Amidst Rising Prices, Enjoy an Extra Dish for One Coin!? FamilyMart Launches Two "Easy Pasta" Series Products Under 300 Yen (Excl. Tax) Nationwide from April 28 (Tuesday)!

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Tateo Kotani) will celebrate its 45th anniversary in September 2026. Based on five keywords that it has continuously worked on, the company will conduct activities under the slogan "Ichiban Challenge" (Always Challenging). As part of its efforts to achieve "Ichiban Chotto Otoku Ni" (Most Affordable and a Little Extra), and in response to recent needs for food expense savings and diverse eating styles where people want to eat various items in small portions, FamilyMart will launch "Mentaiko Pasta" at 298 yen (321 yen including tax) and "Soy Sauce and Dashi Peperoncino" at 298 yen (321 yen including tax), both achieving a remarkably low price of 298 yen (excluding tax). These products will be released from April 28 (Tuesday), 2026, at approximately 16,100 FamilyMart stores nationwide, excluding Okinawa Prefecture. ■ "Easy Pasta" series under 300 yen (excluding tax) with positive feedback from preliminary sales now available! Amidst the continued rise in prices, there is a growing demand to wisely save on lunch expenses. Until now, FamilyMart's pasta products were mainly in the 400-500 yen range, but this time, we are introducing a new series that achieves an overwhelming cost performance of 298 yen (321 yen including tax). In addition to being used as a standalone meal, the easy-to-eat size with reduced noodle quantity allows customers to enjoy combinations with salads for nutritional balance, desserts to lift their spirits after a meal, or hot snacks. In test sales conducted previously in approximately 1,000 stores in the Kanto area, these products received strong support, especially from female customers and those who purchased them together with side dishes, leading to the decision for nationwide expansion. Please look forward to the sequential launch of more low-priced pasta lineups that expand the enjoyment of choosing. 【Product Details】 【Product Name】Mentaiko Pasta 【Price】298 yen (321 yen including tax) 【Release Date】April 28 (Tuesday), 2026 【Sales Area】Nationwide (excluding Okinawa Prefecture) 【Content】A spicy mentaiko sauce with kelp and bonito dashi, topped with shredded nori seaweed. 【Product Name】Soy Sauce and Dashi Peperoncino 【Price】298 yen (321 yen including tax) 【Release Date】April 28 (Tuesday), 2026 【Sales Area】Nationwide (excluding Okinawa Prefecture) 【Content】A Japanese-style peperoncino finished with a mild flavor using white dashi soy sauce. *Images are for illustrative purposes only. *As this product is subject to reduced tax rates, the tax-inclusive price is displayed at 8% consumption tax. *Product prices, release dates, and specifications may vary by region. *Some products may not be available in certain regions or stores. FamilyMart aims to be an indispensable place beyond convenience, staying close to local communities and connecting with each customer like family, under its slogan "FamilyMart, Where You Are One of Us." ■ Over 1000 types of products! Famimaru, a rich private brand lineup! Famimaru offers over 1000 types across various lineups: "Famimaru," including processed foods, confectionery, daily necessities, and beverages that "enrich daily family life"; "Famimaru KITCHEN," supporting "family dining tables" with side dishes, frozen foods, bento boxes, and sandwiches; "Famimaru Bakery," providing "easy enjoyment of eating anytime"; "Famimaru Sweets," offering "healing and rewards every day"; and "Famimaru PREMIUM," a premium line offering "high-quality deliciousness with particular attention to ingredients and manufacturing methods." ■ The thoughts embedded in the "Famimaru" naming and logo 1 To make it immediately recognizable as FamilyMart's private brand product ・Uses the word "Famimaru" and FamilyMart's brand colors 2 To convey that FamilyMart confidently recommends its quality ・Design expresses "Famima's Double Circle" quality, encompassing safety, security, environmental compatibility, and deliciousness 3 To be understood by all generations and genders, young and old ・A smiling mark that makes customers smile (※Logo that won first place in consumer research for logo proposals) *Survey name: Survey on product brands *Organizer: FamilyMart *Target audience: 10,000 men and women aged 15-79 *Survey date: March 17, 2021 ■ Famimaru Concept For everyone's daily life, "Delicious◎Happy◎Safe◎." That's Family Quality. A lineup and quality that can be confidently recommended to precious family members. We aim to be a private brand that brings a little happiness to everyone's daily life, from children to the elderly, making everyone smile.