"Somehow 45% More Campaign" First 3 Days' Sales Up Approximately 780% Compared to Regular Products! Approximately 580 out of 1,747 People Responded "Feels Close to Double"

FamilyMart Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Takeo Kotani) will celebrate its 45th anniversary in September 2026. Based on five keywords that it has continuously worked on, the company will conduct its activities under the slogan "Ichiban Challenge" (No. 1 Challenge).

As part of its efforts to achieve "Ichiban Chotto Otoku" (No. 1 Little Bargain), FamilyMart is holding the "Delicious and Huge! Same Price, Somehow 45% More" campaign, increasing the quantity of various popular products by 45% at the same price to commemorate its 45th anniversary. The campaign started on Tuesday, March 24, 2026, at approximately 16,400 FamilyMart stores nationwide.

We are pleased to announce that sales for the first week of the "Somehow 45% More" campaign, covering eight products launched from Tuesday, March 24, 2026, for three days, significantly increased by 786% (※1) compared to the regular products before the 45% increase, receiving great popularity.

Furthermore, to ascertain customers' honest feelings when they actually saw and ate the 45% increased products, we conducted a survey on X (formerly Twitter).

From Tuesday, March 31, which marks the second week of the campaign, six new products will be introduced, including "Teriyaki Chicken and Egg Sandwich," and products making their debut in the "More Quantity Campaign" such as "Specialty Curry" and "Large Mentaiko Spaghetti."

※1: Calculated by comparing the total average daily sales amount per store for all target products in the first week of the "Somehow 45% More" campaign during the regular period (February 24 - March 23, 2026) and the first three days after the campaign started (March 24 - March 26, 2026).

**■ "Somehow 45% More" Campaign's First Week Sales are Strong!**

Sales for the first three days of the "Somehow 45% More" campaign's first-week products, launched on Tuesday, March 24, reached 786% of the regular size in total, receiving great popularity. This time, warm products introduced to the lineup for the campaign's first spring launch, "Ramen-So Rekishi wo Kizame Supervised Pork Ramen," recorded a huge hit of approximately 2286% (※2) compared to regular products, and "Stretchy Cheese Rich Pizza Bun" also hit approximately 470% (※2).

※2: Comparison of the average daily sales amount per store for the same product over one regular month (February 24 - March 23) and the first three days after the increase started.

**■ FamilyMart conducted a survey on X about the actual feeling of seeing and eating FamilyMart's 45% increased products!**

**Approximately 580 out of 1,747 people responded that it felt "close to double"!**

As the annual summer increase campaign, which has been held since 2021, enters its sixth year, we conducted a survey targeting X users to clarify how much "sense of increase" customers actually feel from the 45% increase (※3).

The survey results showed that 33.1% of respondents answered "close to double," which was the most common response, with approximately 580 out of 1,747 people responding "close to double." Following this, 40.3% of respondents answered "about 1.5 times" or "about 1.45 times," indicating that many people experienced a volume sensation greater than the actual 45% increase.

※3: Voting was conducted on FamilyMart's official X (formerly Twitter) X survey from Wednesday, March 25, 2026, 18:00 to Thursday, March 26, 2026, 17:59, with options: "It's almost a bug, close to 'double'", "Honestly (or frankly) 'less than 1.45 times'", "Optical illusion? (or a bit more, 'about 1.5 times')", "Exactly as official, 'about 1.45 times'".

※Total votes: 1,747 people

**■ In the second week, "Specialty Curry with over 30 types of spices" will be featured, along with "Large Mentaiko Spaghetti" and "Teriyaki Chicken and Egg Sandwich," perfect for sharing at spring cherry blossom viewing parties and other gatherings!**

From Tuesday, March 31, which is the second week, a total of six types of products will appear, including "Specialty Curry with over 30 types of spices," "Large Mentaiko Spaghetti" perfect for sharing at spring cherry blossom viewing parties and new school terms, "Teriyaki Chicken and Egg Sandwich," and "Slightly Richer Deliciousness Hitokuchi Kabukiage" which is easy to snack on and addictive.

**【Product Details】**

**Products released in the second week: Released on Tuesday, March 31, 2026 *Ends when sold out**

**(Photo left: regular product, right: increased quantity product)**

【Product Name】Specialty Curry with over 30 types of spices 【Price】 417 yen (450 yen including tax) 【Release Date】 Tuesday, March 31, 2026 【Release Region】 Nationwide (excluding Miyazaki and Kagoshima prefectures) 【Content】FamilyMart's long-selling specialty curry has been "somehow 45%" increased. It uses over 30 types of spices, adding sweetness from vegetables and fruits amidst the spiciness, resulting in a deep spiciness, profound umami, and mellow finish.

