Cumulative Sales Exceed 400 Million Units! "Afternoon Tea" Supervised Series Debuts First Bottled Can & New PET Bottle: Rich Tea "Brown Sugar Royal Milk Tea" and Rooibos Fan's Most Requested Rerelease "White Peach Scented Rooibos Tea" Launched

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Based on five keywords that it has continuously worked on, the company will conduct activities under the slogan "Ichiban Challenge." As part of its efforts to achieve "Ichiban Delicious," FamilyMart will launch "Famimaru Brown Sugar Royal Milk Tea" (178 yen, 192 yen including tax) supervised by the tea brand "Afternoon Tea," operated by Ivy Company Co., Ltd. (Headquarters: Sendagaya, Shibuya-ku, Tokyo; Representative Director and President: Ryuhei Tsukada), from May 12, 2026 (Tuesday), and "Famimaru White Peach Scented Rooibos Tea" (110 yen, 118 yen including tax) from May 19, 2026 (Tuesday), at approximately 16,400 FamilyMart stores nationwide.

First Bottled Can Beverage and New PET Bottle from the Popular "Afternoon Tea" Series, with Cumulative Sales Exceeding 400 Million Units

The "Afternoon Tea" supervised PET bottle beverages have been a highly popular series since their launch in May 2021, receiving favorable reviews for their authentic taste and refreshing finish, with cumulative sales exceeding 400 million units (※1).

This time, as the series' first bottled can beverage, we will launch "Brown Sugar Royal Milk Tea," aiming for a more sophisticated and aromatic adult reward tea. It features a rich and fragrant black tea aroma using 1.3 times the amount of Assam tea leaves (※2), natural sweetness and deep richness of brown sugar, and a luxurious milkiness, all meticulously crafted for a high-quality taste.

Additionally, from rooibos tea, which is supported by a wide range of customers due to its refreshing taste and growing health consciousness, and whose market is expanding, we will launch "White Peach Scented Rooibos Tea." The peach flavor, which was the No. 1 requested for re-release in a survey targeting purchasers of rooibos flavored tea, will reappear with a new look.

(※1) As of the end of March 2026

(※2) Compared to our royal milk tea

Comment from Afternoon Tea Representative

Having tea is a moment of slight luxury in everyone's relaxing daily life. The new "Famimaru Brown Sugar Royal Milk Tea" has been crafted with a sophisticated and aromatic taste to enrich that moment, so please enjoy it as a reward tea. Also, the "White Peach Scented Rooibos Tea" with its gorgeous and sweet peach aroma is recommended as a relaxing PET bottle beverage for this season.

【Product Details】

【Product Name】Famimaru Brown Sugar Royal Milk Tea

【Price】178 yen (192 yen including tax)

【Launch Date】May 12, 2026 (Tuesday)

【Sales Area】Nationwide

【Content】Uses 1.3 times the amount of Assam tea leaves compared to regular royal milk tea. It is a flavored milk tea with a rich taste of brown sugar and black tea in rich milk.

【Product Name】Famimaru White Peach Scented Rooibos Tea

【Price】110 yen (118 yen including tax)

【Launch Date】May 19, 2026 (Tuesday)

【Sales Area】Nationwide

【Content】Afternoon Tea supervised caffeine-free, unsweetened flavored tea that offers the sweet and gentle aroma of white peach and the refreshing taste of rooibos tea. By adopting a bottle made from 100% recycled materials (recycled PET resin), we cherish limited resources and reduce the amount of new plastic made from petroleum.

*Images are for illustration purposes only.

*For products subject to reduced tax rates, the tax-included price is displayed with 8% consumption tax.

*Some stores may not carry these products.

FamilyMart, under the motto "You and me, FamilyMart," aims to be an indispensable place that is close to local communities and connects with each customer like family, going beyond mere convenience.

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The meaning behind "Ichiban Challenge"

FamilyMart will celebrate its 45th anniversary in September 2026.

To adapt to changing times and continue to be chosen as "Ichiban" by customers beyond the framework of convenience stores, we have adopted "Ichiban Challenge" as our new slogan, which means "creating many 'Ichiban' for you."

Under this slogan, we will continue our biggest challenge in FamilyMart's history, based on eight areas: "Delicious," "A Little Bargain," "Exciting and Fun," "Discovering Wonderful Things," "Innovative and Cutting-edge," "Environmentally Friendly," "A Place Where People Want to Work," and "Loved by the Community."

45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html