FamilyMart to Hold "Morning Deal! Campaign" from May 12th to 18th: Buy 2 Onigiri and Tea from 5 AM to 11 AM, Get Tea Effectively Free - Launching Two Affordable Onigiri for 147 Yen (Excluding Tax)

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Tateo Kotani) will celebrate its 45th anniversary in September 2026. Based on the five keywords we have continuously pursued, we will conduct our activities under the slogan "Ichiban Challenge." As part of our efforts to achieve "Ichiban Oishii (The Most Delicious)" and "Ichiban Chotto Otoku (The Most Slightly Affordable)," we will release affordable onigiri (rice balls) priced at 147 yen (excluding tax) at approximately 16,400 FamilyMart stores nationwide starting May 12, 2026 (Tuesday).

Furthermore, for a limited time from 5:00 AM to 11:00 AM, from May 12 (Tuesday) to May 18 (Monday), 2026, customers who purchase two onigiri and an eligible Famimal tea (Green Tea, Barley Tea, Jasmine Tea)* will receive the tea effectively free through the "Morning Deal! Campaign," as the tea's price will be discounted.
*Eligible products may vary by region.

### Affordable Dashi-Rice Onigiri Introduced!

Amidst rising living costs, which have heightened consumer awareness of protecting their finances, FamilyMart has been pursuing "Ichiban Chotto Otoku" (The Most Slightly Affordable) and continuously implementing campaigns under the title "45th Anniversary Grand Thanksgiving Festival: Deals That Don't Stop," allowing customers to enjoy shopping at great value.

As further life-support products, we are now launching two types of affordable onigiri priced at 147 yen (excluding tax). By thoroughly infusing the flavor of dashi (Japanese broth) into the rice during cooking, these onigiri offer a rich taste from the first bite to the last. The fillings include mayonnaise sauce tailored to each rice flavor, designed to provide a satisfying experience at an affordable price. These onigiri are not wrapped in nori seaweed, offering a simple taste that makes them easy to pick up every day at a reasonable price.

### Limited to 5 AM to 11 AM: Buy 2 Onigiri and Famimal Tea, Get the Tea Effectively Free!

To align with commuting and school hours, we will implement the "Morning Deal! Campaign," where purchasing two onigiri and one eligible Famimal tea results in a 118 yen (tax included) discount, making the tea effectively free.

- Campaign Period: May 12 (Tuesday) to May 18 (Monday), 2026 *Limited to 5:00 AM to 11:00 AM daily.
- Eligible Products:
- Onigiri: All varieties (excluding frozen foods)
- Tea: Famimal Barley Tea, Green Tea, Jasmine Tea, 600ml each
- *In Okinawa Prefecture, "Taiwan Oolong Tea 600ml" is eligible instead of "Jasmine Tea."

### New Product Details

- [Product Name] Salmon Dashi Rice with Salmon Mayonnaise
- [Price] 147 yen (158 yen including tax)
- [Release Date] May 12, 2026 (Tuesday)
- [Release Region] Nationwide
- [Content] Onigiri made with cooked rice infused with soy sauce and salmon dashi. Filled with mayonnaise sauce seasoned with salmon dashi and tamari soy sauce base.

- [Product Name] Sea Chicken® Cooked Rice
- [Price] 147 yen (158 yen including tax)
- [Release Date] May 12, 2026 (Tuesday)
- [Release Region] Nationwide (excluding Miyazaki and Kagoshima Prefectures)
- [Content] Onigiri made with cooked rice infused with Sea Chicken® and Japanese-style dashi. Filled with a subtly sweet mayonnaise sauce.

* "Sea Chicken" is a registered trademark of Hagoromo Foods Corporation.
* Images are for illustration purposes only.
* Prices include 8% consumption tax as eligible for reduced tax rates.
* Product prices, release dates, and specifications may vary by region.
* Some products may not be available in all regions or stores.

FamilyMart aims to be an indispensable place beyond mere convenience, by staying close to local communities and connecting with each customer like family, under the philosophy of "FamilyMart, where you and I become family."

### Reference Information

### The Vision Behind "Ichiban Challenge"

FamilyMart will celebrate its 45th anniversary in September 2026.

To remain the "Ichiban" (the best/favorite) choice for customers beyond the confines of a convenience store, adapting to changing times, we have adopted "Ichiban Challenge" as our new slogan: "Creating many of your 'Ichiban's."

Under this slogan, we will continue our biggest challenge in FamilyMart's history, based on eight areas: "delicious," "a little profitable," "exciting and fun," "discovering something nice," "innovative and cutting-edge," "eco-friendly," "a desirable workplace," and "loved by the community."

45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html