"Fukushima-grown Peach Ice Bar" Exceeds 1 Million Sales Last Year, Evolves with 48% Fukushima Peach Juice – Japan's #1 Peach Consuming Prefecture – Featuring Melty Texture and Rich Flavor, Limited Regional Juice Ice Bar, On Sale from May 12 (Tuesday)
FamilyMart will release the "Melty Texture Gutto Peach" ice bar nationwide from May 12, 2026, featuring 48% Fukushima-grown peach juice. This popular product, which sold over 1 million units last year, also contributes to regional support by utilizing peaches that don't meet standard specifications.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 00:00
- 🔍 Collected: May 11, 2026 at 15:31
- 🤖 AI Analyzed: May 11, 2026 at 15:43 (11 min after Collected)
FamilyMart Co., Ltd. (Head office: Minato-ku, Tokyo; President: Tateo Kotani) will celebrate its 45th anniversary in September 2026. Based on five keywords that it has continuously worked on, the company will carry out activities under the slogan "Ichiban Challenge" (Number One Challenge). As part of its efforts to achieve "Ichiban Oishii" (Most Delicious) and "Ichiban Chiiki ni Aisareru" (Most Loved by the Community), the company will release "Melty Texture Gutto Peach" at 195 yen (210 yen including tax) at approximately 16,400 FamilyMart stores nationwide from Tuesday, May 12, 2026.
■ "Fukushima-grown Akatsuki and other peaches used, rich peach ice bar with 48% juice returns this year"
This product is part of the "Sanchi to Kombini" (From the Producing Area to the Convenience Store) series of the private brand "Famimaru," which uses domestically produced fruits to support sustainable fruit production. This is the fourth consecutive year that an ice bar made with Fukushima-grown peach juice has been released as part of the "Sanchi to Kombini" series. Last year, sales exceeded 1 million units, and it continues to receive strong support from many customers. This year, to further enhance the fresh peach taste, the juice content has been increased to 48%, using "Akatsuki," a representative variety of Fukushima Prefecture, among others.
■ "The latest work in the 'Sanchi to Kombini' series, filled with the pride of Fukushima, Japan's #1 peach-consuming prefecture (*)"
Fukushima Prefecture boasts the highest peach consumption among all 47 prefectures in Japan. Its consumption is more than 7 times the national average and more than double that of the second-ranked prefecture, making it overwhelmingly dominant. In Fukushima Prefecture, where approximately 60 varieties of peaches are grown, this year's ice cream, which uses multiple varieties including "Akatsuki" and "Madoka" that are beloved by the local community and represent the prefecture, has been completed, achieving a profound flavor. Please try it.
Famimaru ice bars will continue to develop products that support domestic fruits one after another.
(*) Statistics Bureau of the Ministry of Internal Affairs and Communications "Household Survey" (Reiwa 5 - Reiwa 7)
Peach varieties used:
Straight juice: "Akatsuki," "Madoka," etc.
Concentrated juice: "Akatsuki," "Kawanakajima," "Gyosei," "Hikawa Hakuhou," etc.
[Product Details]
[Product Name] Melty Texture Gutto Peach
[Price] 195 yen (210 yen including tax)
[Release Date] Tuesday, May 12, 2026
[Sales Region] Nationwide
[Content] An ice bar with a strong sweetness and melty texture, made with 48% Fukushima-grown peach juice. It features a two-layer structure of rich peach juice and melty gelato, spreading the fresh taste of peach in your mouth.
*Images are for illustration purposes only.
*For products subject to reduced tax rates, the tax-inclusive price is displayed with 8% consumption tax.
*Product prices and release dates may vary by region.
*Some stores may not carry the product.
■ "Not wasting Fukushima peaches. Efforts to transform nature's harshness into 'deliciousness'"
Bagless cultivation, which contributes to the deliciousness of Fukushima peaches, allows peaches to absorb plenty of sunlight, resulting in strong sweetness and deliciousness. However, it also carries the risk of damage from strong winds hitting branches or "kernel cracking" due to sudden weather changes, causing them to fall outside the "standards" for fresh consumption.
Furthermore, peaches are fruits with a very short shelf life; if shipment is delayed by just 2-3 days after harvest, they become unsellable as fresh fruit. In 2025, due to a lack of rain, fields became like deserts, and even though the taste was exquisite, the fruits did not grow large, sometimes resulting in off-standard products that could not be distributed due to size.
We strongly felt that we wanted to preserve the deliciousness of peaches carefully grown by farmers without waste and encapsulate it in a single ice bar.
Off-standard peaches due to skin damage.
■ "'Deliciousness' connects the passion of farmers and the thoughts of stores"
"Even if they are off-standard, the deliciousness doesn't change. It's truly grateful to be able to deliver them in various forms without discarding them," said the farmers. When they actually tasted it, they were delighted, saying, "It's like a peach was really frozen."
