FamilyMart Launches 'Caffeine-less Cafe Latte' Co-developed with World No.1 Barista Tetsu Kasuya
FamilyMart will release a new chilled cup coffee, 'Caffeine-less Cafe Latte,' co-developed with World Brewers Cup champion Tetsu Kasuya, on April 28, 2026. It features 100% Colombian beans and a chemical-free decaffeination process.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 20:00
- 🔍 Collected: April 27, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 02:53 (15h 21m after Collected)
FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. As part of its 'Ichiban Oishii' (Best Taste) initiative, the company will launch 'Caffeine-less Cafe Latte' (212 yen, 228 yen incl. tax) under its private brand 'Famimaru' nationwide at approximately 16,400 stores starting Tuesday, April 28, 2026. This product was co-developed with Tetsu Kasuya, the World Brewers Cup 2016 champion.
FamilyMart and Tetsu Kasuya have been partners since February 2020, co-developing the 'FAMIMA CAFÉ' counter coffee. Now, they are bringing this expertise to the chilled cup market with a decaf option that aims to be the best in its category.
According to the All Japan Coffee Association, the import volume of decaf green beans has increased 2.3 times in the last 10 years, from 2,446 tons in 2015 to 5,632 tons in 2025. Despite this growth, there are few high-quality decaf options in the convenient chilled cup market. FamilyMart developed this product to meet the needs of coffee lovers who want a satisfying experience without the caffeine.
The secret to its taste lies in the use of 100% Colombian beans and the 'Mountain Water Process.' This method removes caffeine using only water without chemicals, preserving the flavor compounds. This makes it a great choice for those sensitive to caffeine, as well as pregnant or breastfeeding women.
Tetsu Kasuya commented: 'Since I started working on chilled products in 2022, I have wanted to create a decaf product. I am thrilled to finally bring this to everyone. Many believe decaf means limited flavor, but this product proves otherwise. I have not compromised on taste and am confident that even those who usually avoid decaf will enjoy it.'
Product Details:
- Product Name: Caffeine-less Cafe Latte
- Price: 212 yen (228 yen incl. tax)
- Launch Date: April 28, 2026
- Available Region: Nationwide Japan
- Description: Co-developed with World No.1 Barista Tetsu Kasuya. Uses 100% Colombian beans and the Mountain Water Process to remove caffeine while retaining original flavor. Features a balance of aroma, sweetness, and acidity.
FamilyMart and Tetsu Kasuya have been partners since February 2020, co-developing the 'FAMIMA CAFÉ' counter coffee. Now, they are bringing this expertise to the chilled cup market with a decaf option that aims to be the best in its category.
According to the All Japan Coffee Association, the import volume of decaf green beans has increased 2.3 times in the last 10 years, from 2,446 tons in 2015 to 5,632 tons in 2025. Despite this growth, there are few high-quality decaf options in the convenient chilled cup market. FamilyMart developed this product to meet the needs of coffee lovers who want a satisfying experience without the caffeine.
The secret to its taste lies in the use of 100% Colombian beans and the 'Mountain Water Process.' This method removes caffeine using only water without chemicals, preserving the flavor compounds. This makes it a great choice for those sensitive to caffeine, as well as pregnant or breastfeeding women.
Tetsu Kasuya commented: 'Since I started working on chilled products in 2022, I have wanted to create a decaf product. I am thrilled to finally bring this to everyone. Many believe decaf means limited flavor, but this product proves otherwise. I have not compromised on taste and am confident that even those who usually avoid decaf will enjoy it.'
Product Details:
- Product Name: Caffeine-less Cafe Latte
- Price: 212 yen (228 yen incl. tax)
- Launch Date: April 28, 2026
- Available Region: Nationwide Japan
- Description: Co-developed with World No.1 Barista Tetsu Kasuya. Uses 100% Colombian beans and the Mountain Water Process to remove caffeine while retaining original flavor. Features a balance of aroma, sweetness, and acidity.