Kotaro Yoshida King & Rikako Yagi Princess Gaze Upon a Grand Gathering of Cream Puffs! 'Delicious!' Groans for Popular Cream Puffs VS New Texture Cream Puffs! New TV Commercial 'Exquisite Cream Puff Collection' to Air from Tuesday, May 12
FamilyMart is launching a campaign to commemorate its 45th anniversary, aiming to enhance customer experience and revitalize its brand image by renewing and strengthening its flagship cream puff products. The campaign includes the renewal of two popular cream puffs and the launch of two new texture cream puffs. A new TV commercial featuring Kotaro Yoshida and Rikako Yagi will also begin airing nationwide from May 12.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 21:00
- 🔍 Collected: May 11, 2026 at 12:32
- 🤖 AI Analyzed: May 12, 2026 at 01:38 (13h 6m after Collected)
FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Based on five keywords that it has continuously worked on, the company will operate under the slogan 'Ichiban Challenge' (Number One Challenge). As part of its efforts to achieve 'the most delicious,' FamilyMart will renew two 'Popular Cream Puffs' characterized by abundant cream and rich, carefully selected custard, and also launch two 'New Texture Cream Puffs' that offer surprising crispy-crumbly and chewy-mochi textures. Together, a 'Grand Gathering of Exquisite Cream Puffs!' campaign featuring these four cream puffs will be held from Tuesday, May 12, 2026, at approximately 16,400 FamilyMart stores nationwide.
From the same day, a new TV commercial titled 'Exquisite Cream Puff Collection,' starring Kotaro Yoshida and Rikako Yagi, will be broadcast nationwide (excluding some regions).
■ Focus on King Yoshida and Princess Yagi groaning 'Delicious!' at the Popular Cream Puffs VS New Texture Cream Puffs!
This new TV commercial begins with 'King Yoshida' and 'Princess Yagi,' dressed in luxurious royal costumes, looking out from the castle terrace and being surprised. When King Yoshida looks through a telescope, he sees an overflowing 'Grand Gathering' of 'Popular Cream Puffs' and 'New Texture Cream Puffs'! King Yoshida makes an ecstatic expression with the 'Popular Cream Puff' 'Creamy Double Cream Puff' in hand, while Princess Yagi looks happy eating the 'New Texture Cream Puff' 'Crispy-Crumbly Cream Puff (Chocolate Cream).' When asked, 'Which one are you?', the two glared at each other, sparks flying, but due to the overwhelming deliciousness, they both ended up in a state of pure bliss, exclaiming 'Both!' Please also pay attention to the satisfied expressions of Mr. Yoshida and Ms. Yagi in the final shot, saying 'Delicious!♡'.
■ New Commercial Overview
Title: 'Exquisite Cream Puff Collection'
TV Commercial Broadcast Start: Tuesday, May 12, 2026
Cast: Kotaro Yoshida, Rikako Yagi
Broadcast Area: Nationwide (excluding some regions)
Video URL: https://youtu.be/jnFuOR_lb5g
■ Episode during filming
Mr. Yoshida, dressed as the king of the cream puff kingdom with an impactful large cream puff-shaped crown, and Ms. Yagi, dressed as a princess in a cream puff-inspired dress, appeared. Mr. Yoshida lightened the mood by striking a sharp pose in front of the staff, and Ms. Yagi was already smiling from the moment she appeared in her cute costume. In front of their charming appeal and the luxurious costumes meticulously crafted down to the smallest detail, cheers naturally arose from the set.
Furthermore, in the scene where King Yoshida, a fan of popular cream puffs, and Princess Yagi, a fan of new texture cream puffs, face each other and glare, they improvised various grunts like 'Hmmmm?' and 'Mmm...' Even though they were supposed to be glaring seriously, the staff watching the monitor couldn't help but burst into laughter at their somewhat playful demeanor, making the filming set full of laughter from beginning to end.
■ Filming Interview
We received comments from Mr. Yoshida and Ms. Yagi reflecting on this CM shoot.
- Please tell us your favorite cream puff from this campaign.
Mr. Yoshida: I've always said, 'I love the Double Cream Puff!' And that hasn't changed... or so I thought, but the newly released 'Crispy-Crumbly Cream Puff (Chocolate Cream)' is incredibly delicious! The cookie texture is truly 'crispy,' and the chocolate cream inside has an exquisite balance, not too heavy and smooth, a very elegant taste. I think the position of 'Double Cream Puff' within me is now in danger (laughs).
Ms. Yagi: The 'Crispy-Crumbly Cream Puff (Chocolate Cream)' had a crispy-crumbly outer shell, and the creamy filling was delicious, wasn't it! But I also love the 'Double Cream Puff'! Just one bite, and the cream overflows...! Sometimes it's hard to get to the cream on the first bite, isn't it? But with this one, you can get to the cream right away, and it's rich but not too heavy. After all, the classic 'Creamy Double Cream Puff' is the best!
