FamilyMart's Cream Puffs Evolve! Two New 'New Texture Cream Puffs' with Crispy-Crumbly and Chewy-Soft Textures Launch on Tuesday, May 12! The 'Super Popular Cream Puff,' No. 1 in Sweets Sales*, Also Renewed, Bringing Together 4 Exquisite Cream Puffs!
FamilyMart is launching two new cream puffs with unique crispy-crumbly and chewy-soft textures, alongside renewing two existing popular cream puffs, including the No. 1 selling 'Creamy Double Cream Puff.' A campaign featuring all four exquisite cream puffs will be held from May 12, 2026, at approximately 16,400 FamilyMart stores nationwide.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 21:00
- 🔍 Collected: May 11, 2026 at 12:32
- 🤖 AI Analyzed: May 12, 2026 at 01:34 (13h 2m after Collected)
FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Kaneo Kotani) will celebrate its 45th anniversary in September 2026. Based on five keywords that we have continuously worked on, we will be active under the slogan 'Ichiban Challenge' (No. 1 Challenge). As part of our efforts to achieve 'Ichiban Oishii' (No. 1 Delicious), we are renewing two 'Super Popular Cream Puffs' characterized by abundant cream and rich, carefully selected custard, and simultaneously launching two 'New Texture Cream Puffs' that offer surprising crispy-crumbly and chewy-soft textures. Together, a campaign called 'Exquisite Cream Puff Collection!' featuring all four cream puffs will be held from Tuesday, May 12, 2026, at approximately 16,400 FamilyMart stores nationwide.
■ Four 'Super Popular Cream Puffs' & 'New Texture Cream Puffs' are here! 'Exquisite Cream Puff Collection!'
This time, two 'super popular' cream puffs in the sweets category have been renewed. The No. 1 selling (*) 'Creamy Double Cream Puff!' has been further upsized with even more cream! Also, the 'Rich Custard Cream Puff with plenty of Vanilla!' has had its vanilla beans increased, making the custard even richer and more flavorful than before! We have completed the ideal cream puffs, brushed up to provide even greater satisfaction with their popular taste.
In addition, two new cream puffs with 'crispy-crumbly' and 'chewy-soft' new textures are being launched. The 'Zakuhoro Cream Puff (Chocolate Cream)' recreates a surprising 'crispy-crumbly texture.' It is designed to be satisfying until the very end, pursuing the ultimate cream puff experience. The 'Mochimuni Cream Puff (Milk Cream)' is a confident creation that balances a 'chewy-soft texture' with the fluffy appearance characteristic of a cream puff.
Through the 'Exquisite Cream Puff Collection!' campaign, featuring these four cream puffs, we aim to deliver 'a little reward' to your daily life.
*Sales performance of 'Creamy Double Cream Puff' for fiscal year 2025 (March 2025 - February 2026)
■ Two 'Super Popular Cream Puffs,' ranking TOP 1 and 2 in the sweets category (*), are renewed!
*FamilyMart dessert category sales in 2025
・'Creamy Double Cream Puff!' with even more volume
Cream puffs are the best-selling product in FamilyMart's dessert category, and this product boasts the No. 1 sales performance (*). Compared to other desserts, the male ratio is higher, and this demographic tends to prioritize quantity and classic flavors. Therefore, we focused on the size of the product, considering volume to particularly satisfy our main customer base. Please enjoy the 'Creamy Double Cream Puff!' with even more satisfying volume.
*Sales performance of 'Creamy Double Cream Puff' for fiscal year 2025 (March 2025 - February 2026)
・Even richer with increased vanilla beans! 'Rich Custard Cream Puff with plenty of Vanilla!'
This product boasts the No. 2 sales performance (*) after the Double Cream Puff and is popular mainly among women. To please those who have experienced many delicious and carefully crafted desserts, our goal was to create an even richer and more flavorful custard. By increasing the amount of Madagascar vanilla beans, we enhanced the richness without compromising the texture, increasing the vanilla sensation.
*Sales performance of 'Rich Custard Cream Puff with plenty of Vanilla!' for fiscal year 2025 (March 2025 - February 2026)
■ Two 'New Texture Cream Puffs' focusing on texture are here!
