“Pokémon Frappe” Strawberry and Ramune Soda Flavors Popularly Selling, Exceeding 250,000 Cups in 2 Days Since Launch; Over 70% Experience “Pre-arrival Fatigue” Imagining Golden Week Crowds, Traffic, and Travel – A Refreshing, Crunchy Texture for a Change of Pace
FamilyMart announced that its new "Pokémon Frappe" (Strawberry and Ramune Soda flavors) sold over 250,000 units in just two days. A survey conducted for Golden Week revealed that over 70% of people experience "pre-arrival fatigue" due to crowds and traffic, seeking cold drinks for refreshment.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 20:00
- 🔍 Collected: April 30, 2026 at 11:31
- 🤖 AI Analyzed: April 30, 2026 at 14:30 (2h 58m after Collected)
FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Tateo Kotani) will celebrate its 45th anniversary in September 2026. Based on the five keywords it has continuously worked on, it will carry out activities under the slogan "Ichiban Challenge" (Number One Challenge). As part of efforts to achieve "Ichiban Delicious" and "Ichiban Exciting and Fun," a campaign for the Nintendo Switch 2 software "Poko a Pokémon," currently on sale from The Pokémon Company (Headquarters: Minato-ku, Tokyo; Representative Director and President: Tsunekazu Ishihara), has been running since April 28, 2026 (Tuesday) at approximately 16,400 FamilyMart stores nationwide.
We are pleased to announce that "Pokémon Frappe," featuring designs of Ditto and Pikachu, has surpassed a cumulative total of 250,000 cups sold within two days of its launch (※1).
Furthermore, in anticipation of Golden Week (hereinafter, GW), we conducted a "Survey on Mood Changes during GW Outings" targeting 800 men and women aged 20-59. This survey clarified the impact of long travel times, queues/waiting times, and crowds during GW outings on people's moods, as well as the reality of mood changes during outings and the elements sought in drinks at such times.
(※1) Cumulative sales volume of "Strawberry Frappe" and "Ramune Soda Frappe" from April 28 (Tuesday) to April 29 (Wednesday), 2026.
■ "Crunchy Texture" Highly Praised! "Pokémon Frappe," a Hot Topic with "Poko a Pokémon" Designs
Over 250,000 cups sold in 2 days since launch!
"Pokémon Frappe" Strawberry Frappe and Ramune Soda Frappe, launched on April 28 (Tuesday), have surpassed a cumulative total of 250,000 cups sold in two days. The Pokémon designs from the Nintendo Switch 2 software "Poko a Pokémon," which is attracting significant attention domestically and internationally, coupled with warmer-than-average temperatures expected from this spring through GW, primarily in Western and Eastern Japan, have contributed to its popularity. Many customers appreciate it as a product that offers a "crunchy texture" experience.
■ Over 70% Experience "Pre-arrival Fatigue" During GW Outings, Exhausted Before Reaching Destination Due to Crowds, Traffic, and Long Travel Times
According to a survey conducted by FamilyMart, 38.1% of respondents answered "yes" and 37.8% answered "sometimes" to having "felt physical or mental fatigue before reaching their destination during Golden Week outings," revealing that approximately 70% of the total experience "pre-arrival fatigue." When asked about the main causes among those who have experienced "pre-arrival fatigue" before reaching their destination (n=607), "crowds" (66.4%), "traffic jams" (55.8%), and "long travel times" (49.8%) were among the top, with "queues/waiting for entry" (42.3%) also exceeding 40%.
While GW outings are enjoyable, it can be seen that the time spent traveling and waiting before arriving at the destination unknowingly puts a burden on both body and mind.
■ "Pre-arrival Fatigue" Also Impacts Satisfaction with GW Outings; Over 60% "Buy/Drink Beverages" for Immediate Mood Change
Among those who have experienced "pre-arrival fatigue" before reaching their destination (n=607), 72.3% answered that "pre-arrival fatigue" felt during GW outings "affects" their subsequent outing or the satisfaction of the event itself ("strongly affects" 20.9%, "somewhat affects" 51.4%). This suggests that fatigue and mental exhaustion before reaching a destination are not just temporary discomforts but factors that influence the overall enjoyment of an outing.
Furthermore, when asked about methods for changing mood when feeling "pre-arrival fatigue" (multiple answers allowed, n=607), "buying/drinking beverages" accounted for 60.3%, exceeding 60%, ranking second only to "stopping/resting for a while" (63.8%). It has become clear that beverages are chosen by many as a readily available means of refreshment even before reaching the destination.
