FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Tateo Kotani) will celebrate its 45th anniversary in September 2026. Building on five key themes we have consistently pursued, we are moving forward with the slogan "Ichiban Challenge" (Number One Challenge). As part of our efforts to achieve the "Ichiban Oishii" (Number One Delicious) goal, we will release a frozen food product, "RAKERU-supervised Special Tomato Sauce Chicken Omurice," priced at 488 yen (526 yen including tax), starting Tuesday, March 31, 2026, at approximately 16,400 FamilyMart stores nationwide. This product is part of our private brand "Famimaru KITCHEN" and is supervised by the popular omurice specialty restaurant "RAKERU," operated by RAKERU Co., Ltd. (Headquarters: Hiroo, Shibuya-ku, Tokyo; President and CEO: Tatsuro Yamanaka).
A "Fluffy Egg" Experience, Carefully Baked One by One RAKERU is an omurice specialty restaurant that has been loved for many years. We are bringing the taste of their signature menu item to you in a convenient frozen food format. In this renewal, in addition to recreating the flavor, we focused thoroughly on achieving a "fluffy texture." We selected ingredients for the omurice eggs that enhance the natural flavor of the product. By baking them carefully one by one, we have achieved a substantial thickness and a soft mouthfeel.
Egg Thickness Over 1.8 Times the Previous Version; Ingredients Also Upgraded to Authentic Taste In this update, we aimed to elevate the quality through thorough improvements. The omurice eggs, baked carefully one by one, are now over 1.8 times thicker than the previous version, achieving both thickness and softness. Furthermore, we added bacon and a butter-flavored sauce to the chicken rice, bringing it even closer to the authentic taste of the restaurant. The special tomato sauce and the soft-scrambled style egg sauce intertwine to express the flavor of a specialty shop. Simply heat it in the microwave to enjoy the fluffy egg texture and rich flavor.
Comment from "RAKERU" We supervised this product with the desire for customers to "enjoy the taste of a specialty restaurant at home." By combining eggs that focus on a fluffy texture with chicken rice fragrant with butter, we have created a product that allows you to enjoy authentic omurice at home. We would be delighted if customers across the country would take this opportunity to taste it.
【Product Details】 【Product Name】 RAKERU-supervised Special Tomato Sauce Chicken Omurice 【Price】 488 yen (526 yen including tax) 【Release Date】 Tuesday, March 31, 2026 【Release Region】 Nationwide 【Content】 Using ingredients that enhance the natural flavor, the omurice eggs are carefully baked one by one. By increasing the thickness to over 1.8 times that of the previous version, we have improved the fluffy texture. Bacon and butter-flavored sauce have been added to the chicken rice, bringing it even closer to an authentic taste.
* Images are for illustrative purposes only. * As this is a product subject to the reduced tax rate, the tax-included price is displayed based on an 8% consumption tax. * Some stores may not carry this product.
FamilyMart, under the slogan "You and FamilyMart," aims to be an indispensable place beyond mere convenience, staying close to the community and connecting with each customer like family.
<Reference Information> ■ The Meaning Behind "Ichiban Challenge" FamilyMart will celebrate its 45th anniversary in September 2026. To continue being chosen by customers as "Number One" beyond the framework of a convenience store in line with the changing times, we have adopted the new slogan: "Creating many of your 'Number Ones' through the 'Ichiban Challenge'." Under this slogan, we will continue the biggest challenge in FamilyMart history based on eight fields: "Delicious," "A Little Value," "Exciting and Fun," "Finding Something Wonderful," "Innovative/Cutting-edge," "Environmentally Friendly," "A Great Place to Work," and "Loved by the Community." 45th Anniversary Special Site: https://www.family.co.jp/campaign/spot/2026_45th.html
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- Source: PR TIMES
- Category: product_launch