・Surprising new texture and profound taste 'Zakuhoro Cream Puff (Chocolate Cream)'
To achieve a crispiness that sets it apart from conventional cookie cream puffs, we adopted a special blend for the cookie dough ingredients, creating a 'Zakuhoro' new texture that allows you to enjoy a 'crispy texture' when bitten and a 'crumbly texture' that spills in your mouth. While specializing in the surprising Zakuhoro texture, we also spent over half a year of trial and error to achieve a balance between texture and taste, ensuring that the taste satisfaction is not lost when eaten as a cream puff.
・Puffy appearance, chewy texture when eaten! 'Mochimuni Cream Puff (Milk Cream)'
This product was created by extensively researching existing chewy sweets and achieving a balance between texture and finish, offering a 'chewy yet fluffy appearance characteristic of a cream puff.' By focusing on the flour blend used for the dough and devising methods such as dough preparation and baking temperature, we achieved a finish that is puffy in appearance and chewy in texture when eaten.
■ Product Details
[Product Name] Creamy Double Cream Puff!
■ Four 'Super Popular Cream Puffs' & 'New Texture Cream Puffs' are here! 'Exquisite Cream Puff Collection!'
This time, two 'super popular' cream puffs in the sweets category have been renewed. The No. 1 selling (*) 'Creamy Double Cream Puff!' has been further upsized with even more cream! Also, the 'Rich Custard Cream Puff with plenty of Vanilla!' has had its vanilla beans increased, making the custard even richer and more flavorful than before! We have completed the ideal cream puffs, brushed up to provide even greater satisfaction with their popular taste.
In addition, two new cream puffs with 'crispy-crumbly' and 'chewy-soft' new textures are being launched. The 'Zakuhoro Cream Puff (Chocolate Cream)' recreates a surprising 'crispy-crumbly texture.' It is designed to be satisfying until the very end, pursuing the ultimate cream puff experience. The 'Mochimuni Cream Puff (Milk Cream)' is a confident creation that balances a 'chewy-soft texture' with the fluffy appearance characteristic of a cream puff.
Through the 'Exquisite Cream Puff Collection!' campaign, featuring these four cream puffs, we aim to deliver 'a little reward' to your daily life.
*Sales performance of 'Creamy Double Cream Puff' for fiscal year 2025 (March 2025 - February 2026)
■ Two 'Super Popular Cream Puffs,' ranking TOP 1 and 2 in the sweets category (*), are renewed!
*FamilyMart dessert category sales in 2025
・'Creamy Double Cream Puff!' with even more volume
Cream puffs are the best-selling product in FamilyMart's dessert category, and this product boasts the No. 1 sales performance (*). Compared to other desserts, the male ratio is higher, and this demographic tends to prioritize quantity and classic flavors. Therefore, we focused on the size of the product, considering volume to particularly satisfy our main customer base. Please enjoy the 'Creamy Double Cream Puff!' with even more satisfying volume.
*Sales performance of 'Creamy Double Cream Puff' for fiscal year 2025 (March 2025 - February 2026)
・Even richer with increased vanilla beans! 'Rich Custard Cream Puff with plenty of Vanilla!'
This product boasts the No. 2 sales performance (*) after the Double Cream Puff and is popular mainly among women. To please those who have experienced many delicious and carefully crafted desserts, our goal was to create an even richer and more flavorful custard. By increasing the amount of Madagascar vanilla beans, we enhanced the richness without compromising the texture, increasing the vanilla sensation.
*Sales performance of 'Rich Custard Cream Puff with plenty of Vanilla!' for fiscal year 2025 (March 2025 - February 2026)
■ Two 'New Texture Cream Puffs' focusing on texture are here!
・Surprising new texture and profound taste 'Zakuhoro Cream Puff (Chocolate Cream)'
To achieve a crispiness that sets it apart from conventional cookie cream puffs, we adopted a special blend for the cookie dough ingredients, creating a 'Zakuhoro' new texture that allows you to enjoy a 'crispy texture' when bitten and a 'crumbly texture' that spills in your mouth. While specializing in the surprising Zakuhoro texture, we also spent over half a year of trial and error to achieve a balance between texture and taste, ensuring that the taste satisfaction is not lost when eaten as a cream puff.
・Puffy appearance, chewy texture when eaten! 'Mochimuni Cream Puff (Milk Cream)'
This product was created by extensively researching existing chewy sweets and achieving a balance between texture and finish, offering a 'chewy yet fluffy appearance characteristic of a cream puff.' By focusing on the flour blend used for the dough and devising methods such as dough preparation and baking temperature, we achieved a finish that is puffy in appearance and chewy in texture when eaten.
■ Product Details
[Product Name] Creamy Double Cream Puff!