Over 400 Million Units Sold! 'Afternoon Tea' Supervised Series Launches First Bottle Can & New PET Bottles: Rich 'Brown Sugar Royal Milk Tea' and No. 1 Resale Request 'Peach Fragrant Rooibos Tea'
FamilyMart is releasing 'Famimal Brown Sugar Royal Milk Tea' in a bottle can and 'Famimal Peach Fragrant Rooibos Tea' in a PET bottle, supervised by 'Afternoon Tea', nationwide. These new products are part of a popular series that has surpassed 400 million units in cumulative sales and are part of FamilyMart's 'Ichiban Challenge' for its 45th anniversary.
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- 📰 Published: May 7, 2026 at 20:00
- 🔍 Collected: May 7, 2026 at 11:31
- 🤖 AI Analyzed: May 8, 2026 at 01:50 (14h 18m after Collected)
FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Takeo Oya) will celebrate its 45th anniversary in September 2026. Building on five keywords it has continuously pursued, the company will conduct its activities under the slogan 'Ichiban Challenge'. As part of its initiative to achieve 'Ichiban Oishii' (the most delicious), it will launch 'Famimal Brown Sugar Royal Milk Tea' (178 yen, 192 yen including tax), supervised by 'Afternoon Tea', a tea brand operated by Ivy Company Co., Ltd. (Headquarters: Sendagaya, Shibuya-ku, Tokyo; President: Ryuhei Tsukada), nationwide at approximately 16,400 FamilyMart stores starting Tuesday, May 12, 2026. This will be followed by 'Famimal Peach Fragrant Rooibos Tea' (110 yen, 118 yen including tax) from Tuesday, May 19, 2026.
■ First Bottle Can Beverage and New PET Bottles from the Popular 'Afternoon Tea' Supervised Series, with Over 400 Million Cumulative Sales
The 'Afternoon Tea' supervised PET bottle beverage series has been highly popular since its launch in May 2021, receiving acclaim for its authentic taste and refreshing feel, with cumulative sales exceeding 400 million units (※1).
This time, as the series' first bottle can beverage, 'Brown Sugar Royal Milk Tea' will be launched, aiming for a more refined, aromatic, adult reward tea. It offers a rich and fragrant black tea aroma using 1.3 times the amount of Assam tea leaves (※2), the natural sweetness and deep richness of brown sugar, and a luxurious milkiness—a sophisticated flavor carefully crafted in every detail.
Furthermore, from the rooibos tea category, which is supported by a wide range of customers due to its refreshing taste and growing health consciousness, 'Peach Fragrant Rooibos Tea' will be released. This peach flavor, which was the No. 1 most requested for resale in a survey of rooibos flavored tea purchasers, will reappear with a new look.
(※1) As of end of March 2026
(※2) Compared to our royal milk tea
■ Comment from Afternoon Tea Representative
Having tea is a moment of little luxury in everyone's comforting daily life. The new 'Famimal Brown Sugar Royal Milk Tea' is crafted with a high-quality, aromatic taste to enrich that moment, so please enjoy it as a reward tea. Also, the 'Peach Fragrant Rooibos Tea' with its gorgeous, sweet peach aroma is a recommended PET bottle beverage for relaxation this season.
【Product Details】
【Product Name】Famimal Brown Sugar Royal Milk Tea
【Price】178 yen (192 yen including tax)
【Release Date】Tuesday, May 12, 2026
【Sales Region】Nationwide
【Content】Uses 1.3 times the amount of Assam tea leaves compared to regular royal milk tea. It's a flavored milk tea where you can enjoy the rich flavor of black tea with brown sugar and thick milk.
【Product Name】Famimal Peach Fragrant Rooibos Tea
【Price】110 yen (118 yen including tax)
【Release Date】Tuesday, May 19, 2026
【Sales Region】Nationwide
【Content】An Afternoon Tea supervised, caffeine-free, unsweetened flavored tea where you can enjoy the sweet and gentle aroma of white peach and the refreshing taste of rooibos tea. By adopting a bottle made from 100% recycled materials (recycled PET resin), we value limited resources and reduce the amount of new plastic produced from petroleum.
※Images are for illustration purposes only.
※Prices including tax are displayed at 8% consumption tax for products eligible for reduced tax rates.
※Some stores may not carry these products.
