
As part of its commitment to becoming 'most loved by the community,' FamilyMart signed an official sponsorship agreement in January 2026 with Fukuoka SoftBank Hawks Co., Ltd., the operator of the Fukuoka-based professional baseball team. Starting June 2, 2026, the company will release collaboration items to support the team at approximately 1,500 stores in the Kyushu region and parts of Yamaguchi Prefecture.
■ Community-Rooted Initiatives
To bring excitement to the Kyushu region, the company is launching a series of collaboration products.
In the first phase, starting June 2, stores will offer 'Convenience Wear' line socks and towel handkerchiefs featuring team colors. Additionally, through 'Famima Print,' a service available on multi-copy machines nationwide, customers can purchase special stickers featuring player illustrations in collaboration with TVQ Kyushu Broadcasting's popular program 'TeleQ Super! Stadium.'
In the second phase, starting June 9, the company will release six items themed around 'Victory Meals,' including rice balls, bento boxes, noodles, and desserts, inspired by local Fukuoka food culture and the Hawks.
【Convenience Wear Product Highlights】
- Line Socks (White & Yellow, Black & Yellow): 637 yen each (700 yen including tax)
- Imabari Towel Handkerchief (White & Yellow): 728 yen (800 yen including tax)
【Famima Print Details】
- '26 Hawks TeleQ Collaboration Sticker: 500 yen (including tax). Available June 2 – Nov 30, 2026.
【Second Phase Items (Available June 9)】
- 'Zenryoku Tokyu!' Bakudan Musubi (Aji-Mayo, Mentaiko-Mayo, Takana): 369 yen (398 yen including tax)
- 'Ham wo Kurau!' Katsu Curry: 554 yen (598 yen including tax)
As part of its commitment to becoming 'most loved by the community,' FamilyMart signed an official sponsorship agreement in January 2026 with Fukuoka SoftBank Hawks Co., Ltd., the operator of the Fukuoka-based professional baseball team. Starting June 2, 2026, the company will release collaboration items to support the team at approximately 1,500 stores in the Kyushu region and parts of Yamaguchi Prefecture.
■ Community-Rooted Initiatives
To bring excitement to the Kyushu region, the company is launching a series of collaboration products.
In the first phase, starting June 2, stores will offer 'Convenience Wear' line socks and towel handkerchiefs featuring team colors. Additionally, through 'Famima Print,' a service available on multi-copy machines nationwide, customers can purchase special stickers featuring player illustrations in collaboration with TVQ Kyushu Broadcasting's popular program 'TeleQ Super! Stadium.'
In the second phase, starting June 9, the company will release six items themed around 'Victory Meals,' including rice balls, bento boxes, noodles, and desserts, inspired by local Fukuoka food culture and the Hawks.
【Convenience Wear Product Highlights】
- Line Socks (White & Yellow, Black & Yellow): 637 yen each (700 yen including tax)
- Imabari Towel Handkerchief (White & Yellow): 728 yen (800 yen including tax)
【Famima Print Details】
- '26 Hawks TeleQ Collaboration Sticker: 500 yen (including tax). Available June 2 – Nov 30, 2026.
【Second Phase Items (Available June 9)】
- 'Zenryoku Tokyu!' Bakudan Musubi (Aji-Mayo, Mentaiko-Mayo, Takana): 369 yen (398 yen including tax)
- 'Ham wo Kurau!' Katsu Curry: 554 yen (598 yen including tax)
FAQ
ファミリーマートと福岡ソフトバンクホークスのコラボ商品はどこで買えますか？
九州地方（福岡県・佐賀県・長崎県・熊本県・大分県・宮崎県・鹿児島県）と山口県の一部のファミリーマート店舗で順次発売されます。
今回のコラボ企画はいつから始まりますか？
第1弾のコンビニエンスウェア商品は2026年6月2日（火）から順次発売されます。第2弾の食品商品は2026年6月9日（火）から発売されます。
どのようなコラボ商品が販売されますか？
第1弾ではホークスカラーのラインソックス、今治タオルハンカチ、ファミマプリントのステッカーが登場し、第2弾では「勝利メシ」をテーマにしたおむすびやかつカレーなどの食品が販売されます。
「ファミマプリント」のコラボステッカーは全国で購入可能ですか？
はい、全国のファミリーマート店舗に設置されたマルチコピー機サービス「ファミマプリント」にて購入可能です。
ファミリーマートがホークスとスポンサー契約を結んだのはいつですか？
2026年1月にオフィシャルスポンサー契約を締結しました。