"FamilyMart Kids Store Manager + SDGs" Achieves First Corporate Collaboration! Launching a "Beverage Quiz Rally" for Parents and Children to Learn – A New Occupational Experience to Learn About and Answer Social Issues Through Experience

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Based on five keywords that it has continuously worked on, the company will carry out activities under the slogan "Ichiban Challenge" (Number One Challenge). As part of its efforts to become "the most loved in the community," FamilyMart will launch a new program, "FamilyMart Kids Store Manager + SDGs," in collaboration with Coca-Cola Bottlers Japan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Karin Dragan; hereinafter "Coca-Cola Bottlers Japan") at FamilyMart Nerima Nishi Zeimusho-mae store (6-41-10 Higashi-Oizumi, Nerima-ku, Tokyo) on Thursday, May 14, 2026, and will sequentially roll it out at participating stores nationwide until the end of June 2026.

"FamilyMart Kids Store Manager + SDGs" First Corporate Collaboration! Learning About Recycling Through Video

"FamilyMart Kids Store Manager + SDGs" is a program that integrates occupational experiences such as cashiering and stocking with sustainability experiences such as food loss reduction and food drives. Participants have given positive feedback, such as "(The participating child) enthusiastically talked about SDGs to their family even after the experience" and "It was a good opportunity for parents to learn about FamilyMart's SDG initiatives." This program will implement its first collaboration with Coca-Cola Bottlers Japan, which promotes partnership and cooperation in the field of SDGs.

Participating children will experience SDGs through occupational experiences and challenge a "Quiz Rally" where they can enjoy learning about recycling mechanisms through video. By utilizing digital technology, it is possible to learn about the recycling process in a more familiar and immersive way.

<Flow of the Quiz Rally>

*Each illustration is an image.

Event Overview

(1) Date and Time

Thursday, May 14, 2026, 16:00-17:30

(2) Participants

Children (up to elementary school age) living near FamilyMart stores and their families.

(3) Venue

FamilyMart Nerima Nishi Zeimusho-mae store (6-41-10 Higashi-Oizumi, Nerima-ku, Tokyo)

(4) Event Content

・Orientation (self-introductions, etc.)

・Cashier customer service (communication support tools)

・Stocking shelves

・FamilyMart Eco Discount (tear-drop sticker)

・FamilyMart Food Drive *Only at stores implementing FamilyMart Food Drive

・Quiz Rally

・Awarding of certificates and commemorative photos

*To be held at FamilyMart stores nationwide that wish to implement it until the end of June.

Under the slogan "FamilyMart, where you and I are a team," FamilyMart aims to be an indispensable place that goes beyond convenience, by staying close to the community and connecting with each customer like family.

<Reference Information>

The Meaning Behind "Ichiban Challenge"

FamilyMart will celebrate its 45th anniversary in September 2026.

To continue to be chosen as "Ichiban" (Number One) by customers, transcending the boundaries of convenience stores in response to changing times, we have adopted "Creating many of your 'Ichiban's: The Ichiban Challenge" as our new slogan.

Under this slogan, we will continue to take on the biggest challenges in FamilyMart's history, based on eight areas: "Delicious," "A Little Bargain," "Exciting and Fun," "Discovering Wonderful Things," "Innovative and Cutting-edge," "Environmentally Friendly," "A Place Where You Want to Work," and "Loved by the Community."

45th Anniversary Special Website: https://www.family.co.jp/campaign/spot/2026_45th.html

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