Omusubi Ambassador Shohei Ohtani Supports Surprise Event! 'Smile Omusubi Project' Ceremony Held at Nikaido High School Dance Club
FamilyMart held a rice ball donation ceremony at Nikaido High School Dance Club as part of the 'Smile Omusubi Project' featuring ambassador Shohei Ohtani. Students received rice balls and a surprise message from Ohtani to cheer them on for their upcoming national competition.
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- 📰 Published: April 22, 2026 at 19:01
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FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Ken-ichi Kotani) will celebrate its 45th anniversary in September 2026. Based on five keywords the company has consistently focused on, it operates under the slogan 'Ichiban Challenge' (No. 1 Challenge). As part of its efforts to be 'most loved by the community,' the company held a 'Rice Ball Donation Ceremony' on April 21, 2026 (Tuesday) as part of its 'Smile Omusubi Project.'
Out of many applicants for the 'Smile Omusubi Project School Support Campaign Round 2' (held from Jan 13 to Feb 2, 2026), the dance club of Japan Women's College of Physical Education Attached Nikaido High School (Setagaya, Tokyo) was chosen to receive a surprise delivery of rice balls and a letter from Omusubi Ambassador Shohei Ohtani.
The 'Smile Omusubi Project' is a social contribution activity that utilizes a portion of sales from the 'Big Omusubi' series, featuring Shohei Ohtani on the packaging, to bring smiles to children. The campaign was held to support students across the country dedicated to their club activities. Out of many applications nationwide, 17 schools were strictly selected. Nikaido High School was chosen for its team members' dedication, support for each other, and pursuit of top performance, which resonated with the project's purpose.
On the day of the event, students were practicing intensely under the guidance of their advisor, Mr. Asakura. When the teacher announced a surprise message from Ohtani, the practice hall was filled with cheers and excitement. FamilyMart explained the project's intent and presented a rice ball-shaped commemorative panel to the club captain. Students showed bright smiles and took photos together.
As a new special plan, the 'Ohtani-senshu Ippo Challenge' (Ohtani's One Step Challenge) was held. A mat showing Ohtani's actual stride length when running between bases (1.6 to 1.9 meters) was laid out. Students were amazed by the scale of a world-class athlete's stride and enjoyed the challenge of trying to match it. The event provided the students with energy and a memorable moment for their new team structure as they prepare for the national competition.
Out of many applicants for the 'Smile Omusubi Project School Support Campaign Round 2' (held from Jan 13 to Feb 2, 2026), the dance club of Japan Women's College of Physical Education Attached Nikaido High School (Setagaya, Tokyo) was chosen to receive a surprise delivery of rice balls and a letter from Omusubi Ambassador Shohei Ohtani.
The 'Smile Omusubi Project' is a social contribution activity that utilizes a portion of sales from the 'Big Omusubi' series, featuring Shohei Ohtani on the packaging, to bring smiles to children. The campaign was held to support students across the country dedicated to their club activities. Out of many applications nationwide, 17 schools were strictly selected. Nikaido High School was chosen for its team members' dedication, support for each other, and pursuit of top performance, which resonated with the project's purpose.
On the day of the event, students were practicing intensely under the guidance of their advisor, Mr. Asakura. When the teacher announced a surprise message from Ohtani, the practice hall was filled with cheers and excitement. FamilyMart explained the project's intent and presented a rice ball-shaped commemorative panel to the club captain. Students showed bright smiles and took photos together.
As a new special plan, the 'Ohtani-senshu Ippo Challenge' (Ohtani's One Step Challenge) was held. A mat showing Ohtani's actual stride length when running between bases (1.6 to 1.9 meters) was laid out. Students were amazed by the scale of a world-class athlete's stride and enjoyed the challenge of trying to match it. The event provided the students with energy and a memorable moment for their new team structure as they prepare for the national competition.