- Speaking of the 'Grand Gathering' of exquisite cream puffs! Is there anything you'd be happy to have a lot of, or something you can't resist collecting?
Ms. Yagi: What I'd like to 'gather' a lot of are 'houseplants'! I grew up in a lush green place, so I'm happy to have greenery at home. I can't help but think 'I want that!' when I see a cute one. Before I know it, they keep increasing (laughs). I raise them while saying, 'You're so cute~'.
Mr. Yoshida: I have three dogs: a mother dog, a son dog, and a daughter dog. Actually, the mother dog gave birth to eight puppies. I've sent them off to various homes for adoption, but I'd love to have all those children 'gather' together.
From the same day, a new TV commercial titled 'Exquisite Cream Puff Collection,' starring Kotaro Yoshida and Rikako Yagi, will be broadcast nationwide (excluding some regions).
■ Focus on King Yoshida and Princess Yagi groaning 'Delicious!' at the Popular Cream Puffs VS New Texture Cream Puffs!
This new TV commercial begins with 'King Yoshida' and 'Princess Yagi,' dressed in luxurious royal costumes, looking out from the castle terrace and being surprised. When King Yoshida looks through a telescope, he sees an overflowing 'Grand Gathering' of 'Popular Cream Puffs' and 'New Texture Cream Puffs'! King Yoshida makes an ecstatic expression with the 'Popular Cream Puff' 'Creamy Double Cream Puff' in hand, while Princess Yagi looks happy eating the 'New Texture Cream Puff' 'Crispy-Crumbly Cream Puff (Chocolate Cream).' When asked, 'Which one are you?', the two glared at each other, sparks flying, but due to the overwhelming deliciousness, they both ended up in a state of pure bliss, exclaiming 'Both!' Please also pay attention to the satisfied expressions of Mr. Yoshida and Ms. Yagi in the final shot, saying 'Delicious!♡'.
■ New Commercial Overview
Title: 'Exquisite Cream Puff Collection'
TV Commercial Broadcast Start: Tuesday, May 12, 2026
Cast: Kotaro Yoshida, Rikako Yagi
Broadcast Area: Nationwide (excluding some regions)
Video URL: https://youtu.be/jnFuOR_lb5g
■ Episode during filming
Mr. Yoshida, dressed as the king of the cream puff kingdom with an impactful large cream puff-shaped crown, and Ms. Yagi, dressed as a princess in a cream puff-inspired dress, appeared. Mr. Yoshida lightened the mood by striking a sharp pose in front of the staff, and Ms. Yagi was already smiling from the moment she appeared in her cute costume. In front of their charming appeal and the luxurious costumes meticulously crafted down to the smallest detail, cheers naturally arose from the set.
Furthermore, in the scene where King Yoshida, a fan of popular cream puffs, and Princess Yagi, a fan of new texture cream puffs, face each other and glare, they improvised various grunts like 'Hmmmm?' and 'Mmm...' Even though they were supposed to be glaring seriously, the staff watching the monitor couldn't help but burst into laughter at their somewhat playful demeanor, making the filming set full of laughter from beginning to end.
■ Filming Interview
We received comments from Mr. Yoshida and Ms. Yagi reflecting on this CM shoot.
- Please tell us your favorite cream puff from this campaign.
Mr. Yoshida: I've always said, 'I love the Double Cream Puff!' And that hasn't changed... or so I thought, but the newly released 'Crispy-Crumbly Cream Puff (Chocolate Cream)' is incredibly delicious! The cookie texture is truly 'crispy,' and the chocolate cream inside has an exquisite balance, not too heavy and smooth, a very elegant taste. I think the position of 'Double Cream Puff' within me is now in danger (laughs).
Ms. Yagi: The 'Crispy-Crumbly Cream Puff (Chocolate Cream)' had a crispy-crumbly outer shell, and the creamy filling was delicious, wasn't it! But I also love the 'Double Cream Puff'! Just one bite, and the cream overflows...! Sometimes it's hard to get to the cream on the first bite, isn't it? But with this one, you can get to the cream right away, and it's rich but not too heavy. After all, the classic 'Creamy Double Cream Puff' is the best!
- Speaking of the 'Grand Gathering' of exquisite cream puffs! Is there anything you'd be happy to have a lot of, or something you can't resist collecting?
Ms. Yagi: What I'd like to 'gather' a lot of are 'houseplants'! I grew up in a lush green place, so I'm happy to have greenery at home. I can't help but think 'I want that!' when I see a cute one. Before I know it, they keep increasing (laughs). I raise them while saying, 'You're so cute~'.
Mr. Yoshida: I have three dogs: a mother dog, a son dog, and a daughter dog. Actually, the mother dog gave birth to eight puppies. I've sent them off to various homes for adoption, but I'd love to have all those children 'gather' together.