【Product Name】Large Mentaiko Spaghetti 【Price】 554 yen (598 yen including tax) 【Release Date】 Tuesday, March 31, 2026 【Release Region】 Nationwide 【Content】Large Mentaiko Spaghetti has been "somehow 45%" increased. Its characteristic features are the sense of volume and value that can be felt just by holding the product. By blending kombucha, which pairs well with mentaiko, a balanced umami and the richness and flavor of butter can be enjoyed.

【Product Name】Teriyaki Chicken and Egg Sandwich 【Price】 323 yen (348 yen including tax) 【Release Date】 Tuesday, March 31, 2026 【Release Region】 Nationwide 【Content】This popular sandwich, a long-time staple, has been "somehow 45%" increased. It's a sandwich combining sweet and savory teriyaki chicken with rich egg salad.

【Product Name】Protein-rich! Roasted Chicken Pasta Salad 【Price】 369 yen (398 yen including tax) 【Release Date】 Tuesday, March 31, 2026 【Release Region】 Nationwide 【Content】This pasta salad, combining pasta seasoned with soy sauce, moist roasted chicken, and crisp vegetables, has been "somehow 45%" increased. The protein content has also significantly increased to 25.0g (per package)! Comes with a soy sauce-based Japanese onion dressing.

【Product Name】Angel's Cheesecake 【Price】 232 yen (250 yen including tax) 【Release Date】 Tuesday, March 31, 2026 【Release Region】 Nationwide 【Content】This gentle-tasting cheesecake, layered with rich cheese custard and fluffy cheese mousse, has been "somehow 45%" increased. Hokkaido fresh cream is used in the cheese mousse, and New Zealand cream cheese is used in both the cheese mousse and cheese custard.

【Product Name】Slightly Richer Deliciousness Hitokuchi Kabukiage 【Price】 128 yen (138 yen including tax) 【Release Date】 Tuesday, March 31, 2026 【Release Region】 Nationwide 【Content】This Kabukiage, a bite-sized cracker fried to a crisp and seasoned with a rich, savory-sweet soy sauce, has been "somehow 45%" increased.

※Images are for illustration purposes only. ※For products subject to reduced tax rates, prices including tax are displayed at 8% consumption tax. ※Availability and prices may vary by region and store. ※Limited quantities. ※Sales quantities vary by store.

**■ Famima Online also features "Somehow 45% More" products, currently on sale!**

The "Somehow 45% More" campaign is also being held on FamilyMart's digital commerce platform, "Famima Online." A lineup of 10 products, including "Yonezawa Beef Sirloin Steak" and "Amaou Cream Strawberry Daifuku," are perfect not only as a treat for oneself but also as "spring gifts." By offering an expanded lineup both in stores and online, we provide a "fun and great value" experience both in real life and online.

Sales Period: Thursday, March 19, 2026, 12:00 to Monday, April 6, 2026, 23:00 Famima Online (https://famima-online.family.co.jp/)

**■ Win a "Stretchy Cheese Rich Pizza Bun" placemat leisure sheet and drawstring bag by lottery!**

By following FamilyMart's official X (@famima_now) and quoting and reposting the target post with the specified hashtag, 10 people will be selected by lottery to win a "Stretchy Cheese Rich Pizza Bun" placemat leisure sheet and drawstring bag.

Campaign Period: Monday, March 30, 2026, 15:00 to Monday, April 6, 2026, 23:59

FamilyMart, under the slogan "You and FamilyMart," will continue to be close to local communities, connecting with each customer like family, and aiming to be an indispensable place beyond mere convenience.

**<Reference Information>**

**■ The meaning behind "Ichiban Challenge"**

FamilyMart will celebrate its 45th anniversary in September 2026.

To continue being chosen as "Ichiban" (No. 1) by customers, transcending the boundaries of convenience stores in response to changing times, we have adopted "Ichiban Challenge" as our new slogan: "Creating many 'Ichiban' for you."

Under this slogan, we will continue FamilyMart's biggest challenge ever, based on eight areas: "Delicious," "A Little Bargain," "Exciting and Fun," "Discovering Wonderful Things," "Innovative and Cutting-edge," "Environmentally Friendly," "A Place to Work," and "Loved by the Community."

45th Anniversary Special Site: https://www.family.co.jp/campaign/s