FamilyMart stores, empathizing with this sentiment, also serve as a "bridge" to convey the charm of the producing area from the storefront. Stores in Fukushima Prefecture, the same producing area, have voiced, "We want to recommend this product to many customers, receiving the farmers' passion."
We will connect producing areas, stores, and customers through the experience of "deliciousness" and expand the circle of sustainable regional support.
Farmers tasting the product.
FamilyMart staff in Fukushima.
■ "FamilyMart official website introducing the 'Sanchi to Kombini' series!"
To let more people know about our initiatives with producing areas, FamilyMart's official website features a special page for the "Sanchi to Kombini" series. The special page introduces the detailed situation of the producing areas.
URL: https://
■ "Fukushima-grown Akatsuki and other peaches used, rich peach ice bar with 48% juice returns this year"
This product is part of the "Sanchi to Kombini" (From the Producing Area to the Convenience Store) series of the private brand "Famimaru," which uses domestically produced fruits to support sustainable fruit production. This is the fourth consecutive year that an ice bar made with Fukushima-grown peach juice has been released as part of the "Sanchi to Kombini" series. Last year, sales exceeded 1 million units, and it continues to receive strong support from many customers. This year, to further enhance the fresh peach taste, the juice content has been increased to 48%, using "Akatsuki," a representative variety of Fukushima Prefecture, among others.
■ "The latest work in the 'Sanchi to Kombini' series, filled with the pride of Fukushima, Japan's #1 peach-consuming prefecture (*)"
Fukushima Prefecture boasts the highest peach consumption among all 47 prefectures in Japan. Its consumption is more than 7 times the national average and more than double that of the second-ranked prefecture, making it overwhelmingly dominant. In Fukushima Prefecture, where approximately 60 varieties of peaches are grown, this year's ice cream, which uses multiple varieties including "Akatsuki" and "Madoka" that are beloved by the local community and represent the prefecture, has been completed, achieving a profound flavor. Please try it.
Famimaru ice bars will continue to develop products that support domestic fruits one after another.
(*) Statistics Bureau of the Ministry of Internal Affairs and Communications "Household Survey" (Reiwa 5 - Reiwa 7)
Peach varieties used:
Straight juice: "Akatsuki," "Madoka," etc.
Concentrated juice: "Akatsuki," "Kawanakajima," "Gyosei," "Hikawa Hakuhou," etc.
[Product Details]
[Product Name] Melty Texture Gutto Peach
[Price] 195 yen (210 yen including tax)
[Release Date] Tuesday, May 12, 2026
[Sales Region] Nationwide
[Content] An ice bar with a strong sweetness and melty texture, made with 48% Fukushima-grown peach juice. It features a two-layer structure of rich peach juice and melty gelato, spreading the fresh taste of peach in your mouth.
*Images are for illustration purposes only.
*For products subject to reduced tax rates, the tax-inclusive price is displayed with 8% consumption tax.
*Product prices and release dates may vary by region.
*Some stores may not carry the product.
■ "Not wasting Fukushima peaches. Efforts to transform nature's harshness into 'deliciousness'"
Bagless cultivation, which contributes to the deliciousness of Fukushima peaches, allows peaches to absorb plenty of sunlight, resulting in strong sweetness and deliciousness. However, it also carries the risk of damage from strong winds hitting branches or "kernel cracking" due to sudden weather changes, causing them to fall outside the "standards" for fresh consumption.
Furthermore, peaches are fruits with a very short shelf life; if shipment is delayed by just 2-3 days after harvest, they become unsellable as fresh fruit. In 2025, due to a lack of rain, fields became like deserts, and even though the taste was exquisite, the fruits did not grow large, sometimes resulting in off-standard products that could not be distributed due to size.
We strongly felt that we wanted to preserve the deliciousness of peaches carefully grown by farmers without waste and encapsulate it in a single ice bar.
Off-standard peaches due to skin damage.
■ "'Deliciousness' connects the passion of farmers and the thoughts of stores"
"Even if they are off-standard, the deliciousness doesn't change. It's truly grateful to be able to deliver them in various forms without discarding them," said the farmers. When they actually tasted it, they were delighted, saying, "It's like a peach was really frozen."
FamilyMart stores, empathizing with this sentiment, also serve as a "bridge" to convey the charm of the producing area from the storefront. Stores in Fukushima Prefecture, the same producing area, have voiced, "We want to recommend this product to many customers, receiving the farmers' passion."
We will connect producing areas, stores, and customers through the experience of "deliciousness" and expand the circle of sustainable regional support.
Farmers tasting the product.
FamilyMart staff in Fukushima.
■ "FamilyMart official website introducing the 'Sanchi to Kombini' series!"
To let more people know about our initiatives with producing areas, FamilyMart's official website features a special page for the "Sanchi to Kombini" series. The special page introduces the detailed situation of the producing areas.
URL: https://