Under the slogan 'You and FamilyMart,' FamilyMart aims to be an indispensable place beyond mere convenience, connecting with each customer like family and staying close to local communities.
＜Reference Information＞
■ The Spirit Behind 'Ichiban Challenge'
FamilyMart will celebrate its 45th anniversary in September 2026.
To remain the 'number one' choice for customers beyond the boundaries of convenience stores, adapting to changing times, we have adopted 'Ichiban Challenge: Creating Many of Your Number Ones' as our new slogan.
Under this slogan, we will continue FamilyMart's greatest challenge based on eight areas: 'Delicious,' 'Slightly Affordable,' 'Exciting and Fun,' 'Discovering Wonderful Things,' 'Innovative/Cutting-edge,' 'Environmentally Friendly,' 'Desirable Place to Work,' and 'Loved by the Community.'
45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html
■ First Bottle Can Beverage and New PET Bottles from the Popular 'Afternoon Tea' Supervised Series, with Over 400 Million Cumulative Sales
The 'Afternoon Tea' supervised PET bottle beverage series has been highly popular since its launch in May 2021, receiving acclaim for its authentic taste and refreshing feel, with cumulative sales exceeding 400 million units (※1).
This time, as the series' first bottle can beverage, 'Brown Sugar Royal Milk Tea' will be launched, aiming for a more refined, aromatic, adult reward tea. It offers a rich and fragrant black tea aroma using 1.3 times the amount of Assam tea leaves (※2), the natural sweetness and deep richness of brown sugar, and a luxurious milkiness—a sophisticated flavor carefully crafted in every detail.
Furthermore, from the rooibos tea category, which is supported by a wide range of customers due to its refreshing taste and growing health consciousness, 'Peach Fragrant Rooibos Tea' will be released. This peach flavor, which was the No. 1 most requested for resale in a survey of rooibos flavored tea purchasers, will reappear with a new look.
(※1) As of end of March 2026
(※2) Compared to our royal milk tea
■ Comment from Afternoon Tea Representative
Having tea is a moment of little luxury in everyone's comforting daily life. The new 'Famimal Brown Sugar Royal Milk Tea' is crafted with a high-quality, aromatic taste to enrich that moment, so please enjoy it as a reward tea. Also, the 'Peach Fragrant Rooibos Tea' with its gorgeous, sweet peach aroma is a recommended PET bottle beverage for relaxation this season.
【Product Details】
【Product Name】Famimal Brown Sugar Royal Milk Tea
【Price】178 yen (192 yen including tax)
【Release Date】Tuesday, May 12, 2026
【Sales Region】Nationwide
【Content】Uses 1.3 times the amount of Assam tea leaves compared to regular royal milk tea. It's a flavored milk tea where you can enjoy the rich flavor of black tea with brown sugar and thick milk.
【Product Name】Famimal Peach Fragrant Rooibos Tea
【Price】110 yen (118 yen including tax)
【Release Date】Tuesday, May 19, 2026
【Sales Region】Nationwide
【Content】An Afternoon Tea supervised, caffeine-free, unsweetened flavored tea where you can enjoy the sweet and gentle aroma of white peach and the refreshing taste of rooibos tea. By adopting a bottle made from 100% recycled materials (recycled PET resin), we value limited resources and reduce the amount of new plastic produced from petroleum.
※Images are for illustration purposes only.
※Prices including tax are displayed at 8% consumption tax for products eligible for reduced tax rates.
※Some stores may not carry these products.
Under the slogan 'You and FamilyMart,' FamilyMart aims to be an indispensable place beyond mere convenience, connecting with each customer like family and staying close to local communities.
＜Reference Information＞
■ The Spirit Behind 'Ichiban Challenge'
FamilyMart will celebrate its 45th anniversary in September 2026.
To remain the 'number one' choice for customers beyond the boundaries of convenience stores, adapting to changing times, we have adopted 'Ichiban Challenge: Creating Many of Your Number Ones' as our new slogan.
Under this slogan, we will continue FamilyMart's greatest challenge based on eight areas: 'Delicious,' 'Slightly Affordable,' 'Exciting and Fun,' 'Discovering Wonderful Things,' 'Innovative/Cutting-edge,' 'Environmentally Friendly,' 'Desirable Place to Work,' and 'Loved by the Community.'
45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html