Record-Breaking Hit Nearing 'Nama Koppe Pan'! FamilyMart's 'Super Mochi-Mochi Bread' Series Surpasses 10 Million Sales! Surprising 'Super Mochi-Mochi' Texture, Different from Regular Bread

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Based on five keywords that we have continuously worked on, we will carry out our activities with the slogan 'Ichiban Challenge' (Number One Challenge). As part of our initiative to achieve 'Ichiban Oishii' (Number One Delicious), we are pleased to announce that our 'Super Mochi-Mochi Bread' series, which has been on sale at approximately 16,400 FamilyMart stores nationwide since Tuesday, April 7th, has surpassed a cumulative sales of 10 million units*. *Cumulative sales performance for the 24 days from April 7th (Tuesday) to April 30th (Thursday), 2026, for 'Mochi-Mochi Caramel Donut,' 'Mochi-Mochi Whipped Anpan,' 'Mochi-Mochi Pizza Bread,' 'Mochi-Mochi Chocolate Melon Bread,' 'Mochi-Mochi Cheese Bread,' and 'Mochi-Mochi Cream Bread.' ■ 'Super Mochi-Mochi Bread,' selling 4 units per second, becomes a new hit product in FamilyMart's bread category! The 'Super Mochi-Mochi Bread' series is a new product that evolves popular and familiar breads into a never-before-experienced 'super mochi-mochi' texture. Since its launch on Tuesday, April 7th, 2026, it has received great support from many customers due to the surprise and satisfaction of its texture, surpassing a cumulative sales of 10 million units across six types within 24 days of its release. This is a record-breaking hit in FamilyMart's bread category, following the 'Nama Koppe Pan' (Fresh Koppe Bread) series, which launched in 2023 and continues to be a popular staple product at FamilyMart. FamilyMart will continue to nurture the 'Super Mochi-Mochi Bread' series as a beloved staple product through 'FamilyMart Bakery.' 【Product Details】 【Product Name】Mochi-Mochi Caramel Donut 【Price】165 yen (178 yen including tax) 【Sales Area】Nationwide 【Content】A satisfying mochi-mochi donut dough piped with caramel cream. Topped with caramel chocolate coating and almonds. *Specifications and prices may differ in Okinawa Prefecture. 【Product Name】Mochi-Mochi Whipped Anpan 【Price】147 yen (158 yen including tax) 【Sales Area】Nationwide 【Content】A bread dough combining mochi-mochi texture and softness, baked with red bean paste from Hokkaido adzuki beans, and further filled with milk whipped cream. *Specifications and prices may differ in Okinawa Prefecture. *Some specifications may differ in Hokkaido. 【Product Name】Mochi-Mochi Chocolate Melon Bread 【Price】158 yen (170 yen including tax) 【Sales Area】Nationwide 【Content】A chocolate melon bread with a mochi-mochi chocolate chip dough covered with chocolate biscuit dough. *Specifications and prices may differ in Okinawa Prefecture. 【Product Name】Mochi-Mochi Cream Bread 【Price】149 yen (160 yen including tax) 【Sales Area】Nationwide 【Content】A smooth custard cream wrapped in mochi-mochi dough and baked, then further filled with a refreshing milk whipped cream. *Specifications and prices may differ in Okinawa Prefecture. 【Product Name】Mochi-Mochi Pizza Bread 【Price】184 yen (198 yen including tax) 【Sales Area】Nationwide 【Content】Mochi-mochi dough wrapped around pizza sauce and cheese sauce, topped with crushed cheese. *Specifications and prices may differ in Okinawa Prefecture. 【Product Name】Mochi-Mochi Cheese Bread 【Price】184 yen (198 yen including tax) 【Sales Area】Nationwide 【Content】Mochi-mochi dough wrapped around cheese cream with diced cheese, topped with shredded cheese. *Specifications and prices may differ in Okinawa Prefecture. *Images are for illustration purposes only. *Prices include 8% consumption tax for products subject to reduced tax rates. *Product prices and specifications may vary by region. *Some products may not be available in certain regions or stores. FamilyMart aims to be an indispensable place beyond convenience, staying close to local communities and connecting with each customer like family, under the slogan 'You and FamilyMart.' End ■ Thoughts behind 'Ichiban Challenge' FamilyMart will celebrate its 45th anniversary in September 2026. To continue to be chosen as 'Number One' by customers, transcending the boundaries of convenience stores in response to changing times, we have adopted 'Creating many 'Your Number Ones' with 'Ichiban Challenge'' as our new slogan. Under this slogan, 'Delicious,' 'A Little Deal,' 'Wa...'