■ Refreshment during Outings Prioritizes "Coolness"; "Pokémon Frappe" Offers Cold, Crunchy Texture for Enjoyment
When asked about "elements sought in drinks when wanting to change mood during an outing," "coldness (cooling sensation)" (31.1%) exceeded 30%, indicating it is an important factor in choosing drinks during outings. In addition, responses such as "lifts spirits" (23.0%) and "volume/satisfaction" (25.8%) were also seen to some extent, suggesting that drinks during outings are expected to play a role not only in hydration but also in changing one's mood. Furthermore, some voices also sought "crunchy texture" (5.8%).
"Pokémon Frappe" Strawberry Frappe and Ramune Soda Frappe are recommended for changing moods when experiencing "pre-arrival fatigue," offering a refreshing, cold, crunchy texture to enjoy.
We are pleased to announce that "Pokémon Frappe," featuring designs of Ditto and Pikachu, has surpassed a cumulative total of 250,000 cups sold within two days of its launch (※1).
Furthermore, in anticipation of Golden Week (hereinafter, GW), we conducted a "Survey on Mood Changes during GW Outings" targeting 800 men and women aged 20-59. This survey clarified the impact of long travel times, queues/waiting times, and crowds during GW outings on people's moods, as well as the reality of mood changes during outings and the elements sought in drinks at such times.
(※1) Cumulative sales volume of "Strawberry Frappe" and "Ramune Soda Frappe" from April 28 (Tuesday) to April 29 (Wednesday), 2026.
■ "Crunchy Texture" Highly Praised! "Pokémon Frappe," a Hot Topic with "Poko a Pokémon" Designs
Over 250,000 cups sold in 2 days since launch!
"Pokémon Frappe" Strawberry Frappe and Ramune Soda Frappe, launched on April 28 (Tuesday), have surpassed a cumulative total of 250,000 cups sold in two days. The Pokémon designs from the Nintendo Switch 2 software "Poko a Pokémon," which is attracting significant attention domestically and internationally, coupled with warmer-than-average temperatures expected from this spring through GW, primarily in Western and Eastern Japan, have contributed to its popularity. Many customers appreciate it as a product that offers a "crunchy texture" experience.
■ Over 70% Experience "Pre-arrival Fatigue" During GW Outings, Exhausted Before Reaching Destination Due to Crowds, Traffic, and Long Travel Times
According to a survey conducted by FamilyMart, 38.1% of respondents answered "yes" and 37.8% answered "sometimes" to having "felt physical or mental fatigue before reaching their destination during Golden Week outings," revealing that approximately 70% of the total experience "pre-arrival fatigue." When asked about the main causes among those who have experienced "pre-arrival fatigue" before reaching their destination (n=607), "crowds" (66.4%), "traffic jams" (55.8%), and "long travel times" (49.8%) were among the top, with "queues/waiting for entry" (42.3%) also exceeding 40%.
While GW outings are enjoyable, it can be seen that the time spent traveling and waiting before arriving at the destination unknowingly puts a burden on both body and mind.
■ "Pre-arrival Fatigue" Also Impacts Satisfaction with GW Outings; Over 60% "Buy/Drink Beverages" for Immediate Mood Change
Among those who have experienced "pre-arrival fatigue" before reaching their destination (n=607), 72.3% answered that "pre-arrival fatigue" felt during GW outings "affects" their subsequent outing or the satisfaction of the event itself ("strongly affects" 20.9%, "somewhat affects" 51.4%). This suggests that fatigue and mental exhaustion before reaching a destination are not just temporary discomforts but factors that influence the overall enjoyment of an outing.
Furthermore, when asked about methods for changing mood when feeling "pre-arrival fatigue" (multiple answers allowed, n=607), "buying/drinking beverages" accounted for 60.3%, exceeding 60%, ranking second only to "stopping/resting for a while" (63.8%). It has become clear that beverages are chosen by many as a readily available means of refreshment even before reaching the destination.
■ Refreshment during Outings Prioritizes "Coolness"; "Pokémon Frappe" Offers Cold, Crunchy Texture for Enjoyment
When asked about "elements sought in drinks when wanting to change mood during an outing," "coldness (cooling sensation)" (31.1%) exceeded 30%, indicating it is an important factor in choosing drinks during outings. In addition, responses such as "lifts spirits" (23.0%) and "volume/satisfaction" (25.8%) were also seen to some extent, suggesting that drinks during outings are expected to play a role not only in hydration but also in changing one's mood. Furthermore, some voices also sought "crunchy texture" (5.8%).
"Pokémon Frappe" Strawberry Frappe and Ramune Soda Frappe are recommended for changing moods when experiencing "pre-arrival fatigue," offering a refreshing, cold, crunchy texture to enjoy.