FamilyMart to Launch Limited milktouch Mini Cosmetics Series with Heart Charms

FamilyMart will celebrate its 45th anniversary in September 2026. Building on the key themes it has continued to pursue, the company will carry out activities under the slogan “Ichiban Challenge.” As part of its initiative to help customers “find something wonderful,” FamilyMart will begin rolling out a limited quantity of mini cosmetics from the popular Korean beauty brand milktouch, including tints, glosses and mascaras, at approximately 10,000 FamilyMart stores nationwide from Friday, May 29, 2026. This marks the first launch of milktouch charm-type tints and mascaras. FamilyMart has teamed up with milktouch, a highly popular Korean cosmetics brand known for hit products including mascaras, to release a limited mini cosmetics series. The collection goes beyond portable mini sizing, offering heart charm designs that can be used as part of fashion and self-expression. The lineup includes milktouch’s first mini-size tint, the “Glow Fit Stain Pocket Lip Tint.” The simultaneously released “Glow Fit Aurora Pocket Lip Gloss” can be layered over the tint to create lips that sparkle like an aurora. The “Skinny Fit Long Film Pocket Mascara” uses milktouch’s technology to adhere closely to lashes and create a naturally beautiful long-lash finish. All products come with heart charms and can be attached to bags or pouches for personalized styling, making them cute cosmetics that lift the mood just by carrying them. Product details: The “milktouch Glow Fit Stain Pocket Lip Tint” comes in four shades: 01 Honey, 02 Peach, 03 Baby and 04 Love. It is priced at 900 yen, or 990 yen including tax, and will be released sequentially nationwide in Japan from May 29, 2026. The tint offers clear, translucent color and a moisturized glossy finish that adheres to the lips and maintains a beautiful look for hours with a single swipe. Its mild plumping formula provides a pleasant cooling sensation and a fuller-looking finish. The cute heart charm design also makes it easy to carry and enjoy glossy lip makeup on the go. The “milktouch Glow Fit Aurora Pocket Lip Gloss” comes in two shades: 01 Peach Dew and 02 Grape Dew. It is priced at 980 yen, or 1,078 yen including tax, and will be released sequentially nationwide in Japan from May 29, 2026. Delicate aurora pearls sparkle in different colors depending on the angle, adding dimensional shine to the lips. Like the tint, it uses a mild plumping formula. When layered over the simultaneously released “Glow Fit Stain Pocket Lip Tint,” it creates a fantastical shimmer that can be adjusted to match the occasion or mood. The “milktouch Skinny Fit Long Film Pocket Mascara” comes in two shades: 01 Black and 02 Brown. It is priced at 1,000 yen, or 1,100 yen including tax, and will be released sequentially nationwide in Japan from May 29, 2026. The mascara resists clumping, adheres closely to each lash and creates a naturally beautiful long-lash look. Its smudge-resistant film formula keeps curls in place for a long time while maintaining a lightweight feel. It is also easy to remove with lukewarm water, making daily makeup more comfortable. The two easy-to-use shades help create a delicate and sophisticated eye look. milktouch was founded in Korea in April 2019. The brand name carries the meaning of “bringing milk-like purity to your precious skin.” In addition to skincare, its makeup line also incorporates skin-friendly ingredients, aiming not only to enhance beauty through makeup but also to care for the skin and bring out its natural beauty. FamilyMart says it will continue to stay close to local communities under its message, “FamilyMart, conveniently with you,” connecting with each customer like family and aiming to become an indispensable place beyond convenience. Images are for illustrative purposes only. Release dates may vary by region. Some products may not be available in certain regions or stores.